Chapter 23 Word of Mouth Marketing
Liang Shuyue is willing to be a tap water. This is how the self-cultivation of tap water should be refined.
She had a heated discussion with her friends in the group of thousands of friends.
"This company feels just established, I don't know if it's reliable or not."
Seeing someone saying this, Liang Shuyue immediately rang the keyboard: "What's wrong with that short video? I don't know how much money it will cost. Have you read the link I just posted? That CG is also very good. With such a level, how can it be unreliable?"
"That's right." News about that person soon emerged, "This studio is so powerful."
Another person also emerged and said, "There are not many people in China who have this level, right?"
Liang Shuyue: "I decided to pay more attention to this company in the future. Let's take a look at the finished product of "Full Time". I have a premonition that his family may bring more surprises in the future."
...
The propaganda plan is actually decided by Fan Zhe.
At the beginning, the publicity company just said that according to the normal meaning, it would be over to find a few big Vs to post on Weibo. The orders like Fan Zhe are just a small thing that can be stuffed between the teeth, and the person in charge is not at all concerned.
But Van Zhe himself must be concerned about it.
He only has so much publicity funds in total. The money he earned from the animation of "Assassination Team" before, he bought a new machine for the "Dimension" system, registered a studio in Shenghai, paid Mile's salary, paid Lu Yuxiang's intermediary commission, and paid back a sum of money for his family...
After getting this series of things, it cost more than 300,000 yuan. The money earned by the animation at the beginning of "Assassination Team" has been thrown out.
I am old and I have to pay back the debt again. It was a debt of more than 500,000 yuan. Although I didn’t have to pay it back in one go, I must prepare some money first when the repayment date.
Then, a cartoon doesn’t just require a picture, but subsequent character dubbing, sound effects, music, and other things will cost money to do.
He is now very short of funds, and he has already invested a lot of money to squeeze out 100,000 yuan for publicity.
In fact, if he can, he wouldn't be willing to fight like this, and if he fails, he will have a lot of risks. According to his idea, it would be nice to do a few outsourcing like "Assassination Team" and make some money first?
But it's not very reliable.
The most important thing is that he lacks resources in this area. He had asked Lu Yuxiang before if there was any such outsourcing, but Lu Yuxiang told him that there was no.
Although Lu Yuxiang assured him that he would contact him as soon as possible as long as he had the opportunity in this regard. But Fan Zhe could not just wait for the rabbit, waiting for a new job to come to his door, while holding a powerful "dimensional" system in his hand as a salted fish.
So, I could only take the risk and take the initiative to find opportunities.
In fact, after paying this promotional funding, it is still a question whether the remaining part in my hand is enough for post-production of animation.
One hundred thousand yuan of publicity funds is the limit he can take out.
That's the little money, it must be spent on the blade.
After thinking for a while, Fan Zhe came to the public relations company and took the initiative to request the revision of the publicity plan. Finally, he finalized a method based on word-of-mouth publicity.
If you don’t spend money to find big Vs, just ask them to find a group of navy troops and post in a targeted manner to some anime lovers and novel lovers.
In this way, you can directly reach the audience and hope that it can attract certain attention in word of mouth with high quality.
Is word-of-mouth marketing okay?
As of now, Fan Zhe has paid attention to it himself and feels that the publicity effect is quite reliable, especially the many tap water attracted by the so-called outflow segments, which makes him quite satisfied.
"Everyone is so humble..." Fan Zhe kept muttering.
At present, this is just a warm-up for publicity work. So far, I don’t have to worry about it.
Word-of-mouth marketing is difficult to become popular all of a sudden. There must be a fermentation process and the quality of the works must be passed.
He was full of confidence in this, and what he didn't worry about the most was the quality of his works.
After seeing the current reaction on the Internet, he felt that the advance publicity work was actually almost done.
Now, the project of the remake of the animation of "The Master of All Time" has not been completed, and the animation main film has still left a little tail, and the sound effects and character dubbing have not been done yet.
After all these are done, the main film will have about an hour of content, and will be published on the Internet for free for people to watch. At that time, the second phase of publicity will also begin, and it will still be based on word-of-mouth marketing, which will best cause a sensation.
In the end, the purpose that Fan Zhe hoped to achieve was to attract the attention of Lewen Group and to grab the animation production rights for the second part of "The Full-Time Master".
Even if this purpose is not achieved, as long as he promotes his newly-built name "Dimensional Entertainment", it will be considered a success. A mature, well-known and sensational work will bring immeasurable benefits to him in the future to win more projects.
In other words, he never expected this work to make money.
The calculations of the animation film have a 'dimensional' system, so Fan Zhe doesn't need to worry about it; Mi Le can also handle the remaining drawings. What he has to worry about at the beginning is post-production.
Thinking of this, he called Ke Jianliang, the sound effects engineer of his company.
With the foundation of communication before, things are easy to handle. Ke Jianliang readily agreed to help Fan Zhe with the animation sound effects.
He will be responsible for all the sound effects of this animation, such as the sound of weapons handover during battle, footsteps, door opening, etc., and even some soundtrack parts, he will help with it.
After talking about these things, at the end, Fan Zhe mentioned: "Hey, by the way, Xiao Ke, can you contact some voice actors and dubbing? I also need these in this animation."
"No problem." Ke Jianliang said, "Boss, you don't know. This industry is actually not easy to do. I have many friends and old classmates. Life is not very comfortable. If you have the opportunity to earn extra money, you will definitely be willing to come."
"Well... I need about five or six dubbing."
"No problem, leave it to me."
"How much does it cost?"
"It depends on the level and reputation." Ke Jianliang said, "If you want to find some big brands, it is not cheap. If you look for a more average person, it won't cost much money."
Fan Zhe said: "I don't have a lot of budget on hand, so I don't have to find big brands, nor do I need to be very distinctive, but I must have solid basic skills."
"Well, I'll find some time and contact a dubbing studio and it will be done soon."
"Okay, I should go to Shenghai too, and the quality must be passed."
Chapter completed!