Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 333 Panic

When visiting Xie Peihe and Fan Zhe met in person.

For the time being, Weidu Entertainment has not yet done a drama with a theme like "The Emperor of Ruzi", so Comrade Xie has not used it very well.

But despite this, Fan Zhe was still very polite to others. As the director of "The Emperor of the Ruzi", Xie Peihe made an indelible contribution to the success of "The Emperor of the Ruzi", and with this, he could not neglect others.

What's more, if it is not guaranteed in the future, Weidu Entertainment will start similar projects again, and there will be no chance of cooperation at that time.

In fact, the copyright department of "Dimension Entertainment" has started a round of negotiations with all parties just after the Chinese New Year.

Mainly I want to buy copyright.

The Copyright Department is a department reorganized and established within Weidu Entertainment Company before the New Year. As the name suggests, this is a specialized person in charge of the company's copyright work. The specific work content mainly includes two aspects:

First, it is responsible for copyright protection. For example, all copyright contents under Weidu Entertainment, from character image, name, pattern, etc., have many external authorizations, such as authorization to toys, such as authorization to clothing patterns. These are still being done by the Ministry of Commerce for external sales, and the copyright department is mainly responsible for reviewing the authorized parties, whether they are used in compliance with the use? Are there any behaviors that endanger the value of the IP?

They need to work together with the Legal Department to handle this work.

Their second important task is to manage and purchase the company's copyright.

This is very important.

At present, Weidu Entertainment has been adapted so far, whether it is animation, film, television, or games, and has not made original stories.

The reason is simple: the work adaptation will obviously be easier to succeed. This may not be so obvious in China. Looking at Hollywood, it will be clear - sequel movies, adapted from novels, comics, and games, greatly crushing pure original movies at the box office.

This truth is very obvious. When there is an original soundtrack, it will obviously attract the attention of fans of native works, which is the so-called original fans.

But even aside from the attractiveness to the original fans, there is another very important truth.

All adaptations must be based on the more successful original works. Then, the reason why the original works can achieve certain success must be unique. If you use this uniqueness, you can ensure the quality of the works.

Some original works and novels are not that popular, but adaptations can be popular because of this.

The example in front of you is "The Emperor of Ruzi".

"The Emperor of Ruzi" is an excellent novel with a superficial historical theme. It is also excellent among the many historical novels below Qidian Novels, but it is obviously not the top one. Moreover, due to the writing style and style, it seems very niche.

But it can gain a high reputation in a niche category, which naturally means that it does have a very unique feature.

For example, the characters are well written, the words have their own style, and the rhythm structure of the entire story is well arranged.

These things are preserved as much as possible and absorbed by film and television dramas when adapting, which is obviously a guarantee of quality.

After all, adapting works that have had successful experiences into film and television is obviously a smooth road. This is also a very prominent feature of the so-called "film heavy industry".

In the future, if there is no surprise in Weidu Entertainment, it will still take this path, and this also requires them to have enough IP reserves in their hands.

At present, the copyright department of Weidu Entertainment has taken action everywhere to try to purchase some film and television copyrights for some works, but often the results are not very good.

The source of IP is roughly derived from the three major parts of novels, comics and games.

Let’s talk about games first. The domestic game market is not underdeveloped, but it’s too deformed. The market is full of various mobile games and web games. These games are very profitable, but the value of general entertainment IP development is too low. As for excellent masterpieces such as "Resident Evil" and "Tomb Raider" that are suitable for IP development, I haven’t seen a single one after so many years. The only thing that is valuable is the only ones that were popular back then, such as the Fairy Sword Series, the Xuanyuan Sword Series, and the Fantasy Three Kingdoms Series.

When it comes to comics, the situation is similar, but it is better than games. After all, in recent years, Chinese comics have gradually developed through online platforms, but they still lack precipitation and are in a huge gap with the top overseas levels.

Only novels, especially online novels, have benefited the most from the copyright value of this kind of genuine novel, besides themselves.

There are so many IPs in their hands. Then the Dongfeng of Weidu Entertainment, all their IPs rose sharply.

