Chapter 402 Derivative Copyright
Although it is just a name for a martial art, sometimes it is used once it is used. What's the big deal?
Some of them are entertainment works, let alone borrowing a name for martial arts, but borrowing characters and plots are not uncommon.
However, for Weidu Entertainment, this kind of thing should be avoided as much as possible. It is still necessary to give some respect to the deceased seniors.
What's more, such things can generally be solved with money - the expenses will not be too large. After all, it is not buying someone's copyright, it is just borrowing the name of the martial arts.
Anything that can be solved with money is a small problem.
Fan Zhe had no objection to Mile picking out the work "The One of the Ones" from the company's copyright library to animation.
However, when he saw that it was a 2D animation, he came to Mile and chatted.
According to his idea, he still wanted to do CG, and the cost was imitated by "Demon Hunting". Moreover, "Demon Hunting" will be made in the second season.
"If you don't lose money, just keep doing it, let alone making money. If the company doesn't lack this amount of money, it's more important to make good things."
This is his original words.
But Ye Jiayi was blocked back.
"If you don't be a leader, you don't know how expensive the food and rice are. If you invest hundreds of millions of yuan, would you say that if you don't have the money, that's not bad?"
"We can try to make CG animated movies in the future. We can try to invest more costs when making them, make them more well, and recover them better. There are too many restrictions on business models like "The Demon Hunting"."
Fan Zhe chose to compromise.
However, he still insisted on a place: "Okay, then "The One of the Ones" should do 2D animation according to their animation department's ideas. However, since "The Demon Hunting" has been made for a season and it seems that it can make money, it will definitely continue to do it later."
"Oh..." Ye Jiayi sighed and said, "Okay, listen to you."
In fact, from Ye Jiayi's perspective, it is more cost-effective to cut off projects with low yields and high risks and low investment projects.
However, since Fan Zhe thinks so, then do it. Anyway, Fan Zhe is the biggest boss of the company.
Moreover, there is no way to make more money for the project "Demon Hunting".
According to the company's market research, the audience of "Demon Hunting" is indeed not as big as the works made by Weidu Entertainment before, but those who like it will like it very much.
This survey means that the user stickiness of "The Demon Hunting" is still very good, and fans are very loyal to the work.
In this case, the value of the copyright development around the surrounding area will become very great. In this survey, many respondents expressed their willingness to pay for the surrounding items of "Demon Hunting".
Moreover, the style of this work is still quite high now.
Sometimes, people often ignore the profits that can be created by the peripheral products of a film, television and animation works.
As powerful as Disney, their foundation is certainly based on one big-selling film and television work, but what really created huge profits for them is the derivative copyright development of the works.
Mickey Mouse, Donald Duck, Winnie the Pooh, Cinderella, Sleeping Beauty, Snow White... These classic characters, coupled with Marvel's superheroes, have built Disney's huge dream kingdom. Disneyland is blooming around the world, giving their IP value a terrifying commercial monetization ability.
It is said that these peripheral derivative copyright commercial developments account for 50% of Disney's revenue.
In comparison, what is the little box office of the movie and the little full episodes of the animation?
Weidu Entertainment has no choice yet. In this regard, compared with Disney, which has a nearly century-old history, but this does not prevent Ye Jiayi from doing heavy development of derivative IP in the work "Demon Hunting".
Figures, various printed products, external authorization of role images...
These things can be done.
Of course, due to natural problems, it is impossible to make things like low-key stuffed toys, and it is not easy to connect with some children's food, otherwise the market in this area will be very huge.
But in any case, this is a way out for the work "The Demon Hunting".
Ye Jiayi had a lot of thoughts in her mind, and she quickly established a relevant team to promote this matter.
If done well, the revenue of "Demon Hunting" may not only be just about recovering the cost, but only a fraction of the profit. Maybe it can really make some noise.
...
Speaking of Mile's animation department, after the two projects are approved, production will begin.
At present, the animation version of "Hell Apartment" in the animation department is still in production. This animation will take about a year to be serialized on the dimension platform, with a total of more than 100 episodes. Although the production speed is relatively fast and the difficulty is not high, since most of the manpower in the animation department was concentrated on the "Demon Hunting" project, the production speed of "Hell Apartment" is not very fast.
Mile didn't plan to speed up either.
Just maintain the production speed and maintain online works updates, that's fine.
Next, the animation version of "Hell Apartment" is still on a marginal position in the work arrangements of the animation department. The key point will be to follow the fourth season of "Amber Sword".
The development pressure of this work is quite high.
If you follow the plan, you will be there next summer.
After about half a year, I have to complete the production of the entire season of animation, and time is relatively tight.
What's more, after looking back at the copyright and legal side and solving the tail of "The One of the Ones", the preparations for this animation work will also be put on the agenda.
For this reason, Mile has been looking for personnel services many times during this period, asking for recruitment of more new people, and hopes to mobilize artists from other departments of the company.
The reply given by the personnel department is also very simple.
There is no problem with recruiting people, and the budget is sufficient. Don’t think about transferring people. The company has certain development pressure in the three aspects of film, TV series, movies, and games, and no one can transfer them.
Mile was also a little helpless, so she could only continue to urge her, hoping to add enough staff to her animation department as soon as possible.
With the situation of the animation department, it is still not enough to cope with the current development pressure.
In recent years, Weidu Entertainment has been maintaining rapid expansion. Their employees have reached a scale of several hundred to the Weidu Entertainment headquarters. Globally, the full-time employees serving Weidu Group have exceeded 4,000.
Chapter completed!