After the mobilization meeting, Lin Bai used his unparalleled brainwashing skills to fill everyone's brains with chicken soup, describing the grand and vast career prospects.

The concentration of chicken soup may be comparable to the scene in which Mr. Ma brainwashed the Eighteen Arhats in a rental house.

He then announced the incentives upon completion of the project.

To become an excellent entrepreneur, just brainwashing is not enough.

Chicken soup fills the brain, but the stomach will still be hungry. It is necessary to give periodic material rewards to employees under the premise of long-term planning, so as not to collapse in the middle of the business.

Seeing everyone's passion being completely aroused, Lin Baiyao asked Qiu Fanzhen to stay behind and took Ye Xi, Pei Buyu, Chen Haoran and two sales staff to Xingsheng Company.

Xingsheng's office is right next to Shenghede. When the two parties entered the conference room, they were originally sitting across from each other. On the east side was the reflection of the galaxy and on the west side was Shenghede.

Zhao Hede waved his hand and said: "We are all one family, how can we act like two companies? In this way, the staff sit staggered and communicate with each other, Mr. Lin, what do you think?"

"Listen to Mr. Zhao."

Lin Baiyao smiled.

The beautiful young woman director of Sheng Hede's operations department took the initiative to stand up, sit next to Ye Xi, and said enthusiastically: "Mr. Ye, from now on we will work together and deal with each other all day long. How old am I? If you don't mind, call me."

"Sister Chai."

The name of the beautiful young woman director is Chai Muyun. Her husband used to be an ordinary fisherman, making a living fishing in lakes and rivers. Later, he injured his leg for some reason and could not support the boat. He rented a small aquatic product stall in Yuezhou Fishery Market, and the business was average.

, just making ends meet.

His marriage to Chai Muyun is quite interesting. Chai Muyun is a standard city kid. Both parents have serious jobs. They went to college step by step. During the summer after graduation, they went to the lake with their classmates to play, but accidentally fell into the water and almost drowned.

, it was her husband who tried his best to save her.

Whether it was out of repayment or love, Chai Muyun married her husband without hesitation, regardless of her family's objections. She also had a falling out with her family and has not had much contact with her to this day.

With Chai Muyun's beauty and her lame, useless husband in the eyes of outsiders, she has met all kinds of people with ulterior motives over the years, including rich, powerful, low-income people, and even...

neighbors, relatives and

But what these scumbags who are accustomed to playing with women didn't expect was that, regardless of coercion or inducement, the beautiful young women who thought they were easy to get used to dealt with it in a very tactful way. Sometimes they were pushed to the point where they even resorted to using

The knife cuts the neck, the fish dies and the net breaks the net...

Zhao Hede rescued Chai Muyun on an extremely accidental occasion, took her under his banner, worked from the grassroots level, and became the director of the operations department based on his personal ability.

The most important thing is that under the protection of Zhao Hede, Chai Muyun lived a comfortable life for a few years and no longer had to be as worried as before.

Of course, with her family situation, there will always be rumors no matter where she is. There is a rumor within Sheng Hede that she is Zhao Hede's lover and she worked hard to become the director.

Chai Muyun had heard of these rumors, but she laughed them off.

Zhao Hede had always been just a superior to a subordinate to her. Because of this, it was even more worthy of her to repay him with his life.

"Sister Chai, please give me more advice in the future..."

Ye Xi's skill was developed in Guangxing Street. That is how he can really talk to people and talk to ghosts. On the surface, he can get along with anyone in a harmonious and joyful way.

Zhao Hede selected Chai Muyun's general and asked her to represent Sheng Hede as the CEO of Xingsheng Culture. Firstly, her ability and loyalty were undoubted. Secondly, because of the last quarrel, the vice president, marketing director and Lin Baiyao were unhappy.

.

In order to avoid constraints in cooperation, Chai Muyun replaced the marketing director who had a high reputation, became the dark horse to break out of Sheng Hede, and began to take charge of one side.

"Mr. Lin, you have chosen two women to be the vanguard to fight this tough battle to the death. What do you think of the chances of winning?"

"Women don't give way to men. I asked an expert to calculate it. It's the fire and thunder eating hexagram that shakes the lower part and separates the upper part. This is a superior hexagram..."

"Oh?" Zhao Hede became interested and said, "How do you pay attention to it?"

"Li is the yin hexagram, Zhen is the yang hexagram, yin and yang are in harmony, hardness and softness are in harmony, and everything is broken when encountering obstacles, and everything goes smoothly. There are you and me behind you, and there are women in the charge. Isn't it the combination of hardness and softness, the harmony of yin and yang?"

"Hahaha!"

Zhao Hede smiled happily and said: "Good sign, good sign!"

Then Ye Xi explained the marketing plan:

"First, set a goal: 10 million copies sold..."

Everyone knows this. Although it is still a bit shocking to hear it again, after all, we have some resistance.

"Second, stick closely to one idea: rejuvenate the country through learning and rejuvenate the country through science and technology."

"Third, formulate a slogan: For the future of children and the progress of the nation, we will invest 100 million across the country and set off a revolution in learning..."

The progress of the nation comes from the growth of the next generation, and the future of the next generation can only be realized through learning.

Therefore, the revolution of learning is not only relevant, but also uses a hundred million words, full of hormone-stimulating incitement.

Chai Muyun's eyes lit up.

The temperature in the large conference room also began to heat up.

"Fourth, clarify a positioning; for all people, covering all low-, middle- and high-income families, and all students in universities, middle schools and primary schools..."

"Then, and most importantly, what can sales of 10 million copies bring to the company..."

