Chen Xin graduated from the Department of Radio and Media of Shenzhen University, and later studied corporate management at the University of Pennsylvania in the United States. After graduation, he went to the streaming giant Netflix for internship. After returning to China, he served as the marketing planning director of BBK, chief brand officer, and chief operating officer of vivo.

In early 2011, he resigned from vivo for personal reasons. In the second half of 2014, he came to Jinling as the regional director of Oppo.

To be honest, Zhang Qiu was very happy when he saw his sincere experience. It was easy to get a thousand troops, but hard to find a general. A good helmman will lead the company to the road of rapid development. Especially for those who have held important positions in large companies, whether they are in contact or strategic vision, they are not comparable to ordinary people.

Zhang Qiu didn't care why Chen Xin gave up her bright future and went to Jinling to be a small regional director. The question now is whether the boss wants her? This is the key.

...

On the other hand, in the Oppo direct store on Electronic Street, Chen Xin was packing her personal supplies. There was no joy or sorrow on her face, neither nostalgia nor sadness.

After three years, her energy and spirit have almost been exhausted. Now she has just realized the idea of ​​having already wanted to do it but not taking action.

The phone ringing rang quickly, and the call was Xu Xiangqian, director of the marketing department of Oppo.

I didn't plan to answer, but the phone rang over and over again, as if she wouldn't give up until she answered.

"Hey~" Chen Xin's voice was filled with a hint of hoarseness.

An anxious voice sounded from the other side, "Why should you quit? If you are not satisfied with your salary, just tell me and I will apply to you for help."

Xu Xiangqian didn't know Chen Xin's resume, and even a few people in the company knew that Chen Xin was the sister of the founder of vivo.

Chen Xin smiled and said, "Thank you, Director Xu, really, no need, I have made a decision."

Xu Xiangqian continued to persuade him with great thought.

There is no doubt that Chen Xin's ability is that she has made great contributions to Oppo's ability to gain a foothold in the north and quickly open up the market in recent years, including her position as the marketing director. If Chen Xin had not been humble, this director would not have been his turn.

Now that such a fierce general is leaving, how can Xu Xiangqian be anxious?

But no matter how hard he wears his mouth, he is determined to leave.

After packing up the things, Chen Xin picked up the small storage box and walked towards the office door.

At this moment, a special ringtone came from the phone, and Chen Xin suddenly stopped.

After thinking about it, she turned around and walked to the desk, put down the box and took out the phone, and the caller only had a few English letters.

“Hey~”

After a long silence on the phone, a magnetic baritone voice came, "Are you really going to leave?"

Chen Xin wanted to pretend to be a free and easy smile, but she couldn't laugh, so she said, "You can't hang yourself on a tree, right? Go out and have a look, maybe you'll meet the right person around the corner?"

There was a sigh over there and finally said, "Take care. When will I come back? Oppo will always be your home."

"Um!"

Chen Xin hung up the phone, looked at the dark screen and murmured: "I have never been home."

After saying that, he picked up the storage box and left the oppo store without looking back.

...

In the Dongda Science and Technology Park on Changjiang Back Street, Xuanwu District, as a famous Internet company in Jinling and successfully iPod "Tuniu", the scenery is extremely beautiful on the surface, but life behind the scenes are getting harder and harder.

Due to poor performance, the stock price of Tuniu has been volatile downward. The current stock price is US$6.71, far lower than the IPO price of US$24, and its current market value is only about US$600 million.

Take the Q4 quarter of last year as an example, Tuniu's net loss was 571.7 million yuan, which was 433.7 million yuan from the same period last year, and the loss increased by 32% year-on-year.

As for why Tuniu loses? It’s very simple. The business that Tuniu does is actually selling tourism products through the Internet channel.

This simple business model generally has big problems, and there are not many places that everyone can understand to "explore profits".

Unfortunately, Tu Niu still didn't give up.

At this disadvantage, Tuniu's approach is to spend money on advertising, hoping to attract more consumers. Even in a huge loss, he has to invite big brands to scan his face on major TV stations and outdoor buildings. He has a strong aura of burning his head.

