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Chapter 78: Bends

Song Wenjie made an appointment with Kappa again, and the two of them were having dinner outside.

The two of them were chatting at the dinner table, chatting around, but they never talked about serious matters.

Kappa knew what Song Wenjie wanted to do when he asked him out this time: it was just for the animation of the third season of "Special Events Task Force".

But the other party didn't say it, and he didn't point it out.

In the second season of the animation, Song Wenjie, on behalf of Penguin Video, joined forces with Bilibili to buy it from Weidu Entertainment for a price of 12 million yuan.

This is a big investment in the introduction and purchase of content.

If the first part had not made money and had a certain popularity, the second part would have never been sold at this price.

Judging from what it is now, although the second season has not been finished, I guess I can't lose money.

The premiered members paid on-demand broadcast, although they have not yet recovered their capital, the income still meets investment expectations. Moreover, as the entire film is fully broadcast, it is finally resold and sold to other websites, which can also recover a lot of money.

When the task force was reselling in the first season, the authorization fee for playback was about 400,000 yuan; in the second season, the price of buying animation copyrights from Weidu Entertainment increased by nearly three times. If they wanted to play the right to takeout, the price would definitely increase.

But to be honest, the secondary resale of the playback rights is only one aspect. Even now, Song Zhiwen doesn’t want to sell the playback rights to others.

Although this will lose a considerable amount of resale revenue, the entire animation is completely in hand, Penguin Video and Bilibili have received joint exclusive broadcasts.

If you want to watch this animation, you must go to my website to view it. In this way, how many new users will it bring to them?

Compared with the exclusive playback rights, this is a higher value.

Although the style of "Task Team" is niche, niche naturally has the benefits of niche.

Although there are not many people who like niche works, people who like them will especially like them. Moreover, this thing will generate a natural chain of contempt, like niche, maverick, and popular ones that despise the public.

In other words, niches are prone to being high-end.

Of course, nothing is absolutely absolute, this is just an experience summary of common phenomena.

However, this statement should be valid in the "Task Team".

The style of the work of "Task Team" is very similar to "Rick and Morty", with rich connotations and large scales. This also destined to be its audience and will be concentrated on many people with special hobbies about it.

Deadly enthusiasts are always more likely to pay for their works, and they may be more likely to be converted into paid users of the website.

Of course, it is not the final decision for Penguin Video to hold the copyright of the animation and play exclusive playback, or to sell the second round of playback rights and recycle costs to earn profits. They have to discuss it with B.

But no matter what, although the second part of the Task Force is not cheap, it is unlikely to make a lot of money like the first season, but it is definitely not going to lose much money.

In this case, it is natural to buy the third season.

Song Wenjie wanted to buy the third season animation, but some problems arise.

Before this, he and the people from B station jointly proposed a purchase proposal to Weidu Entertainment. The price maintained the level of 800,000 per episode in the second season, but was rejected by Fan Zhe.

Weidu Entertainment asked for a price of 1.1 million per episode, and the total price in the third season reached 16.5 million.

He felt that the price was too high, and on the other side of Bilibili, he simply retreated.

They bought the second season of "Task Team", and they made a small profit while ensuring the capital. And it seems that this series of animation has almost touched the ceiling due to theme issues.

Increase the price again...the profit margin is too small, and there may be a risk of losing money.

This is quite troublesome.

So he thought of calling Kappa out.

At the dinner table, the two men talked about everything from all over the world. Seeing Kappa pretending to be stupid, Song Wenjie was helpless.

"Hey, I'm talking about the serious business. On the other side of Weidu Entertainment, can you help us? Let's build a bridge and talk about it carefully? The price they gave is too high."

"...This is a matter of entertainment. Although the copyright of the work was published here, it has been sold to them completely. What's the right to speak there?"

"Don't do this, you are the most familiar with their cooperation..."

"Oh..." Kappa sighed in a look of fashion and said, "It's still familiar, but it involves tens of millions of business at once. No matter how familiar we are, we are outsiders, and can it affect other people's dimensional entertainment decisions?"

"Just... just take a thread." Song Wenjie also understood what Kappa said. He was a little anxious and went to the doctor.

Kappa said, "If you ask me, you will only have one million and one million. Isn't it okay if you accept it? Season 1 and Season 2 add up, how much money did you make in total? Especially Season 1, think about it now, three million is really a big profit. Just you make money, won't let others make some entertainment?"

"They don't make money!" Song Wenjie said with his neck stammeringly, "I asked people in the industry that if they make an animation of this style, they will cost more than ten episodes if they die. In the first season, they did not lose money at all, and they made a lot of money. In the second season, they sold 800,000 yuan per episode. After a movie, they made a net profit of 800,000 yuan, which is more than what we made in channels! The price of this third season is really about to eat meat from us!"

"Then I can't do anything if you think so." Kappa spread his hands and looked helpless.

Looking at Song Wenjie's distressed look, Kappa felt secretly happy.

He didn't forget what kind of face this guy looked like when the copyright sale of the animation in the first season of "Task Team" was cold.

At that time, due to the promise between him and Fan Zhe, he begged this guy in a low voice, which made him reluctantly buy the copyright.

Unexpectedly, now the feng shui is changing, and today it is Song Wenjie who is troubled by how to buy the third season of "Task Team".

Things are unpredictable.

However, his attitude today is more inclined to be optimistic about the show.

On the one hand, he also hopes that the price of the third season of the "Special Event Task Force" animation can further increase.

Why is this? It naturally has its practical significance.

Unlike other things, the cartoon style of the work "Task Team" is destined to be imitable.

The technical threshold of this work is not very high.

Then you can imagine what will happen when such a work has achieved good results and has a certain response in the market?

Follow the trend, imitate, and even plagiarize.

This kind of problem will arise not only in China, but also in places with capital.

But Lewen Group is not worried about this.

The IP of the "Task Team" was published by them. Under the huge content library of Qidian, there are still works of similar styles, Taoyitao.

This type of content has caused a lot of follow-up imitations, which is of great benefit to Lewen Group selling similar IPs they hold.

Kappa hopes that the third season of "Task Team" can be sold more expensively. The more expensive it is, the more crazy it will become when the capital market smells bloody. The copyright they hold in their hands will be sold at a higher price in the future.

——
Chapter completed!
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