Chapter 624 VR Internet Cafe Cooperation Strategy
Chen Mo naturally understands this truth well. In a sense, "The Original Form of Sorrow" is actually a game of this type. In fact, its levels, plot, combat system, etc. are not considered top-notch, but only "good" is the best.
This kind of game that is particularly outstanding in one aspect is most suitable for hype.
With a large number of advertisements being spent, "The Legend of the Condor Heroes" almost massacred most of the video websites and live broadcast platforms, spreading to an increasingly wider group of players.
Chen Mo's price for "The Legend of the Slayer" is 998, which is equivalent to half of the VR version of "Dark Souls". On the one hand, it is because the game's capacity is limited and the investment is not that large, so it sells cheaper; on the other hand, it is also to make small profits and quick turnovers, and to expand the paid group as much as possible.
In fact, Chen Mo's previous life's "Automatic Slayer 1" has adopted a free strategy to expand the player group, but the effect is not good. The reason is that it is better to have a discount than free one.
Because "The Original Slayer" is a fast food game.
For core players, the main fun is multi-circle challenge and difficult levels in the later stage, and the game content is very rich; but the main fun of "Slaying the Original" is in the early and mid-stage period, and players are not particularly interested in multi-circle challenge and high-difficulty challenges.
Just imagine, if "The Original Slayer" is free, and after the players have enjoyed the free stage, they have entered the sage time, how many people will choose to make up for the ticket?
After all, I have already experienced the most exciting part of the game, so what's the point of buying it again?
So Chen Mo's strategy is very clear, with discounts, but it is never free.
In terms of pricing, 998 is already a relatively cheap price for a VR game. It doesn’t make any sense to drop to four or five hundred or even lower, because the subsequent profitability of this game is basically 0, and it is not easy to add extra charges.
This price is the best price to expand the player group as much as possible while ensuring profitability.
In addition, Chen Mo also arranged for people to contact major VR Internet Casinos in China, especially chain VR Internet Casinos, to negotiate with them on cooperation on "The Original Form of Abuse and Killing".
The specific content is very simple, which is to launch the exclusive version of VR Internet Casinos of "The Legend of the Sorrow" and at the same time, it will win some promotional positions for "The Legend of the Sorrow" in the Internet Casinos.
The so-called exclusive version of VR Internet Cafe is that these VR Internet Cafes uniformly purchase "Authorization of Sorrow" from Chen Mo, and install it in the VR game cabin of the Internet Cafe ** player experience.
The specific price is calculated based on the number of VR game cabins. The more VR game cabins activated, the more expensive it is. The price of permanently activates "Abuse and Killing" in a VR game cabin in an Internet cabin is 1998, which is equivalent to allowing the account to be publicly used in an official form. Of course, the price also doubles accordingly.
To give a simple example, there are 30 VR game cabins in a certain VR online cabin to activate "The Original Slayer", so the Internet cafe needs to pay Chen Mo 59940 soft girl coins to purchase the activation permission of the game.
Players' consumption in VR Internet Cafes is 50~200 yuan per hour, and the prices vary depending on the configuration of the VR game cabin.
"The Prototype of the Sorrow" is relatively good, so it can run well in some low-end VR game cabins, so it is calculated based on the lowest price of 50 yuan per hour.
The original price of vr Internet cafe is 50 yuan/hour, but if players want to play "The Original Slayer", they have to pay an extra fee, and the price is increased to 80 yuan/hour or even 100 yuan/hour.
The specific money is priced by VR Internet Cafes and can be adjusted freely.
For players, compared to VR game cabins that cost more than 100,000 yuan and games that cost more than 1,000 yuan per hour, 100 yuan per hour is a completely acceptable number. Some games with smaller capacity only take only seven or eight hours to pass the weekly title. If you calculate it a little bit, you will find it very cost-effective.
As for those games that lose interest after playing for an hour or two, it is even more cost-effective to play at VR Internet Cafe.
For VR Internet Cafe, although the price of the Internet Cafe version is twice that of the ordinary version, the return is quick. The price of 1998 in each game cabin means that as long as players play "The Original Form of the Sorrow" here for 40 hours, they can make a return, and they will make a net profit in the future.
Such a fun game, isn’t it too much to play all the players in this game cabin together for 40 hours?
Moreover, this is equivalent to binding the interests of VR Internet Casinos with Chen Mo. In order to make more money, Internet Casinos will definitely try their best to promote "The Original Form of Abuse and Killing".
For example, post promotional posters on the exterior wall of the Internet cafe, place the game icon of "Abuse and Killing" on the desktop of the VR game cabin, or launch a special bundled recharge activity, and the cost of recharge xx at a time can be experienced for free at how many hours of "Abuse and Killing" and so on.
This is equivalent to a win-win situation, players can spend less money to experience the game, Internet cafes can make money, and Chen Mo can make money.
Of course, it is ultimately because "The Legend of the Condolence" is an extremely refreshing fast food game.
In Chen Mo's previous life, "The Original Form of Slaughter" was able to maintain a relatively high popularity in China, and Internet cafes made an indelible contribution.
Although they are all pirated.
I have to say that Internet cafes and this fast food game are a perfect match. Many players who are tired of playing other games in Internet cafes will choose to click "The Original Form of Sorrow". There is no need for any superb operation, no need for upgrades, and do tasks. Once you enter the game, you can enjoy it from beginning to end!
Therefore, in Chen Mo's previous life, "The Original Slayer" has always been a popular stand-alone game in Internet cafes, and many people come into contact with this game in Internet cafes.
In the parallel world, Chen Mo himself, as the developer of "The Original Form of Sorrow", must make good use of this. It is absolutely impossible to play the free strategy to make this game extremely desperate.
After Chen Mo issued a cooperation intention to major VR Internet Casinos, these VR Internet Casinos expressed their willingness to cooperate. Some bought more and some bought less, but no matter how many, they were willing to use this game to enrich the Internet Casino's game library.
These Internet cafe owners are also very smart, and they feel very keenly that this game is very consistent with the characteristics of VR Internet cafes.
This is also "The Original Form of Sorrow". If it were "Dark Soul", the effect would not be so good...
After these VR Internet Casinos got the cooperation plan for "Abuse and Killing the Original", they all hung up signs and even banners as soon as possible, and promoted them in eye-catching fonts: This Internet Casino can directly experience Chen Mo's new work "Abuse and Killing the Original's"!
Chen Mo also specially made a batch of Alex's cool posters and peripheral products, and gave them to some Internet cafes that order more games as a means of promotion.
Chapter completed!