Chapter 409: The fight for the Spring Festival
On the first day of the Lunar New Year, the movie "Taiwu Painting Scroll" was officially launched.
With the blessing of two outstanding works of Weidu Entertainment's past, this film still has a relatively good screening ratio even in the fiercely competitive Spring Festival period.
Up to 30%.
This is rare.
During the 11th period, "Demacia: Glory" carried the box office power of "War" with a 800 million yuan price. When it rushed up, most domestic film and television companies chose to give in at this time.
Although it has the National Day Golden Week, it is a very good release date for the new film, no one wants to confront such a work.
But the Spring Festival is completely different.
Although "Glory" has achieved a greater success than "War", which has made Weidu Entertainment a hit for a while, the appeal of the Spring Festival is too great.
This is the hottest period in the current domestic film market. As long as the quality of a movie is slightly better, even if it is of average quality, as long as there are a few celebrities with strong appeal, it is easy for a movie to burst into a very terrifying box office in just a few days.
Now, it seems that people are used to it. During the Spring Festival, the whole family will work together and find a movie to watch it as one of the Chinese New Year’s entertainments.
Under such an important period, even Dimension Entertainment cannot force everyone back.
Some works produced by small film companies have the idea of being able to divide them into pieces during the Spring Festival; some large productions have a certain confidence in the quality of their own films and are not afraid of collide with dimensions.
Although they don’t feel that they are too sure that they can shake the works of Didu Entertainment, can “Taiwu Painting Scroll” still eat up all its market share in such a large market?
The facts have proved this.
Although none of the other works received a screening rate of 30 or more, there were two films that reached more than 20%. The remaining screening rate of less than 30% was divided by several films.
"Taiwu Painting Scroll" won the first box office list on the first day of the Lunar New Year and the Spring Festival.
With a box office of 470 million yuan per day, this is definitely the prelude to another big-selling movie.
But under "Taiwu Painting Scroll", other works are not very miserable.
For example, the famous new film of Director Lei, the modern background action-themed film "The Fire of Heaven" gained a very good reputation in its preview before its release. It was said that the action scenes were very popular, and the actors also invited a few very appealing guys to make such a movie.
This "Sky Fire" also won more than 200 million box office on the day of its release.
Another movie that accounts for more than 20% of the filming is a comedy theme.
This is the main box office movie in China in the past, and several domestic big movie heroes, such as Wang Baoqiang, Xu Zheng, Huang Bo, Deng Chao, etc., have mostly filmed big comedy movies, and even made comedy backgrounds.
Facts have proved that this kind of movie still has a very strong market vitality. This movie also won a box office of more than 200 million on the first day on its release.
Of course, other movies also account for a certain box office ratio, but basically not many.
In the next few days, the situations of each film are different.
The box office momentum of that comedy film was a bit inadequate. On the second day of the lunar year, the box office of this comedy just exceeded 100 million, and on the third day, it was less than 100 million.
However, the movie "The Fire of Heaven" does have something to do, and it has maintained a relatively strong momentum afterwards. On the second day of the lunar calendar, the box office increased instead of falling, rising to 330 million, which is the same as "Taiwu". In the following days during the Spring Festival holiday, it also maintained a box office of over 100 million.
Director Lei is already crazy about being happy.
When he met his friend, Lao Zhen, he also thanked him specifically.
"Thank you, Lao Zhen... If you hadn't persuaded me, I might have been staggered with them because I was afraid of Weidu Entertainment."
Old Zhen waved his hand and said, "Don't thank me, there's nothing to thank for. Your movie is serious and of good quality. Even if it's not released during the Spring Festival, it shouldn't be too bad in other schedules."
Director Lei shook his head and said, "Sometimes it is difficult for the parties involved to see clearly. No matter what, I must thank you very much... However, Weidu Entertainment is indeed strong. Their Taiwu movie has exceeded one billion in three days, right?"
"Yeah." Old Zhen also stared at the box office rankings quite seriously. "The first day is more than 400 million, the second day is more than 300 million, and the third day is also 200 million... This momentum is at least a movie worth 3 billion is gone."
"Oh... I still can't compare." Director Lei said, "My movie is already awesome in 700 million in three days, but it's still a gap with them."
"Don't compete with them, it's meaningless." Lao Zhen said, "Your movie should be able to reach 2.5 billion in the final landing point, and you will make a lot of money!"
"Hahaha!"
...
Speaking of Weidu Entertainment itself, the box office of "Taiwu Painting Scroll" they estimated would be 3.2 billion in the end, and it may not be as good as "War", let alone compared with "Glory".
Although, if you can get a box office of 3.2 billion, it will definitely be a great success. Compared with the cost of 500 million, it is more than six times the data. In addition to taxes, distribution, and theater sharing, there are 1.23 billion in the hands of Weidu Entertainment. Takeaway, the distribution company is still the "DiD Media" within the group. That is about 15% of the box office share, and it is actually falling into Weidu's own pocket.
This probably means that even if you eliminate the cost of 500 million, Weidu Entertainment can earn more than one billion in revenue from this work.
However, although it was a great success, with "Glory" in front of the staff of Weidu Entertainment participating in this project always felt that they could not be excited at once.
Well...that mentality is probably...baby 6?
As for the reputation of the movie "Taiwu", it is quite reasonable.
At present, the rating on Douban was 8:2 on the day of its release, but later it dropped to 8:00.
He barely stood on the excellence line.
In general, the movie "Taiwu Painting Scroll" is an excellent martial arts movie, but it is not yet a masterpiece.
Fan Zhe felt very calm about this.
Not as good as expected, but it has met expectations.
Chapter completed!