[At the beginning of the new semester, the field of book publishing has also entered a new era, including "Farewell My Concubine", "Listen to the Voice of the Wind", "The Age of Love" and other heavyweight works have been released.

my country's publishing industry is entering an era of great development and prosperity. As the world's largest publishing country, there were as many as 370,000 publishing varieties last year, including many masterpieces.

In the same year, the annual volume of books published in the United States was only 180,000, the annual volume of books was 110,000 in the United Kingdom, and the number of books was only 65,000 in Japan.

However, there are also regrets behind the prosperity. Although the supervision of the book market is becoming more and more strict, it has a lot of moisture. The central government requires all regions, departments and industries to pursue "no moisture, real development quality". For the book publishing industry, it also needs to squeeze out water, show off the quality, produce more high-quality book reviews, and more real performance.]

When Xiang Jun saw this, he was undoubtedly very happy. "It is said that the gun shot out the first bird. The sales of this Farewell My Concubine is so high in one day, and it is strange that there is no moisture. Now even the People's Daily uses the word squeezed water as the title. I see how long it can jump around!"

In the office of Xiangnan Children's Publishing House, the leader in charge of distribution was happy while watching the news, but the following content gradually made his smile solidify.

[In the book publishing industry, buying list means that publishers buy their goods back from distributors at market prices, and the purchased books are not clearly used by customers.

The entire book industry is popular in buying a list. According to reports from insiders, the General Office of the Press and Publication Bureau has carefully checked some books on yesterday's sales list. After confirming that 11 works including "Listen to the Sound of the Wind" have abnormal sales. The staff are currently verifying the specific sales situation.

It is reported that the so-called buying list is the marketing department that counts the current listing and sales of similar books to determine the number of book repurchases.

Afterwards, the institution will arrange personnel to register a large number of naval military accounts to conceal people's eyes and create the illusion of natural purchase.

Next, we will select a time period and arrange the navy account to purchase books in an orderly manner.

After the entire process, the institution will also arrange staff to use book purchase ID to evaluate and maintain the reputation of the books.

In order to make the "buy list" seem natural, in the field of book evaluation, institutions will even consciously arrange "appropriate" negative reviews among a bunch of positive reviews.

The whole process usually lasts for one to two weeks, and people are arranged to purchase at different times every day. In the past, there was a more direct way, which was to spend money to buy a search engine for book sales websites to rank high in books, but this is not "natural" enough!]

"It's over..."

Xiang Jun only had such an idea in his mind, why was his work found to be faked for sales? Why wasn't it from Nanhai Publishing Company? Who is this insider?

Now more than half of publishing companies choose to buy lists as one of the ways to create bestsellers.

Most online stores have to rely on sales to generate pages. Publishers buy lists to increase their exposure rates. These lists have a very strong guiding role in readers.

However, this method is not suitable for all books. If you spend money to smash the list, there are actually many books with poor sales in the end. The most important thing is the quality of the books themselves!

For a long time, this phenomenon of buying the list was all insider of the industry, but now it is directly made public by the People's Daily, and the emperor's new clothes reveal their true colors.

Of course, Xiang Jun knew that the book in his publishing house could not withstand censorship. The sales growth yesterday was not entirely due to discount factors. Even those 100 Douban Reading Review accounts cannot be explained clearly!

"Xiaoling, please help me call Sun Sihong over."

Now we must make plans early, and hope there will be a chance to remedy it.

It was obvious that such a big thing was discovered through the People's Daily, which was obviously a bit abnormal!

In the past, publishing institutions were discovered to buy lists, but basically just verbal warnings or fines.

Although this behavior disrupted the market order, the money they spent was only involved in unfair competition.

Sun Sihong had already seen this editorial published on Weibo at this time. She became scared after seeing Xiang Jun. If she found out about herself, wouldn’t she have a reputation in the publishing industry?

Although everyone did this tacitly, no one was willing to protect her once it was exposed.

"Mr. Xiang...the thing about the People's Daily..."

"Now is not the time to shirk responsibility. You should quickly go and log out those Douban accounts and clear out any traces that may be left. You will not admit that it is our account. In addition, you should quickly hand over the part of the accounts that purchased physical books on Dangdang.com to the company. At that time, the relatives of the company's employees will be said to be the sales tasks assigned by the company to each employee. Although this seems a bit unkind, I guess I will turn a blind eye to let us go."

Xiang Jun leaned on the back of the chair. He couldn't fall down easily now. He had to cheer up to deal with the review of the General Office of Press and Publication to see if he could turn big things into small things.

If caught and become a typical example, it will be really troublesome.

Sun Sihong quickly calmed down and said, "I'll do it right away. Fortunately, the proportion of our purchases is not large, otherwise it would be miserable."

Now she really regrets that she shouldn’t have added anything to Douban Reading to give negative reviews to her publishing house’s works. Although it attracted the sympathy and support of some netizens, it exposed such a big handle!

It is entirely to submit the evidence to the Press and Publication Bureau. There are actually not many 100 accounts, but that is also called buying a list.

What's more, they are not just operating on Douban Reading. Yesterday, in order to make "Listen to the Sound of the Wind" re-list in Dangdang Book Sales List, they directly used different accounts to purchase thousands of books.

Dangdang.com will definitely not reveal this situation actively, because they are the ones who make money, which is equivalent to selling an additional thousand books.

...

In Nanhai Publishing Company, Mao Lei has changed his attitude towards Li Zetao and has become respectful.

"Mr. Li, your strategy really works. Now Xiangnan Publishing House is probably busy and has no time to deal with sales and navy affairs!"

Li Zetao smiled, "You have to keep a low profile. What stage is this? It's not time to celebrate."

Mao Lei nodded and asked curiously: "Mr. Li, how do you know that Xiangnan is messing with us? And can you report it successfully?"

"I don't know it was Xiangnan Publishing House. I just think the timing is a bit clever. Maybe it was their own trick, or maybe it was a third party who wanted us to fight against the clams. What I can be sure is that they must have hired a water army online. There are so many publishing houses with few clean butts, not to mention that so many one-star reviews must have been deliberately brushed by someone. No matter who brushed it, it is true that it has increased sales to "Listen to the Sound of the Wind". Grab this book first and beat it hard, and know if you know if you hit it!"

Li Zetao spent a lot of money to invite college classmates to write this editorial. Don’t think that if you have classmates’ friendship, you can help you write it for free. This is just giving him a trading channel.

If the other party wants to use online public opinion to discredit the farewell mystery, Li Zetao simply does the opposite, using the influence of the official and official media to push people from top to bottom!

Now, it is not Farewell My Concubine who is criticized by name, but its competitors.

It’s not that Nanhai Publishing Company has paid a price to lift the table and expose the dark side of the industry. If it is discovered that the identity is reported, the entire industry will probably have to target it.
Chapter completed!