"Sales revenue of nearly 400 million..."

"The value of intangible assets, mainly corporate brands, has a growth rate of 5-10 times..."

"Expand more business scope with brand image and national popularity, and achieve the ultimate goal of entertainment listing..."

"To this end, we have formulated 23 issuance methods, detailed into 176 implementation details..."

"1. A variety of media forms are combined into a new advertising method. For example, TV advertisements are expected to be placed before the central prime-time "Focus" column. For example, newspaper advertisements are placed in daily and evening newspapers in major cities with text, pictures,

Various forms of advertising such as records and interviews, such as online advertising, preparing to build a special website for "The Revolution of Learning", such as hotline advertising, and opening a "Revolution of Learning" telephone paging consultation hotline..."

"The second is to invite experts to hold symposiums, invite the media to hold special reports, invite celebrities from all walks of life to stand up, and when necessary, invite the original author to visit China and accept an exclusive interview with CCTV's "Reading Time" to create another wave of popularity..."

"The third is to cooperate with the Ministry of Education, the Ministry of Science and Technology, the General Administration of Press and Publication, the Youth Research Center and other provincial ministries and commissions to hold a seminar on "The Revolution of Learning" to severely crack down on piracy..."

"4 is..."

Goals, positioning, long-term planning, foreseeable returns, growth of tangible and intangible assets, and specific implementation methods are all listed one by one. The impact is like thunder in a small room, making everyone dizzy.

Such a detailed, complete, clear-cut, and incomparable promotion plan can serve as a textbook for all marketing companies.

It took Ye Xi almost two hours to finish explaining this thick promotion plan, and she only drank water once in the middle. But by the time it was over, she didn't look tired at all, but was even more energetic and high-spirited.

.

The warm applause that had never been seen before surged back and forth like a stormy wave lapping the shore. Even several middle-level cadres of Shenghede Company stood up and applauded Ye Xi with such force that even their hands turned red without feeling any pain.

The excitement of being involved, the excitement of witnessing a miracle, made them seem to be back to the tireless and fearless days of entrepreneurship.

Zhao Hede exclaimed: "Mr. Lin, I gave you twenty days at first. I thought it was a bit hasty. I didn't expect that your company could come up with such a plan in just a few days... To be honest, I really

I can’t believe it, if it weren’t for the fact that you were the one I invited from Dongjiang to help you, I would have been able to prepare for you at least half a year in advance..."

If such a plan were to be developed from scratch, Zhao Hede is a knowledgeable expert. It would indeed take half a year to research, modify, and adjust. However, as the most important popular book in the late 1990s, the marketing case of "The Revolution of Learning"

When I was in my junior year, I entered the class of the University of Finance and Economics. There was a very good marketing professor who spent three lectures explaining all the mysteries to the students in an all-round way, and based this topic on

Got homework...

Thank you for all the late nights you stayed up to complete your homework!

Lin Baiyao smiled modestly and said: "It all depends on having a few useful people under my command... However, the plan will not be perfect. I would also like to ask Mr. Zhao and Director Chai to provide more opinions."

"I have no opinion!"

Zhao Hede worked vigorously and resolutely, which suited Lin Baiyao's taste. He said: "How can there be a perfect plan in the world? Do you know how to do this? Sometimes you grind your ass off and polish your ass for dozens of drafts. Finally, you find that the first draft is the most damning thing."

It’s suitable. I never do stupid things like picking up sesame seeds and throwing away watermelons. I only believe in the first feeling. If I think it’s good, that’s it!”

Lin Baiyao looked at Chai Muyun and said, "Mr. Zhao is trying to save face for me. Director Chai must not hesitate to give you advice..."

Chai Muyun pursed his lips and smiled, and said: "I don't dare to give you any advice. I just have a little question. If you want to advertise on CCTV, the protagonist invited to shoot the advertisement must have a very high reputation. I wonder if Mr. Lin has any candidates?

"

"have!"

Lin Baiyao said the name of the great writer calmly.

"ah?"

Zhao Hede is engaged in the cultural industry, so he is naturally familiar with this great writer, but he also knows his temper quite well. Hearing this, he smiled bitterly and said: "Mr. Lin, I still have a way to move around those units in the capital ministries. It's just to pay for them."

By cooperating, they gain fame, fortune and political achievements, so it is not difficult to convince them. But this great writer is different. He is aloof and aloof, and does not give face to anyone. He is someone we cannot afford to hire no matter how much money we spend..."

"Yeah?"

Lin Bai Yaoyun said calmly: "Let's see. I'll ask Ye Xi to go to Beijing in a few days. I still have some connections there. It shouldn't be a big problem to convince a big writer to shoot an advertisement."

There are also connections in the capital, but the relationship is still so strong?

Zhao Hede hesitated for a while and asked in an untrusting tone: "Mr. Lin, the CCTV advertisements are broadcast as soon as the door opens and cannot be dumb. Are you really sure that a great writer will condescend to you?"

"As Mr. Zhao said, this promotion is a fight to the death. There are no jokes on the battlefield."

"good!"

Zhao Hede had always felt that Lin Bai's medicine was unpredictable, and now he looked at him with admiration, saying: "The remuneration is less than two million, Mr. Lin can make the decision himself, he can agree and sign the contract on the spot."

two millions?

The endorsement fees of domestic A-list celebrities are no more than this.

Lin Baiyao did not intend to give the money to the great writer, he planned to have sex for free.

Then, cut off the two million.

He needs money.

Therefore, I can only feel sorry for Zhao Hede first, and after the storm is over, he will find an opportunity to return the two million.
Chapter completed!