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Chapter 783: Experience Store Promotion Nationwide

After the news of the new headquarters of Thunder Interactive Entertainment was finalized, the players thought about it carefully and it was indeed time to change it.

Not to mention anything else, just the buildings in China's Dichao Interactive Entertainment and Zen Interactive Entertainment have been built more beautifully than the other. Thunder Interactive Entertainment now has surpassed these two companies in terms of revenue, influence and appeal, and it is not appropriate to continue using this small experience store.

Although many nearby players feel very reluctant, if they move away... it is not far away. The new experience store is still directly to the subway, and all the equipment in the experience area is updated, so there should be basically no such crazy queues. In addition, the theme area is exciting to think about.

Moreover, the new headquarters is not just an office area + experience area. Like many Fortune 500 group headquarters, it also has various comprehensive service facilities.

For example, in the employee's office area, in addition to various offices and conference rooms, there are restaurants, fitness centers, living centers and parking lots specially provided for employees, and even indoor arenas.

In the tourist area, there are also theme restaurants, scenic spots, larger holographic projection viewing areas, game original painting exhibitions, game character archives and other colorful tour contents prepared for tourists. Even an ordinary corridor may also have the bad tastes and easter eggs of developers.

Chen Mo even reserved some areas as future e-sports venues. Perhaps in the near future, competitive games such as League of Legends and PlayerUnknown's Battlegrounds will have a brand new competition venue at the Thunder Interactive Entertainment headquarters, where players can come here to watch the competition.

These brand new contents were completely missing from the previous experience store, so the mentality of the players in the imperial capital has changed from being confused at the beginning to being excited and looking forward to now.

They can't wait to see the scene when the new experience store is completed next year!

...

While the players in the imperial capital were full of expectations, players in other cities also received news that made them cheer.

That is, Thunder Interactive Entertainment will build experience stores in 20 first-tier cities in China. At that time, players from regions such as Magic City, Sichuan and Chongqing, Suzhou and Hangzhou can also go to the experience store to experience the new games of Thunder Interactive Entertainment.

Of course, no matter how many cities there are, they can’t be done. After all, the experience store only plays a publicity role, and its profitability is basically negligible, and it is impossible to cover all towns and counties across the country.

However, players were also cheering about the opening of Thunder Interactive Entertainment's experience store in these first-tier cities. In the future, there was no need to take the high-speed rail to the imperial capital to experience games.

Experience stores in various cities have dedicated Thunder Interactive Entertainment employees, and are also committed to providing players with the best trial experience. These experience stores will basically be officially put into use next year. At that time, the influence of Thunder Interactive Entertainment will further spread across the country.

...

In addition to the new headquarters, more experience stores and annual game awards, Chen Mo is also considering other things.

As the official identity of Thunder Interactive Entertainment, a game design competition was held.

In fact, there are many game design competitions in China, such as Chen Mo's initial experience store, which was won by the game design competition.

However, these game design competitions are often not systematic, with large and small scales, and are distributed throughout the country, and there is no unified selection mechanism.

The reason is that there is no strong game dealer to promote this matter.

Dichao Interactive Entertainment is more concerned about its own profits. If you lack talents, you can just poach people in other game companies, or hire some independent game designers at a high salary.

Zen Interactive Entertainment is relatively better, but not much better. Although some game design competitions will be held, the main purpose of creating gimmicks and enhancing the company's popularity has not had a far-reaching impact.

Many reliable design competitions are actually sponsored by the Tourism Committee. For example, the one Chen Mo participated in before has a little relationship with the Tourism Committee.

Actually, it’s true that this kind of thing is thankless, and it’s no wonder that no game dealer is willing to take the lead.

Because looking at the entire game industry, no matter in the past life or parallel world, no matter at home or abroad, there is no particularly clear rule to follow, nor does it require as profound professional knowledge and accumulation as many high-tech industries.

For example, Hidetaka Miyazaki, the producer of "Dark Souls", was just a bottom-level executive planner and programmer at the beginning. Later, with his talent and hard work, he climbed to the position of president step by step.

In the gaming industry, there are many such examples. Many top-notch producers may be just ordinary programmers, testers, or just enthusiastic players at the beginning. Many of those serious professional designers are used as screws in large companies and gradually become popular.

In the final analysis, it is because the game design itself does not have such clear rules and there is no guarantee of "necessarily successful". With the same resources and investment, a lot of garbage may be made and the money will be lost. It may also sweep the world and make a lot of money.

In this case, it is OK to select more promising designers by relying on game design competitions. But it is impossible to infer the future achievements of these people from this.

Some people may have made their mark in design competitions, but soon they have lost their talents and become the most popular.

It is also possible that some people lost a lot of shocking works in the design competition, but later they released many shocking works.

For companies like Dichao Interactive Entertainment and Zen Interactive Entertainment, at most, this kind of competition will find some newbies with a little prospect, but in fact they can only make a few mobile games that are still acceptable, and they are still far from making real profits for the company. If you want to truly make good works and create value for the company, you still have to explore them in the industry.

If you go to the industry to explore, just look at your resume. Holding a design competition is a waste of time.

Therefore, the previous game design competitions were just a special channel opened by the Tourist Committee to encourage newcomers to enter the game design industry. After that, it will be a stocking state. Whether it will be successful depends on the designer himself.

For example, Chen Mo did get the right to use the experience store after winning the design competition, but there are also certain indicators every year. If the games Chen Mo made later failed, the experience store will be taken back and he can only find another way out. The tour committee will definitely not ask about it.

The design competition Chen Mo wanted to hold was completely different from the previous design competitions.
Chapter completed!
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