Chapter 72: The whirlwind of love, opening up the whole territory
At first, the establishment of two major papermaking groups in the Central Plains and East China Sea made Japanese papermaking companies nervous for a while. The papermaking company, the predecessor of the Northern Papermaking Group, emerged from a new force. With one's own strength and two major papermaking groups in the Beijing-Tianjin market, they were killed in the blood (three companies were exhausted, but squeezed out a large number of small civilian paper brands). Japanese papermaking companies were gloating. Unexpectedly, before they could fight to the death, the three parties suddenly stopped, and they were very tacitly aware of no longer launching offensives but attacking back to back.
Japan was most influenced by Britain in modern times. It was both offshore countries and was very yearning for the policy of balance of power on the mainland. Britain has always provoked trouble on the European continent, and thus got along with both sides. Napoleon was strong and Germany killed France, and Hitler was strong and France killed Germany. In Japanese politics and economic circles, the most ideal state of China should be split into seven or eight parts, thus giving Japan the opportunity to get along with both sides, mediate in the center, and then enter the Central Plains.
So what Japan likes to watch most is the internal struggle of Chinese companies, and its most fear is the unity and unity of Chinese companies.
At the critical moment when the three major papermaking groups in China reached a tacit understanding and launched a rapid attack, in October 1999, the newly appointed Japanese Minister of Trade and Industry Takaji Fukatani visited China and led cadres of the Life Industry Bureau to visit the Development and Reform Commission and the Ministry of Industry. During the visit, they not only asked about the relevant issues of Japanese papermaking companies entering the Chinese market, but also shamelessly connected them with the China's WTO negotiations, threatening that China must open the civil paper market, otherwise the WTO negotiations will not be guaranteed to be smooth, etc.
Director Zeng, who has already gained a deep understanding of the strength of China's three major papermaking groups, especially the ambition of Northern Papermaking Group, answered calmly: China, like Japan, is a market economy country. We will gradually open up the domestic civil paper market and eventually become a free circulation market like Japan. Papermaking companies, including Japanese companies, are welcome to invest in China.
Before returning to China, Takashi Fukatani went to the civil paper market for a while before returning to Japan, but his face turned dark until he returned to Japan. With the same weight and thickness, the price of Chinese civil paper is only one-third of that of similar products in Japan!
What's the difference between opening up or not? It can't beat Chinese companies!
But it would be fine if it could not defeat Chinese companies. What worried Fukatani Takashi the most was that Director Zeng said: China is a market economy country like Japan, and China will open its market and eventually become a free circulation market like Japan. This means that while Japan requires China to open its market, China is also asking Japan to open its market. If Japan breaks the contract and blocks Chinese civil paper from entering Japan, then it will make concessions to China in the negotiations to join the WTO. If Japan does not want to make concessions in other fields, then the Japanese market will face the fierce impact of a large amount of ordinary Chinese civil paper.
At that time, Eizo Koburi, the Prime Minister of Japan, specifically listened to the report of Takaji Fukatani. Faced with Chinese companies with huge professional and cheap labor, Japanese companies have obvious disadvantages in the low-end labor-intensive industry of civil paper. No matter how big the enterprises such as Prince Papermaking and Dawang Papermaking are, the profit margin in the civil paper field is much smaller than that in China.
Moreover, Japanese papermaking companies have entered the Chinese market to invest in and build factories, and the opportunity to take advantage of China's cheap labor has been lost. The investment and production of civil paper is very fast, and it only takes one month to install the equipment until the finished product is produced. When the three major papermaking groups in China have begun to guide the country and build branch production bases, no matter how fast Japanese companies move, they need to go through negotiations between the two countries and the local investment governments and other processes before they can invest in and build factories. At the fastest, it will be about half a year later than Chinese companies. Moreover, no matter which region in China or which city, the products of Japanese civil paper companies will be launched, and they will face a fierce price war. Especially when there is an invisible cooperative relationship between China's three major papermaking groups, any Japanese papermaking company wants to develop in China, it must face the joint attacks of the above three. This is a life-and-death ending!
Prime Minister Hoi Yuen was very worried and in a dilemma. In the end, because he had to coordinate many complex issues in China's WTO negotiations, he had to temporarily follow the current policies and observe and say that China has promised to open up the civil paper market, so of course Japan cannot turn around to close the domestic market.
In March 2000, when Northern Paper Group made careful preparations, the first ship carrying Chinese civil toilet paper docked at the Port of Tokyo!
This logo is "Ai" civil toilet paper. Not only does the color of the cute and cute light pink, but it also adds natural plant herbs, and it also has complex cherry blossom patterns printed, especially the price is only half of that of similar products in Japan! Japanese people initially thought it was discounted toilet paper, so in major supermarkets in Tokyo, Ai's toilet paper was sold out within two days! After the Northern Paper Group successfully started, subsequent civil paper transport ships continued to form lines on the East China Sea, landing in major ports in Japan one after another, setting off a craze for "Ai's" civil paper throughout March. This whirlwind of "Ai's" civil paper quickly spread to the whole country through ministop, 7-11, Family, and Rosen and other convenience stores scattered all over the island!
The products of the three major Japanese papermaking companies have no advantage, and the entire Japanese papermaking industry has no power to fight back. Wherever the love whirlwind goes, it will be occupied. The economic data of the three major Japanese papermaking companies shrank in despair.
The three major companies that want to jump off the building have to put pressure on the Japanese government through various channels every day.
Japanese Minister of Trade and Industry Fukatani Takaji, who made a mistake in decision-making, was forced to bear all responsibilities. One month after the whirlwind of love, he submitted his resignation to the Prime Minister on April 1. The next day, Prime Minister Eiko Koiba, who also participated in the decision, suddenly suffered a cerebral hemorrhage and entered Tokyo Shuntian Hospital for treatment.
The chief secretary of the Prime Minister, Aoki Katsuo, lacked prestige. Within the ruling party, opposition parties took the opportunity to launch a war for the prime minister, and the Japanese government was in chaos. The three major Japanese papermaking companies were in a hurry to get into the house but had no choice. The Japanese government's decision-making level was suspended throughout April.
Taking advantage of this month, Northern Paper Group adjusted its production capacity in an environment where everything goes well, compressed the supply of other markets and fully occupied the Japanese market, and even secretly mobilized part of the productivity of Zhongyuan Paper Group and Donghai Paper Group. By the time April passed, Northern Paper Group had already opened up the entire territory of Japan!
Although some of the product brands of the three major Japanese papermaking companies are still loyal, Chinese civil paper, which has the same quality, better image and price, has almost firmly established itself. It is only a matter of time before defeating the civil paper of Japanese papermaking companies.
By May, the chaos at the Japanese government's decision-making level was finally temporarily stable. When they were about to re-operate, the civilian department of Japanese papermaking enterprises was already crying and had to use their last efforts to force the top Japanese leaders to negotiate with China, exchange relevant terms of the WTO Agreement, and drive Chinese civilian paper out of the Japanese market!
Even if he is hospitalized, the Japanese Prime Minister frequently receives officials from the Ministry of Commerce, Industry and Industry and representatives of Japanese papermaking companies. However, this involves very complex negotiations with China on the WTO and diverse negotiations including steel, chemicals, complete sets of equipment, etc., which cannot be solved in a simple sentence.
Just when the three major Japanese papermaking companies were on the verge of furiousness, at 6 pm on May 14, 1999, the official residence of the Japanese Prime Minister in Nagata-cho, Chiyoda-ku, Tokyo issued a notice to the world: "Prime Minister Kobaya died in the ward at 4:7 pm!"
Chapter completed!