At this time, in Tuniu's large conference room, the current ceo Yu Qinbin was holding a meeting.

As Tuniu's CEO, Yu Qinbin is young and promising. He is only 35 years old this year. In 2012, he was listed on the Fortune China's business elite list under the age of 40, ranking tenth. In addition, he has won the honors of Jinling City's entrepreneurial star, model worker, science and technology entrepreneurship mentor and other awards.

However, Yu Qinbin is no longer as glorious as when he was launched in 2014. He has unconcealed fatigue and anxiety in his eyes.

As of the end of December last year, Tuniu had cash, cash equivalents and restricted short-term investments of 2.7 billion yuan, and net liquidity of 1.5 billion yuan. Compared with the net loss of more than 500 million yuan per quarter, 1.5 billion is really a drop in the bucket.

This period of time is also the most critical period for Tuniu. If you can't hold on, there is no need to say what Tuniu will end up.

"The market operation department needs to strengthen its deep cultivation. If it cannot reach the end of this month..."

At the meeting, Yu Qinbin made a stern speech, and the heads of all departments were silent. Now the Tuniu Building is about to collapse, and no one dares to get into trouble.

"Personnel affairs..."

“Advertising…”

After a speech, Yu Qinbin kept Tuniu Chief Operating Officer Yun Hongfei and Marketing Manager Tian Zimo.

Yu Qinbin reached out and rubbed his forehead, saying, "You should know that the two companies have not discussed the financing intentions."

Yun Hongfei is a middle-aged man with a half-show, and then continued: "Where is Jingdong?"

Jingdong and Haixing are the major shareholders of Tuniu, so Yun Hongfei has this question.

Yu Qinbin shook his head, "I went through the phone number two years ago, and even the agenda was stranded."

Tian Zimo on the other side was silent for a moment and continued, "Tianyi can't talk about it either."

Yu Qinbin pushed the frame on the bridge of his nose, frowned and refused to speak.

When Tianyi Technology emerged last year, Yu Qinbin was shocked. He was engaged in the technology industry and founded such a large company. He had no need to say much about his vision. He saw the prospect of making him tremble in Tianyi's technology. Compared with a travel network like Tuniu with full potential, Tianyi is like a rising sun, and its light is destined to shine on the world.

He planned to invest in the first place, but after contacting him for many years, he refused to meet him. Tuniu was in danger, so he had no time to stop him. So he planned to wait.

But now it is not possible. Some things are urgent, so he has to reserve a way out for himself.

...

Not only Yu Qinbin of Tuniu realized this, but other local companies in Jinling also realized it, such as "Qianmi Network Technology Co., Ltd.".

Qianmi is a software company dressed in the guise of the Internet. Simply put, if you don’t want to develop your own technology, you can buy Qianmi’s shopping mall system. Generally, startup companies, traditional enterprises, Taobao sellers, and small wholesalers will need it. Liantianyi’s single eleven PC website is a solution provided by Qianmi.

Things are unpredictable. When I received an order from Tianyi Technology in December, Qianmi never expected that the "Little Budian" company would have risen to become an unattainable existence in just over a month.

When CEO Yi Xiuchuan heard the engineers say that the single eleven PC end solution was provided by their company, his mouth opened into an "o" shape, and he suspected that he had heard it wrong.

After confirming the news, Yi Xiuchuan kept thinking about how to cooperate with Tianyi?

Compared with Yu Qinbin's investment cooperation, Yi Xiuchuan is much more pragmatic, and he hopes to use technology to impress the other party.

Judging from the current understanding, Tianyi obviously pays more attention to hardware research and development, but is a weakness in software; while they are just the opposite, the engineers in it are all software experts, and he has served as director of Huawei's domestic offices and director of products at Asia-Pacific, Central-East, and North-Non-market.

a is a huge project. Although it seems that Tianyi has broken through the bottleneck on the surface, Yi Xiuchuan believes that both sides will definitely have opportunities for cooperation.

Yi Xiuchuan is waiting now, waiting for Tianyi's young boss to come back and have a face-to-face conversation with him.

...
Chapter completed!