"A money-making work? This time, Weidu Entertainment may really be about to fall."

"I'm extremely disappointed with you when I stir-fry cold rice and make money."

"I thought there was finally a conscientious film and television company in China, but I didn't expect it to be the same as before."

...

Looking at the titles posted by these self-media on the Internet and many popular comments, Wu Jingtong sneered.

“It’s so naive.”

After giving such an indifferent evaluation, he decided to ignore it.

There is nothing to pay attention to in this matter. Of course he could see that this must be the incident caused by "Huayi". These articles seem to criticize Weidu Entertainment, but there are always a few words related to "Fatal Action". Not only that, in many social media and new media, when discussing things related to "War", there are always people who say "Fatal Action".

But, so what?

In Wu Jingtong's view, these small methods of "Huayi" cannot be on the surface at all. They are like a group of bed bugs hiding in dark corners, eating some leftover rice, and have no prospects.

He didn't plan to respond to this, and even contacted the company's public relations department and told them not to worry about this matter.

And he himself didn't pay any attention to the little moves of "Huayi Pictures".

There is no need to respond to this kind of thing. Whether it is involved in official tone or unofficial, it will only be in line with the Chinese Arts’s intentions. They may just want to use this method to anger Dimension Entertainment, provoke a fight of verbalism, and then increase the popularity to better gain popularity.

For Dido Entertainment, they only need to do one thing now: ignore the clown and promote their works openly. The promotional strategy of "Master of Martial Arts: War" is to follow a brilliant road, not to do anything stupid, everything is done according to the most formal plan, and then it's all done.

With the popularity of the work, you can completely crush all conspiracies!

Wu Jingtong's online marketing work is still in an orderly manner. Without any strange promotion methods, she launched a new trailer step by step, resolutely reaped a lot of attention, and then gradually released some movie posters...

At the same time, the offline promotion of "War Fire" has also begun to be vigorously promoted.

Chen Yu has been busy all this time, and his main thing is to participate in various publicity activities of "War".

Although other actors and stars in the crew, including director Du Zhengde, have also participated in many activities. However, after all, he is the protagonist and is the most popular in the whole movie. Naturally, he has participated in the most publicity work.

As the protagonist of "War", he traveled to thirty cities during this period and participated in various ground promotion activities. On average, he had to travel to two cities a day, and the most day started from the morning and walked through four cities!

This is exaggerated and hard, but it is his job.

He is using his popularity to try to drive the box office of the entire movie.

I won’t say much about the movie preview in advance. Anyway, after the movie is finished, I will show off my face, and then say a few words to the specially invited audiences and take a few photos. In addition to the audience, most of these audiences are journalists, media people, and film critics. In addition to these people, there are also some people with relatively strong influence. If they can say good things to the movie, they can still attract a lot of audiences.

In this world, no matter how good the publicity is in various forms, some viewers will not buy it, but often the people or friends you know can attract them to the cinema with just a casual recommendation.

This is the power of word of mouth and acquaintances push.

In addition to these early previews, Chen Yu also participated in many commercial activities. For example, in the three northern cities, they each went to a commercial center and held a small fan meeting. These meetings were large and small, and the largest one in the capital was estimated to be thousands of people present.

Every meeting is a good opportunity to promote the movie. Huge movie posters are hung up, and the screen is magnified, and there are also clips of movie trailers being played. The host talks with the main creators and promotes the movie face-to-face to a large number of potential audiences...

Of course, it is not only Chen Yu himself who participated in the offline promotion of "War"; the heroine Wu Na, director Du Zhengde, male supporting actor Chen Weiting, and the villain Henry Cavill also have related work to cooperate with publicity in the contract.

Of course, as an American, he only needs to travel to four first-tier cities in China to finish his business. The main propaganda battlefield that he needs to participate in is in North America and Europe.

"War" is released about a week later than the mainland in North America and Europe. The release of Europe was found for agents, but in North America, the "Dimension North America" ​​has been established for several years, and in the end, it has its own partners and distribution channels, and can do a lot of things by itself.

All these offline promotions will eventually ferment on the Internet.

Whether it is an ordinary audience, after seeing the promotional event, spontaneously posting the photos on Weibo, on WeChat Moments, or many celebrities participating in the promotional event, posting them on their own Weibo with a lot of attention, these will further expand the audience of the movie.

It was easy to easily, the incident caused by Yan Zhangrong from "Huayi Film" was suppressed like this.

It is obviously some of the most normal promotion methods, and they are following the grand road, but the exposure of these movie information has made the previous dirty discussions turn into black in the sewer. Only some people with dark hearts will pay attention to it. Most people have entered the carnival and discussion about "War".

Yan Zhangrong is very panicked now.

Normal publicity methods cannot match "Fatal Action" with "War Fire" at all; if you use some methods, you find that others ignore you at all, and even do normal publicity, you can completely crush yourself.

What else can he do? He is really helpless.

A week before the release of "War", he received a notice and went to the headquarters of "Huayi Pictures" in Beijing.
Chapter completed!