Weidu Entertainment also discovered this situation with relatively high retention rates before. However, due to the insufficient overall audience, the conversion rate is high, the retention data is good, and it does not directly reflect the effect.

Moreover, the operation department previously judged that the main reason why "The Emperor of Ruzi" has a high conversion rate from the third episode of completely free to the fourth episode that needs to be paid is that the "dimensional platform" itself already has tens of millions of paid members. Most of these video paid members are brought by "The Grandmaster of Martial Arts". They watch the fourth to the twelfth episodes, and they are also free.

It is precisely this reason that the decline in this free to paid node is not very good. In contrast, the number of the entire series purchased the entire drama has not improved or changed particularly well, and the sales of the entire drama has not increased much enough.

However, as time goes by, the operation department led by Sun Junyi discovered a situation that was very exciting for them. As the content of "Ruzi Emperor" is updated more and more, and it is deepened to the full paid episodes, the conversion of high payment efficiency is still maintained!

This shows that although the data with high retention rates before were available for free, everyone was seriously willing to pay. Especially when members also needed to count the paid episodes, the entire sales volume of "Ruzidi" had a very obvious increase.

Within two weeks, "The Emperor of Ruzi", which originally sold less than one-third of the sales of "The Way of Heaven", has now caught up.

Moreover, in contrast to the obvious weak sales in the later stage of "Tiandao", the potential of "Ruzi Emperor" is much greater.

In two weeks, it sold over 100 million, but this is just the beginning.

As the operation director of the "Dimension Platform", Sun Junyi has always had a very close relationship with Wu Jingtong's marketing department.

After he noticed the changes in the situation through high-level retention and conversion rates, he immediately went to Wu Jingtong.

Wu Jingtong immediately found someone to investigate the popularity of "Ruzi Emperor" on major social media. On the next day, after the statistics came out, they found that although the discussion of "Ruzi Emperor" did not explode instantly when it was launched like "The Grandmaster of Martial Arts", as the series was broadcast, the discussion of the entire drama gradually increased.

He immediately decided that this would be a way of word-of-mouth marketing and would be very suitable.

The so-called word-of-mouth marketing, in addition to the excellent quality and self-investment of promotion and distribution costs, is of course the most important thing is that the audience and users spontaneously promote it.

During Wu Jingtong's investigation, it was obvious that the audiences of "The Emperor of Ruzi" seemed to have already shown a certain trend in this regard.

What he has to do here is to add a fire to this foundation!

The spontaneous communication between audiences and users also needs to have a communication basis. No matter how hard Wu Jingtong's publicity is, it is impossible to force the audience to promote the TV series.

But it can guide and induce this behavior.

For example, emoticons, playing with memes, making jokes... These are all relatively easy methods.

For example, emoticons, "In the Name of People" was a popular anti-corruption drama. The most important thing is of course the outstanding quality and the scale is quite breakthrough in the domestic environment. However, the reason why this drama can be spontaneously promoted by a large number of viewers is also a great contribution to the emoticons produced.

After the emoticons became popular, this kind of publicity became more extensive and subtle.

Like playing with jokes and writing jokes, it is also a good means of publicity. The key is that it is not so easy to arouse the audience's disgust than it should be promoted, it is easier for them to accept and take the initiative to watch the drama.

After thinking about this direction, Wu Jingtong immediately gathered many employees of the marketing department, came up with several specific operation plans that afternoon, and began to advance on the Internet.

The effect is very obvious.

Many jokes and jokes about "The Emperor of the Ruzi" that have been circulated from Wu Jingtong have made a certain popularity.

Weidu Entertainment has spent a lot of effort on this. Some online writers recruited by the marketing department have basically not had a good sleep these two days.

In addition to these efforts, Wu Jingtong also applied for a considerable budget from the boss to promote these things.

If you don’t spend money, how can you make some jokes so easy?

But no matter what, all they do brings corresponding value.

As can be seen from the naked eye, the number of views of "Ruzi Emperor" has increased significantly. Although the number of views is still not as good as "The Way of Heaven", but with high retention and high conversion rate, the revenue brought by the entire drama "Ruzi Emperor" has been rising slowly!

The second week exceeded 100 million, and the third week reached 170 million. During the same period, "The Way of Heaven" just reached 220 million.

The lengths of the two dramas are about the same. Before the playback is halfway through, "The Emperor of Ruzi" has already caught up.

On the eve of the Spring Festival, the overall revenue of "The Emperor of Ruzi" reached a value of nearly 300 million, and it has begun to go hand in hand with "The Way of Heaven".

Within Weidu Entertainment, under this news, it is a happy couple - it's time to have a good New Year.

Especially for the "Ruzi Emperor" project development team, the "Dimensional Platform" operation department, and the marketing department. For these three departments, the success of "Ruzi Emperor" means that their year-end bonus will be more generous this year.

Of course, even without the success of "Ruzi Emperor", their profits this year will not be bad. After all, this is a year of rapid development of Weidu Entertainment, especially the success of "Taiwu Painting Scroll 2", which directly makes the company a company with annual revenue of more than 10 billion yuan.

Three days before the New Year, the revenue of "The Emperor of Ruzi" officially surpassed "The Way of Heaven" and reached a 330 million figure!

Under this number, Sun Junyi's heart had already been relieved.

If this trend follows, in the future, there will be basically no problem with this work achieving the 500 million revenue of the set goal.

And let alone him, even Ye Jiayi has been in a much better mood recently.

The work "The Emperor of Ruzi" also invested a lot of money in real money and had already made plans to lose money. However, I didn't expect that this counterattack would not only not lose money, but would make a very good profit.

At the same time, as the popularity of the film and television drama "Ruzi Emperor" gradually increased, no one talks about "Dimensional Entertainment Waterloo", "Ruzi Emperor" is not as good as "The Way of Heaven". Even "Tianhong Entertainment" is embarrassed to say this again.
Chapter completed!