After talking about the main business and a few more family matters, Ye Sushang said: "Sister Ai, you have to go to bed early. You have to take a flight to the capital tomorrow, so we will leave first..."

He turned to greet Lin Baiyao and was about to get up and leave.

"Wait a minute, I'll watch an ad."

The news broadcast has ended, and the weather forecast is being broadcast. After the weather forecast, there are advertisements, and then "Focus".

Since its launch in 1994, "Focus" has criticized current ills, stood out and remained popular. Although after 1998, due to various reasons, it began to gradually decline, its influence cannot be underestimated.

The pre-film advertisement was designated as time slot A by CCTV, and business competition was fierce. If Zhao Hede had not relied on the two leaders of the Provincial Cultural Office to actively work for the company and invited a certain director of radio and television to accompany him, it would have been difficult to win the high price during this time period.

After four or five commercials, the screen changed, and a pure black space appeared. A light came down from the top, revealing a photo. The child in the photo had a dark and rough face, and his eyes were eager for knowledge, which instantly impacted the screen.

The hearts of the audience in front of the curtain.

At the same time, the narration in Mr. Li Yi's professional broadcast voice sounded, as if it were the opening words of "Focus":

Let us speak with facts and how to choose the best path for our children...

Then beams of light fell from the sky, and in each beam of light there was a picture of a child, either dirty and smiling, or timidly looking forward to the future.

Next to it, a line of philosophical quotes sounded again, quick and unthinkable, filling the audience's cognition like brainwashing, fully mobilizing all emotions from the inside out:

Suffering is the eternal university, knowledge is the vigorous power.

Only knowledge can change destiny.

To learn knowledge, you must be good at thinking, thinking, and thinking again.

Science and technology are primary productive forces.

After solving the problem of understanding the importance of learning, we also need to solve the problem of how to master the correct learning methods.

…

Along with the narration, the camera first slowed down, then moved quickly, then rotated and condensed, and finally synthesized into a huge book that almost filled up half of the TV screen.

"The Revolution of Learning"!

Wow!

The picture became completely brighter. The great writer sat in a crowded study room, opened the title page of "The Revolution of Learning", looked at the camera and said sincerely: "Reading this book can change a child's life."

After the commercial ended, the opening music and animation of "Focus" appeared, which even gave many people the illusion that this was not an advertisement for a book, but "Focus" telling everyone:

Reading this book can change a child's life.

I have to say that Cao Bei is really talented.

This advertisement is very complete, and the photos selected are all well-known works published by photography magazines that have photographed poor children and western mountainous areas over the years.

The photo licensing fee is very low, which is negligible compared to the cost of advertising shooting. In addition, piracy is common these days, and not many people are copyright aware, so when Ye Xi called, the copyright owners were particularly touched, and most of them were willing to license it for free.

, the price charged should also be extremely low.

The function of advertising is to spread the word widely.

He chose children as the entry point and condensed it into the huge book form of "The Revolution of Learning", so that he could exert the communication effect of "Hypodermic Injection Theory" and drive the style and name of this book into the minds of the audience.

The reason why we choose the current advertising time of the "Focus" column is because most of the audiences who watch this column have basic cultural literacy and social and family status.

Their thinking is not rigid, they are brave enough to try new things, and they have some say in controlling family financial expenditures.

Only by "subcutaneous injection" of these people can we break through the limitations of the "gatekeeper theory" in communication science, form a mass communication channel, and achieve the purpose of widespread advertising.

Choosing a great writer as a spokesperson is a practical demonstration of the "opinion leader theory".

Therefore, behind every successful advertisement is the perfect combination and practical application of communication theory!

Ai Yuhua was a little shocked and said: "Someone actually advertised the book? Or was it an advertisement from CCTV? Is this person..."

As a teacher, it was inconvenient for her to say bad words in front of her students. But both of them could hear the underlying meaning of her words, which clearly meant that this person was sick!

Ye Sushang pointed his eyes at Lin Baiyao: Is this the book you and Zhao Hede jointly promoted?

Lin Baiyao smiled and nodded.

He was very satisfied with the effect of the advertisement. Looking at Ai Yuhua's performance, he knew that she represented the first reaction of some people. Regardless of whether the reaction was good or bad, at least she remembered one factor:

This is the first time in the history of domestic television that someone has advertised a book!

With this impression, the following promotions will continue to attract her to see "The Revolution of Learning" on the shelf when she passes by a bookstore or newsstand, and then she will be curious to buy it and take a look.

The purpose of selling a book is to sell the book. As long as she buys the book, it doesn’t really matter why she bought it!

After leaving the family home, Lin Baiyao called Yu Wenyi and learned that the dinner was not over yet, so he took the reluctant Ye Sushang to the food stall.

When I went to the dining area, I saw, my dear, where is the small game of more than a dozen people? It has become a party for various departments.

Four tables were set up in the room, with a total of thirty-two people, more girls than boys, eating and drinking, and the atmosphere was lively.

In addition to Lu Qingwu, there is also Lin Baiyao's old friend Ma Yun. I don't know if she was attracted by Lu Qingwu or if she took the initiative to show her love.

