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Chapter 9 Highly rated

Qiu Hengyang didn't mind either. He waited until the audience's laughter subsided before continuing: "The last question is the advertising column on the gameover screen."

"Many uninitial game designers have a problem, that is, they do not pay attention to the profitability of games and did not take it into consideration at the beginning of the design."

"For example, the game "Hunter Island" is the second place work this time. It is a relatively mature adventure game itself, but the designers also did not consider the profit method, which in my opinion is a shortcoming."

"It's not that you'll succeed if you design a game. Just like making a movie, your movie has a high rating, but the box office after it is released is not considered a success."

"If you don't consider a special profit method, then your game can only be hung on the app market and sold in portions at a relatively general price."

"We assume that the game "Hunter Island" is priced at 10 yuan, and there are currently 330 recommendations. Let's assume that 80% of these 330 people are willing to pay for this game - this proportion is already very high - then the profit of "Hunter Island" is 2,640 yuan."

"Looking back, let's look at Flappybird. If it also chooses to buy and pay by number of people, then I can assert that it will become a very failed product."

"But it's obvious that the designer has taken this into consideration. He sets the profit method of "flappybird" to be free to download and charges for advertising space, which is very clever and very consistent with the characteristics of the game itself."

"The total game duration of all players is 349 hours. We assume that on average, they will die every 10 seconds - this value is already too high, and most people can't even hold on for three seconds."

"Then, the total number of deaths for all players is 125,640, so within one hour of trial, this game popped up a total of 120,000 ads."

"And everyone should pay attention that the target of these advertisements is very clear, because those who like to play the game "flappybird" must be mobile game users, and they are users of relatively high quality, because those who can persist are very patient players."

"So, if I were the designer of another mobile game, I would consider buying this ad slot. Let's assume that every 30 ads in Flappybird will attract one player, and every ten real players will generate one purchase. Then, the income from my advertising on Flappybird will be to get 418.8 purchases."

"If each purchase is 10 yuan, then the income from my advertising on Flappybird is 4,188 yuan. I will be willing to invest at least 3,000 yuan to buy this advertising space - this is already more than Hunter Island."

"Please pay attention to it. "Hunter Island" adopts a single purchase method. There are few players who like this type of game, and they will not buy it again for the second time, so its subsequent profitability is very weak."

"But flappybird, because it has the strong spreading characteristics of a virus, its users are very likely to show explosive growth. Moreover, the advertising space can be changed regularly, sold to me this month and to him next month. In this way, the subsequent profit of the game is guaranteed."

"So, the profitability gap between the two games "flappybird" and "Hunter Island" is actually very, very big!"

"The above points are all factors that I think the game flappybird can succeed. The most critical point is that the author merged all these points together and basically made every decision right, which surprised me the most!"

"To be honest, if I were given 6mb of resources to make a game that could surpass "flappybird" in terms of profitability, I can only say that I can't do it."

"I've finished commenting, host."

Qiu Hengyang turned off the microphone and signaled that the host could continue with the next step.

The audience was a little speechless, wasn't this too much?

Even if he gives him 6mb resources, he can't do this level? Doesn't that mean that the author's level is already higher than that of a B-level game designer? Business flattery must also follow the Basic Law?

However, what Qiu Hengyang said was reasonable and thoroughly analyzed. Many viewers followed Qiu Hengyang's ideas and thought about it. Indeed, the game "flappybird" seems simple, but in fact there are many details!

Obviously, this No. 7 designer has planned all aspects of this game from the beginning, with moderate self-abuse + networking show-off + advertising space profitability. This is indeed a game with a very high degree of completion and can indeed make money!

As the saying goes, experts are good at the trick. Most viewers also think that the game "flappybird" is very difficult.

Chen Mo unscrewed the mineral water bottle and took a sip, and couldn't help but look at Qiu Hengyang more.

In fact, some of Qiu Hengyang’s data on advertising space profits were basically my own imagination. Obviously, he has not studied this data in depth, which also shows that designers of this era do not pay attention to this aspect at all.

According to data from previous lives, the download volume of "flappybird" exceeded 50 million, and the author Ruan Hadong can earn US$50,000 through built-in advertisements every day, which is nearly 300,000 yuan.

According to the banner advertising standards at that time, the revenue per thousand display advertisements was only about US$0.15, which was about one dollar. In other words, in the past life, "flappybird" displayed more than 300 million advertisements every day.

If calculated based on 1 yuan per thousand times, the 120,000 advertisements displayed by Chen Mo's "flappybird" are roughly equivalent to 120 yuan.

Even if it is replaced with a more expensive interscreen advertisement, it will only cost 1,200 yuan if it is ten times higher. Qiu Hengyang is obviously overestimating it.

However, Qiu Hengyang is right, that the biggest advantage of this game lies in its explosive diffusion speed. Especially after Chen Mo added networking and ranking functions to it, its diffusion speed will be further improved, which is the fundamental reason for its profitability.

However, Chen Mo certainly would not correct Qiu Hengyang's statement. He couldn't even have time to secretly enjoy himself.

Chen Mo knew very well that with Qiu Hengyang working so hard to stand up for him, the champion of this design competition was sure to win.

Moreover, after only one hour of trial, Qiu Hengyang was able to analyze so many things, and even calculate the approximate income. This is also a very evil performance in Chen Mo's opinion. If compared with another judge, Qiu Hengyang's level can obviously rub Shi Huazhe and Lin Hai on the ground.

There are still geniuses in this world, not all mediocre people like Shi Huazhe who are just waiting to die.

Shi Huazhe's face was not very good-looking. Qiu Hengyang's analysis basically means slapping him in the face in front of him. Can you feel good?
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