: Live up to Tathagata and live up to Qing

"Brother Mingli, Sister Xiaoyu."

Walking into Tengshu Bar, Xu Renshan felt that the room was well heated, took off his outer coat, walked to a booth, smiled and greeted Shangguan Mingli who was sitting there.

The bar business was good today, with 80% of the seats occupied in the afternoon.

Shangguan Mingli and Zong Xiaoyu were sitting on the same side. Xu Renshan also saw Shangguan Mingxin, Shangguan Mingyi and several young people of similar ages drinking and chatting there, but he did not see Wang Pan, who they had been to the bar with last time.

"Xiaoshan, sit down. Sister, you can do whatever you want."

Smiling, he asked Xu Renshan to sit down. Shangguan Mingli was not polite to his elder sister, nor did he hide his relationship with his confidante in front of her.

"As a cadre, you show up in a bar. Aren't you afraid of negative consequences?"

After looking at the charming Zong Xiaoyu next to her brother, Shangguan Mingyan did not mention the upcoming engagement ceremony between her brother and the eldest lady of the Yu family, but instead talked about the other party's identity.

Years ago, Shangguan Mingli advanced to another level and became the youngest rising star among his peers.

With his current age and qualifications, if he were to be released outside, he would probably be the youngest number one in the county seat, or a prefecture-level city committee member.

"It's Chinese New Year, I'm still on vacation, what can anyone say?"

As if unaware of the strange look in his sister's eyes, Shangguan Mingli replied calmly.

The marriage arranged by the family was one thing, but the confidante he liked was another matter. He didn't hide it from his brothers and sisters at home, he just didn't confess it to his elders.

Of course, as a responsible man, when Shangguan Mingli first got together with Zong Xiaoyu, he made it clear that given his family background and future, it was unlikely that the two of them would get married.

If he wants to go further, his marriage will never be decided by himself. However, Shangguan Mingli still has a good impression of the well-educated and sensible eldest daughter of the Yu family, so it cannot be regarded as an arranged marriage.

"Sister Xiaoyu, how's the bar's recent business?"

Listening to the sharp words of the Shangguan siblings, Xu Renshan pretended not to know and asked the hostess of the bar.

Today, Zong Xiaoyu is wearing a light blue lace dress. Her figure is much more prominent than that of ordinary girls. She has an elegant demeanor, maybe because she runs a bar. She is calm and a little charming, but she looks like Shangguan who has a good figure.

Sister, we complement each other.

"Thanks to Brother Xu, our bar has been doing very well since it appeared several times in the TV series "The Star". During holidays, we have to reserve seats one day in advance."

Zong Xiaoyu, who was a little nervous when facing Sister Shangguan, felt relieved when he heard the handsome young man talking about other topics, and a smile appeared on his face.

Previously, the business of Tengshu Bar was somewhat deserted. Apart from maintaining normal bar operating expenses, there was no surplus at all.

In November last year, the hit drama "Stars" filmed several scenes here. After it was aired, many fans immediately came to visit and check in.

Taking this opportunity, Zong Xiaoyu also spent a lot of money to hire someone for marketing, which gave the bar many loyal fans.

In just over two months, her bank account has a balance of nearly 3 million yuan. No wonder the price of product placement in "Stars" is said to be astronomical, but there are still countless big companies rushing to send money.

For a woman, both men and money can provide a sense of security. Zong Xiaoyu now has both and no longer desires more.

"That's good, otherwise Brother Mingli will have to blame me."

After getting the other party's recovery, Xu Renshan laughed and joked.

If the business of the other party's bar is good, then the company will create new variety shows "Produce 99" and "Singer" in the future, and there will be no need to come here specifically to shoot scenes.

Originally, when the other party asked for help last time, he had suggested that a variety show film some scenes in the bar, but the landlady didn't think much of it. Instead, she was more concerned about the placement of scenes in the TV series.

Obviously, the influence of "The Star" is still very impressive, and Xu Renshan has fulfilled the other party's request.

Furthermore, Shangguan Mingli is getting engaged to the eldest daughter of the Yu family. As someone who is outside the direct line of the Shangguan family, there is no need for him to get too close to the clan boss.

Going too far is not enough. If the eldest lady of the Yu family finds out, it will cause some unnecessary trouble.

"Renshan, I heard that your TV series made a lot of money from product placement?"

Raising his eyebrows, Shangguan Mingli asked slightly curiously.

He doesn't pay much attention to the entertainment industry, but he often hears Zong Xiaoyu mention it. He has also watched a few episodes of TV series with him, and he probably knows something about that TV series.

"It's not as exaggerated as the outside world reports. The company was very cautious in reviewing the product placement in the TV series. Except for some big-name jewelry and cars that did not affect the look and feel, many manufacturers' applications were rejected."

Knowing which drama the other party was asking about, Xu Inshan smiled and explained, but did not give a specific answer about the advertising fee.

"Stars" was originally produced to promote Ziwei tea and Hanzhibao owned by Yuming Group, and it was not prepared to accept miscellaneous product placement at the beginning.

It wasn't until the ratings of "Star" exploded that various manufacturers flocked to the show. Qingguo Entertainment was selective and selected several big-name manufacturers without affecting the audience's perception, such as Daifuku Jewelry, Porsche, Chanel, etc.

The advertising fee is not very high, it is only twice the production cost, and it is not comparable to the price of the second-run broadcast rights of "Stars".

