What everyone unexpectedly was that, as a VR game, "Haibin Luxury House" actually led to the real clothing brand after adding the new "Nuannuan dress-up" gameplay.

On the official website of "Nuannuan Wardrobe", many popular clothes have been completely out of stock, and even some of the more mediocre clothes are on the verge of being out of stock.

Many traditional clothing brands, including sellers of various clothing products on the Internet, were shocked. Why?

In fact, if you study carefully, the "Nuannuan Wardrobe" can become popular depends on the linkage with games. If there is no such a perfect "online fitting room", how many people will buy a clothing brand that they have never heard of before?

Many domestic clothing brands, including some large shopping websites, are all urgently researching countermeasures, hoping to develop their own VR game cabin version of the online fitting room.

Obviously, the "Nuannuan wardrobe" has brought about a tide. In the future, online fitting rooms are likely to become a revolution against traditional online shopping.

Just like the impact of online shopping on the physical industry, the "online fitting room" model will also have a serious impact on the traditional online shopping model, and even represent the future development direction of online shopping. If any clothing brand or shopping website is aware of this, it is very likely to be eliminated.

The physical stores that did not pay attention to online shopping several years ago have not yet been cold.

However, many manufacturers have conducted research and found that the threshold for this "network fitting room" that does not seem complicated is actually very high!

These manufacturers definitely don’t understand game design, so they can only contact some domestic game companies. But after asking, they found out that they wanted to make a game of the same level as "Haibin Luxury House", which is a huge investment!

As for the previous VR games, the production funds for first-line 3A masterpieces are just over 100 million US dollars. If it is an open world game, the price will be increased and there will be no cap on it.

Benefiting from the advancement of artificial intelligence technology, designers at home and abroad have used brand new physics engines. The funding for game research and development has dropped slightly, but not much has dropped.

What's more, "The Seaside Mansion" is made with scraps from "The Uncharted Sea" and its performance in art is top-notch. If other game dealers want to do it, the threshold is really not low.

Chen Mo can do it because "The Seaside Mansion" was born in "The Unknown Sea", and Chen Mo himself knew that "The Unknown Sea" would definitely make money, so he didn't have much cost to launch "The Seaside Mansion" and it was extremely scalable in the future.

But other game dealers want to copy "Haibin Mansion" from scratch and achieve the same art level... that requires a lot of investment and a group of top domestic art talents.

Therefore, some small game merchants and small clothing brands are not qualified to participate in the competition.

Some well-known domestic clothing brands are also considering cooperating with large companies such as Dichao and Zen to develop an "online fitting room", but the development also requires a lot of investment and some time. During the research and development process, the "Nuannuan Wardrobe" has gradually become a climate and is expanding every day.

What's more, "Nuannuan Wardrobe" has a virtual idol as the spokesperson, and it also has multiple linkages with the game "Haibin Luxury House", which has a very high market share, which is an advantage that other clothing brands do not have at all.

Many people sighed that the appearance of the "Nuan Nuan Wardrobe" was completely unexpected, and Serent is really more and more adept at playing.

...

On the other hand, many players are inspired by the "Nuanhun Wardrobe" and have conceived possible future expansion content of "Haibei Luxury House".

For example, online malls, friends visits, independent room layout planning, and linking with real estate developers or furniture brands in reality?

As soon as I opened my mind, I couldn't stop. Many people realized that "Haibei Luxury House" was definitely not a simple gift. Chen Mo had his own ambitions in this product, which was seizing the high ground of the virtual reality era in advance!

However, what players don’t know is that Chen Mo has no plans to continue to expand "Haibin Mansion".

The reason is very simple, the time has not come.

"Nuannuan Wardrobe" is a clothing brand that is closely related to everyone. However, other expansion plans have their own problems, either because the conditions are immature or because they do not have special competitiveness, and the impact is not great.

For example, online malls cannot achieve any advantages.

When friends visited, most people only had two days of fresh air when they were first launched, which can only be regarded as a basic function.

Independently planning the room layout is actually a virtual home layout gameplay. This gameplay is available on the market now, but it cannot be used as a core gameplay, but can only be used as an additional gameplay for dress-up gameplay.

It can also be done by linking with realistic furniture brands, but the effect will not be as good as the "Nuan Nuan Wardrobe".

Players are also more confused about trying on clothes when buying clothes. If you buy furniture, you can check the furniture photos by measuring the size. You basically know it. You don’t need to try it out specifically in "Haibei Luxury House".

Of course, "Haibin Mansion" will have more expanded content in the future, but for Chen Mo, there is no need to develop any tricks to play at the moment, and it is not too late to consider it when the time is ripe.

The research and development plan for "Unknown Seas" is still in progress, and the game production itself does not have many difficulties, the only problem is time.

Strictly speaking, the current "Underworld" has achieved the ultimate gameplay of similar adventure themes. Chen Mo has brought out the contents of the previous "Underworld" series just to complete the completeness of the entire series, which is equivalent to continuing the popularity of this theme, but it is difficult to push this theme to a new height.

While developing new content for "Unknown Seas", Chen Mo has also begun to consider drawing personnel to prepare for the project launch of the new game.

...

In the European and American markets, the popularity of "Lost Treasure" was also greatly increased by "Unknown Seas". In terms of sales, the data of "Lost Treasure" during the same period was only one-tenth of "Unknown Seas", which was extremely miserable.

Such a tragic big collision reminds many players of G and League of Legends from many years ago.

It seems that every time Ga wants to develop a conscientious work with confidence, Chen Mo will jump out in a cold and step on him.

But this time, there were really heavy losses for Ga. After all, G is just a P game. Even if you lose money, the rich ga will not frown too much, and it is completely within the affordable range.

But "Lost Treasure" is different. Ga's investment in this game is really too great!
Chapter completed!