Netflix refused to continue to increase investment in "The Lord of Mystery". This is normal. No content platform is a philanthropist.

Everyone wants to make money when they come out. If a drama becomes popular, it goes without saying that all kinds of resources will be spent. As long as it is profitable, it will be fine. If a drama has a performance that is not as good as expected, no matter how much it is in advance, it will be difficult to ask others to continue to invest more resources.

Of course Li Zhen understands this truth, but it always makes people feel very frustrated when things happen to him.

A little unwilling to give up, he asked, "No turnaround?"

Brand, who was standing opposite him, shook his head and said, "Boss, there is probably no turning point... I contacted their people this afternoon. They have a clear attitude and I have said something in the middle..."

"What's the matter?"

"They said, 'Fortunately you didn't accept a buyout screening right at that time'..."

"..." Although what people say is facts and may not even contain any malice, it feels uncomfortable when you hear this in your ears.

Brand observed his boss's face and asked another question: "How is this "The Lord of Mysterious" doing in China?"

"It's not bad." Li Zhen said true.

He had received news about this work from China. Although it was not particularly detailed, it can be seen that the results were indeed good.

He can also give some analysis of this from the bottom of his heart.

The quality of the work can be ruled out first. The quality of "The Lord of Mystery" is definitely very ok, and it is the same in North America and mainland China.

The key lies in the differences in the market situations of the two places.

The V-shaped signboard has a strong appeal in China. Sometimes it doesn’t even need to invest too much resources to promote it. A large number of viewers and fans will use tap water to promote it in various places.

In terms of subject matter, traditional Chinese themes are very likely to be unacceptable to the local environment in North America and Europe, and are very serious, unacceptable to the local environment, and even the works will die suddenly because of this.

But on the contrary, due to the weakness of the domestic cultural market in the past many years, things with Western themes have entered a large number of Western themes. Although Chinese audiences will have certain cultural barriers for Western themes, they are much more comfortable than Eastern culture's extremely harsh living environment in the West.

In other words, the steampunk in "The Lord of Mystery" tells about the Victorian British style, and the domestic audience's acceptance is much better than expected.

The two combined have made the two and three days since "The Lord of Mystery" launched in China, with good results, and even better than expected.

Judging from the reports given by the country, the operation department of the "Dimensional Platform" even believes that the drama "The Lord of Mystery" may even be able to recover all costs and even generate considerable profits based on the mainland market alone.

Looking at these things, Li Zhen felt even more depressed - if "The Lord of Mystery" did not perform well in China, then he still had a lot to say, such as "The Lord of Mystery" is not suitable for audiences, and there are problems with the work itself.

But now, the show clearly should achieve better results in North America, but the county seems to be unsatisfactory and has become popular in China.

Doesn’t this seem to be incompetent in North America?

Of course, the headquarters did not question myself, but it would not give me any comfort.

Although he was not scolded, Li Zhen was quite self-aware. He felt that the attitude of the headquarters was to examine it. You'd better continue to work hard and make achievements, otherwise...

It didn't say it clearly, but he thought it was probably what it meant.

If he is not done well this time, some problems may arise in his career prospects. No matter which industry he is in, he will not like losers too much.

He was a little excited and said, "Mr. Brand, although Netflix rejected our request, we still need to continue to arrange the relevant promotion work on our own. I hope you can take out the specific execution documents as soon as possible and we will discuss them together at that time."

"Okay," said Brand, "but I have some ideas."

He paused and continued to introduce: "In addition to the targeted publicity we talked about this morning, I also noticed that the reputation of our series should not be bad. Now the content of ten episodes has only released the first episode. The general comments said that the pace is a bit slow, and the world setting at the beginning is more and not exciting enough, so there are more comments like this. But despite this, many viewers who have watched it gave us good reviews."

"I have watched the next few episodes of this drama. After the prelude of the first episode, the story behind it is still very exciting. There is a suspense and reasoning part, and the story is progressing layer by layer. It is also very interesting to slowly reveal the plot, and the battle-related design is also very good. I think the potential of this drama is definitely not just that."

Li Zhen pressed his hands against his chin, obviously thinking about what Brand said.

Brand said: "My suggestion is that by next week, or even next week, the serialization of "The Lord of Mystery" has three episodes as support, and the whole world is reflected in a relatively complete way. When the story is advanced to a more attractive place, we will increase our publicity investment, and it is best to use word-of-mouth marketing..."

The things that were said in their mouths seemed a bit messy, but Li Zhen understood the general meaning.

After thinking for a while, he thought it was feasible, so he said, "Okay, I'll give me a report as soon as possible, and let's follow this idea and take a look."

He wasn't sure it would work, but at least, Brand gave him a more feasible solution.

...

By the second week when "The Lord of Mystery" was launched, as Brand said, the reputation and achievements of this work have increased to a relatively large extent.

The increase in performance is mainly due to two reasons.

First, I spent money, and the targeted publicity budget that was thrown away by North America has produced a certain effect; second, after the work entered the content of the second episode, the entire plot was gradually displayed, allowing the audience to begin to experience the charm of this work.

And it is also because of this that the reputation of the series "The Lord of Mystery" has increased.