However, this data is considered a company secret and will not be publicized to the outside world to avoid adverse reactions.

The drama "Star" is a good start for Qingguo Entertainment's subsequent TV series. The advertising sponsorship before the broadcast has increased significantly, which has made Qingguo Entertainment's slightly tight capital chain a lot easier.

"Advertising placement requires caution."

Nodding in agreement with the other party's approach, Shangguan Mingli turned to another matter: "By the way, Renshan, how much is the advertising sponsorship for the variety show you mentioned last time? Although Tengshu Bar is Xiaoyu's property, this advertisement

The sponsorship fee still needs to be calculated clearly.”

As the confidante he cares most about at present, Shangguan Mingli is very concerned about Zong Xiaoyu's affairs.

Unlike Zong Xiaoyu, who is satisfied with the excitement in front of him, Shangguan Mingli knows very well that the popularity of Tengshu Bar will gradually fade after the broadcast of "Stars" ends.

Moreover, the variety show "Running Man" produced by Qingguo Entertainment has repeatedly broken new highs in ratings. He also talked about this show with his colleagues in his spare time.

In terms of variety show production, Qingguo Entertainment is also very strong.

When Xu Renshan promised to shoot a few scenes at Tengshu Bar in the new variety show, it was definitely a good thing that he could only hope for, not to mention that the relationship between the two does not require too much politeness.

Take this opportunity to appear in a variety show with a wider audience. In addition to increasing the popularity, you can use sufficient funds to create the characteristics of the bar so that it will not be lost among many bars after the popularity of the TV series dissipates.

Shangguan Mingli, who has enjoyed a smooth political career, naturally sees things from a different perspective than Zong Xiaoyu, who is confined to one place.

He is serious about what he does, and he also has a beginning and an end as a person.

To live up to the Tathagata and live up to your ministers is what Shangguan Mingli pursues.

"Brother Mingli is joking. Talking about money hurts feelings."

Unexpectedly, he glanced at the scheming second brother Shangguan. Xu Renshan naturally would not accept sponsorship fees from him, and then talked about the original plan: "Our company has a new variety show related to the talent show. I can bring it to Beijing."

The regional talent show will be held at Tengshu Bar. By then, we will have to occupy a lot of time in the bar. Sister Xiaoyu just doesn’t need to charge us venue fees, which can be considered as offsetting the advertising costs."

The idea of ​​'cheating' that just occurred to him before was definitely not acceptable. The promise he made back then must be fulfilled.

As for the venue fee, it was of course his excuse.

If Qingguo Entertainment is willing to spend a lot of money to create a variety show, there are many shopping malls willing to sponsor the venue for free, and even charge a sponsorship fee.

What's more, the draft time is usually during the day, which has no impact on the bar's business.

"Xiaoshan, what's your talent show like? In recent years, domestic talent shows have not been very good."

After taking a sip of juice, Shangguan Mingyan asked with interest.

"We are going to gather 99 young female trainees and select 9 girls through various forms to create the first-class idol group in China."

After briefly talking about the plan for the new variety show, Xu Renshan specifically added: "99 trainees will be selected from all over the country, but the preliminary selection will not be broadcast on the TV station, which is to gain popularity."

As for the location shooting of "Singer", Xu Renshan felt that there was no need to labor and mobilize people, so he didn't talk about it for the time being.

After all, he still had to maintain a certain degree of control over Shangguan Mingli's confidante.

"After the preliminary round of your variety show, there should be a regional promotion competition. Can you put the location of the regional promotion competition at Tengshu Bar?"

Putting down the juice glass in his hand, Shangguan Mingli made a slightly 'unreasonable' request, and then added: "If you have any requirements for sound and stage, Tengshu Bar can pay for the renovation."

"The stage renovation may cost one or two million. The regional promotion competition will at most be broadcast on a local station in the capital, and the effect may not be that good."

Unexpectedly, the second brother Shangguan was so shrewd. Xu Renshan pointed out the pros and cons.

The focus of the program "Produce 99" is that after the first round of tasks begins, it will be broadcast on TV stations and online. The previous primaries and promotions are not important. At most, it is to increase the popularity and visibility of local stations in various regions.

Whether the stage is unique or not, or what the ratings of local stations are, are actually not very important.

"It's okay, it just so happens that the bar can be upgraded using this opportunity."

In this regard, Shangguan Mingli, who knew the gains and losses, did not care about the expense.

What's wrong with the local station's broadcast? Tengshu Bar only caters to residents in the Beijing area. How could it be that fans from other provinces would fly in to drink and listen to music?

"If Sister Xiaoyu is willing, I will have someone come over to negotiate."

Faced with Shangguan's second brother's 'persistence', Xu Renshan naturally would not refute the other's face.

"Thank you, little brother Xu."

Seeing that the other party agreed, Zong Xiaoyu, who was Lanyan's confidante, thanked the other party.

What made her happy was not only the bright future of the bar, but also Shangguan Mingli's thoughts, which diluted some of the sentimentality deep in her heart.

"You're welcome."

After raising his glass, Xu Renshan smiled and changed the subject: "It's Chinese New Year, would you like Brother Mingli to come up and sing a song?"

"I won't show off my shame. Let's go up to Renshan and give it a try?"

Shaking his head, Shangguan Mingli didn't want to be so high-profile.

During the Spring Festival on the eve of the engagement, he came out to accompany his confidante so openly and openly, which was considered as expressing his feelings to the maximum extent.
To be continued...