"Tiandao Library" is a very typical example. When they sold the copyright of this fantasy novel to "Tianhong Entertainment", they sold it at a very high price, with more than 30 million yuan in film and television copyright licenses, plus 10% of the profit sharing, which was simply slaughtering "Tianhong Entertainment" as a fat sheep.

Well, as for the final film and television results of "Tiandao" did not meet expectations, what does this have to do with Lewen Group? If you get more than 30 million, you won't have any profit share. Anyway, if you have this price, if you can only sell them for about 10 million before Weidu Entertainment makes their works popular, it will be considered as the most likely to be sold for about 10 million.

From "Special Event Task Force" to "The Evolutionary Four Sixteen Billion Extra" to "Amber Sword", these three animations, especially the latter, have made the Lewen Group's large number of works suitable for animation adaptations sell at a very good price; the popularity of "The Grand Master of Martial Arts" has made the fantasy-themed film and television dramas that were already a bit cold, otherwise "The Way of Heaven" would not be so high.

It was also riding on this east wind that Kappa was rising all the way within the Lewen Group and has now begun to be fully responsible for the company's copyright operation.

When Weidu Entertainment came over and discussed continuing to buy IP works under Lewen Group, they took it very seriously, and Kappa should have taken it as a matter of course.

After the preliminary contact and before the formal negotiations began, Kappa was called by the boss and he was killed.

This roughly means that Weidu Entertainment can make it popular by making IP, so it must cooperate with them. At the same time, because the works they work with are always successful, try to make the price higher.

And these are secondary. The most important point is that we must discuss the later share. If there is no later share, we would rather not cooperate.

He still remembered the original words of the boss: "The reason why Weidu Entertainment can succeed is that our IP plays a crucial role. If it is combined, two benefits will be beneficial, and if it is divided, two losses will be defeated. Weidu Entertainment will not be confused about this principle. Without our IP, it will not be so easy for them to succeed..."

Hearing these words, Kappa knew that his boss had already floated.

In the past two years, Lewen Group has been proud of its popularity with the east wind blowing by Dido Entertainment, and has enjoyed extremely high treatment in the upstream of the entire IP market.

In this case, it is normal for the boss to feel that "I am the only one in the world."

But when people are floating, they are prone to forget the root.

The boss believes that the reason why Weidu Entertainment can make its works successful is because its IP is good. Kappa does not deny this, but the most important thing is that it is not that others have strong technical skills and are very good at making things?

But he couldn't say these words to his boss.

He could only take such instructions to talk to Wei Du Entertainment's current responsibility, Wei Han, about this matter.

And there is no doubt that their first contact will inevitably end in failure.

Wei Han did not accept this condition at all.

During his meeting with Kappa, his words were very blunt: "We have room for negotiation on the price, but there are only two points that cannot be negotiated. First, we want full copyright, and it is impossible to give up the film copyright if we just purchase the copyright of the TV series; second, revenue sharing is also outside our acceptance range."

Although Kappa had expected what Wei Han said, Wei Du Entertainment's firm attitude was still a bit beyond his imagination.

Before he could say anything more, Wei Han immediately continued: "If you don't give up these two unrealistic ideas, then I can only say that we may not have the opportunity to cooperate again."

After saying that, the person stood up and stretched out a hand, which meant that he was planning to shake hands and end the negotiations.

But what can Kappa do?

According to the instructions of his boss, there is no later share of the money; according to Wei Han, there is no later share of the money.

This is completely fundamentally divergent and irreconcilable.

Then what else is there to talk about?

Kappa could only watch others leave.

After the negotiations, Kappa followed the boss's request and immediately went to his office to report to him.

"What? The negotiation failed?" The boss's face changed a little.

Kappa helplessly told the boss what Wei Han said.

After hearing what he said, the boss looked very gloomy and sunny.

He really didn't expect that Weidu Entertainment was so tough.

They really think that if they don’t have their own works, they can play with them?

Speaking of this, Kappa, who was standing in front of the boss's desk, remembered another thing and hesitated whether to report it.

Seeing his face, the boss waved his hand a little annoyed and said, "Just say whatever you have!"

"Weidu Entertainment seems to have negotiated IP copyrights with several other novel websites. I heard that they bought the copyrights of "Demon Hunting" and "The Snow Swordsman"..."
Chapter completed!
Prev Index    Favorite Next