Compared with these two, the reputation has increased more significantly. Although the results have also increased and the increase ratio is not small, the absolute value does not seem so obvious due to the small base.

But the rise in reputation has become more obvious.

This is very helpful for the word-of-mouth marketing strategy that Dimension North America needs to adopt next.

Under Brand's host, the company's resources began to be poured down in batches, and in the s, they had to die, they began to invest money to build momentum; some advertisements were posted in some media; some short film excerpts were uploaded on the oil pipes, and they were super popular...

The direct impact of the combination of various means is that the results of "The Lord of Mystery" began to have a significant increase.

When the third week of the launch and the third episode was broadcast, seeing that reputation continued to rise, Brand immediately made a quick decision and spent most of the resources on hand.

The results are remarkable.

Seeing his grades soaring, Netflix also made moves.

They restarted the promotion of "The Lord of Mystery" and gave them various treatments.

Seeing the rise of the data curve, Li Zhen felt very calm - he was back to life!

...

Fan Zhe was also very happy to receive the good news from North America.

"The Lord of Mystery" can make money, but this matter has not been gone.

This work has good results in China. Although it is unlikely that it will reach a level of nearly national dramas like "The Grandmaster of Martial Arts", it is not a big problem to crush the same period works in the domestic market with its super high production standards.

On the ‘Dimensional Platform’, the pricing of “The Lord of Mystery” also adopts a high-quality strategy, with a relatively high unit price. A drama worth six yuan per episode is not cheap.

At the beginning, there were still many people within the company who had some objections to this pricing strategy, believing that in this way, the price of the entire collection of 60 yuan would be a lot of viewers who would be blocked from the viewing threshold.

But the ultimate market shows that there is no big problem, and the way of high-quality content and high-priced pricing can still attract a large number of audiences.

In fact, the largest user group of "The Lord of Mystery" has a relatively good income and good education, and is able to accept the story themes and selling points of this work. And this group of people are precisely those who are insensitive to price.

After entering the payment threshold, the gap between selling a drama and an episode is not very meaningful to this group. What they value more is the quality of their works/services. As long as the quality is passed, they will be willing to pay a higher price.

In the past, this group of users was relatively small. After all, China is still a developing country. In addition to Beijing, Shanghai, Guangzhou and Shenzhen, there are also a vast number of not very developed regions, and even hundreds of millions of poorer people than urban residents.

However, with the continuous development of the national economy over the years, the national economic living standards have also been increasing. In addition, the copyright protection system has gradually become sound, and ordinary people have become more and more aware of paying for content...

This series of factors all represent the spring breeze of cultural creators, and seems to have blown.

Embodied in the work "The Lord of Mystery", the drama has sold more than 5 million sets in three weeks of its launch.

Over the whole period, in three weeks, the income generated by "The Lord of Mystery" reached about 300 million yuan.

Judging from this trend, it is estimated that when all the contents of "The Lord of Mystery" are updated, the investment cost of the work can be almost recovered from the content distribution on the "Dimensional Platform" just from the domestic mainland market.

In North America, after the performance of "The Lord of Mystery" soared, the conversion benefits were also quite considerable.

Including the markets in other regions of the world... Weidu Entertainment has fought another successful battle.

The key is that the full copyright of this work, except for the novel, is all in the hands of Weidu Entertainment itself.

This means that they can play with the copyright of this work.

Now, Weidu Entertainment has strong development capabilities in the peripheral markets. They have very good cooperation with various merchants and can launch many high-quality peripheral products.

Even the choreography of some stage plays...

When these things have also been effective, the value of the entire work IP has been developed to a deeper level, and the sources of profit have become more diversified.

And the evaluation of the work is quite high.

At present, in major domestic evaluation media, "The Lord of Mystery" has a very good reputation. For example, Douban, with a 94 rating, it can be called a magic drama.

"It's hard to imagine that there is a company in China that can create such a perfect story."

"I am a fan of "The Mysterious Lord". I have been looking forward to it since a long time ago whether this novel can be brought to the screen. But no matter how much I look forward to it, I know that this possibility is not high. The theme of "The Mysterious Lord" is destined that no film and television companies in China will like it; it is even more impossible to expect foreign film and television companies to buy a story produced in China and write a foreign background. Originally, my biggest hope was to be able to see animation works, and that would be satisfied. But Weidu Entertainment gave me a huge surprise! The quality is super high, and even if I watch American dramas, I have never felt this way. I kneeled down for Weidu's father!"

...

The serialization time of "The Lord of Mystery" is ten weeks, and the frequency of episodes is updated every week.

By the time all the works are updated, it has been from mid-April to almost July.

As the summer season begins, it is time for major cultural industry companies to start showing their skills.

This summer, Dimension Entertainment released a new work "The Demon Hunting Notes", which maintained the quality of the previous one and was considered to be a successor to "The Lord of Mystery". At the same time, they also had a movie released during this period.

"Rune War", this lol series with Lux as the main character.

This film, among the three films that have been launched in the Lol series so far, has the lowest investment cost, and the box office results are also at the bottom.

But that doesn't mean it's a failure.

The so-called "bottom" is about seeing who you compare with.
Chapter completed!