The appearance of Lin Baiyao and Ye Sushang pushed the atmosphere of the dinner to a climax.

One is a popular king, and the other is a gossipy heroine. They are surrounded by people wherever they go. Several sophomore and junior girls gathered around and asked: "Lin Baiyao, have you and Ye Su Shang broken up?"

In other words, these girls are so cute, but if it were a stinky man, they wouldn't be able to slap one of them away?

Lin Baiyao showed a standard smile with eight teeth and said: "We are very good friends now..."

"Does that mean you're single?"

The pretty girl in the front must have a little bit of a bitch. She put her hands behind her back and pointed her toes, showing off the exquisite curves of her body, and said: "Do you think it's possible for me to..."

Before Lin Baiyao could answer, Ye Sushang smiled sweetly and said, "Senior sister, do you usually wear Li-Ning?"

The pretty girl was stunned and said: "Li Ning? I don't wear them. I only wear Adidas sportswear..."

Lin Baiyao sighed silently.

This girl is beautiful, but it's a pity that she trades her IQ for her beauty.

There are still only a few interesting souls with both beauty and intelligence.

Ye Sushang won easily.

The two of them got rid of the crowd of girls and sat down at Yu Wenyi's table. The beautiful girl was still holding her hair and thinking:

What happened to Li Ning?

With Yu Wenyi's generosity and domineering attitude, Lin Baiyao's witty words, and beauties like Ye Sushang and Lu Qingwu as companions, this meal became a meal of unity and friendship, and the first session of the Love Association was successfully elected.

leadership group.

Yu Wenyi serves as the president, and Yu Bangyan from Dormitory 503 of the School of Economics, Cao Jianping from the School of Finance, Shen Yong from the School of Journalism and Communication, and Lu Qingwu from the Law School serve as vice presidents.

Lu Qingwu's vice-presidentship was her initiative.

This is not a fight for power.

Because clubs like the Love Association, unlike other clubs in the school, are only responsible for the operation of stray dog ​​homes.

Whoever has the bigger title will do more!

Responsibility and dedication are far greater than power and benefits!

Therefore, the elected leaders are all true dog lovers and are willing to do their best for stray dogs.

However, Yu Wenyi may be an exception.

His feelings towards animals are somewhere between those of Lu Qingwu and Ye Sushang, neither that much love nor that much disgust, representing the most common public psychology.

The president is more of an honorary person and plays a role in unifying everyone, organizing and coordinating, and transmitting information.

This is also the first club leader of a school-wide nature that Yu Wenyi has served as, and he needs to be the first to open the door.

Therefore, Lin Baiyao specially recruited Yu Bangyan to be his helper to prevent the plot from going out of control due to some strange brain circuits.

As for himself, he declined the position of vice president because he really didn't have time, so he only became the so-called external relations minister.

The external relations minister of other societies is responsible for planning activities, contacting brother societies, raising funds and looking for cooperation opportunities.

The Love Association is much easier. You can't compete with the stray dogs of Suhuai University to see who can catch mice, right?

Lin Baiyao's external relations director only communicated with the school. In order to increase his persuasiveness in taking up this position, he blatantly transferred Ai Yuhua's remarks in support of the Love Association tonight to Deputy Director Luo.

He said that Deputy Director Luo and Secretary Ai had communicated and the school youth league committee would strongly support the Love Association and provide enough help in all aspects to strive to build a home for stray dogs in the shortest possible time so that the dogs can live a warm life. winter.

Applause rang out, everyone raised their glasses,

For pure love!

When the meal was over and the crowd dispersed, Ma Yun said hello to Lin Baiyao and pulled Lu Qingwu away. Just as he was about to leave, Ye Sushang blocked his way and said with a smile: "Sister Lu, I went back and thought about it, what you said makes sense. , since the little animals are so cute, then I will also contribute to the charity association. If I don’t understand anything in the future, I will come and ask you. However, please don’t deliberately hide your tricks and leave me a trick..."

Lu Qingwu smiled and said, "When is your birthday?"

Ye Sushang looked alert, casually made up a number, and said: "August 7, 1980..."

"Oh, then I'm not older than you, so just call me Qingwu."

Ye Sushang chuckled and said, "I'm kidding you, Sister Lu. Actually, it's December 7th."

Lu Qingwu smiled brightly and said: "You should first ask me when my birthday is... mine is December 20th. Since I have joined the association and everyone is working hard for the same goal, I can naturally teach you what I know. Sister Su Shang.”

After finishing speaking, he nodded to Lin Baiyao and Yu Wenyi, and then pulled the confused Ma Yun away.

Yesu Shang almost exploded.

Lin Baiyao turned his head and dug his toes into the ground, barely daring to look at Ye Sushang's expression, fearing that she would really explode.

But it didn't matter if he turned his head. He happened to see Yu Wenyi seeming to open his mouth to speak. Lin Baiyao was so frightened that he hurriedly covered his mouth and dragged him to the yard outside.

"Brother, do you know what is more terrifying than the three wars?"

"What?" Yu Wenyi was confused.

"It's a war between women!"
Chapter completed!