Crazy.

Xu Rui is crazy.

Under Hardcore Technology, Yin Zhensi of Dragoon Studio, first reaction was this when he saw news about the steam platform's summer special offer.

In the past, game discounts were rare, and even if there were at most, they would mean 10% off.

But Xu Rui actually paid 20% off at least???

Looking at the games that were originally eighty-eight or one hundred and eight, and now only twenty-eight or fifty-eight, Yin Zhensi was shocking.

And bought a lot of copies at the same time.

He was shaking while buying.

These are all games carefully polished by hundreds of people over several years. They were originally sold for two or three hundred, but now they can be bought in less than one hundred!

What does Xu Rui treat the game as!

"This is really disrupting the market!"

Yin Zhensi sighed in the office, looking at the news about the Steam Platform's summer special offer.

Not only did the news broadcast this incident, but it even recommended several games with good cost performance, which promoted the platform in disguise.

According to statistics from third-party websites, on the first day of summer special offer alone, the number of new registered users on the Steam Platform exceeded one million, and the platform sales exceeded 600 million in a single day.

According to the commission strategy of the steam platform, the income on that day exceeded 100 million.

This is simply incredible.

The steam platform makes money by lying down.

"Xu Rui is so discounted, how can players view other works in the future?"

Yin Zhensi’s worries are not unreasonable.

In game forums such as a9, posts that compare game quality based on price have begun to appear. Masterpieces with more than fifty are at this level, and masterpieces with more than three hundred are at another level. Why do I buy more than three hundred?

Although this idea is not reasonable, it cannot resist the profits of people. Of course, the two games with similar quality should choose the cheapest one.

The worst thing is the work from Silver Studio, a subsidiary of Hardcore Software, which was released on the same day as the Summer Special Offer.

This game is called "Jiufang Yingjie". It is a pixel-style RPG game. It uses the latest game engine developed by the hardware software, and has achieved the texture of relying on 2D to express the 3D. The music is also quite good.

The most distinctive thing about the game is that there are nine protagonists. Players can choose any one of them at the beginning. After developing the story, they will meet other protagonists and come into contact with their stories. The last nine people will guide the final boss together.

From all aspects, the game is very distinctive, but the problem is the pricing of "Nine-Faced Heroes".

On the day of the summer special offer, "Nine-Faced Heroes" was released for 450.

The related forums were furious.

[Hardcore World One]: Damn it, it's really 450, this price is too expensive.

[Master of the Cloud]: Although it looks a bit fragrant when you look at the game mode, the 450 feels a bit expensive.

[The veteran is not dead]: Just buy it and it’s done. The quality is definitely guaranteed by Yinbai Studio.

[Frozen Watermelon Juice]: But the next door "Martial Arts 3" is only 56 yuan, and it is still a 3D masterpiece. You can buy almost eight "Martial Arts 3" for these 450 yuan.

[Qian Shen Hualu Water]: You can't compare this way. "Marriage 3" is a discount, and it was a game from last year. How can you compare it with the game just released this year?

[Absolutely Strong]: Even at the original price, "Marriage 3" is only 280. Is it more noble to have a black box exclusive?

[Green Tomato]: Just this pixel style, it sells for 450 yuan? It’s really fifty yuan per person. Are you crazy?

In fact, the price of 450 is relatively expensive, but it is acceptable for exclusive games and the game that Silver White Studio has polished for two years. If there is no summer special offer, it will be very pleasant after complaining.

But since it happens to be the same day as the summer special offer, the pricing of this 450 is particularly eye-catching.

Pixel style cannot represent the level of game production, but for many players who don’t know the truth, pixels are similar to those independent mini-games, and are a manifestation of poverty.

So soon, "The Legend of the Nine-Faced Legend" was criticized for being so expensive.

Since the nine protagonists, just one protagonist costs 50 yuan on average, players also refer to the fifty yuan as "one side".

For example, "Marriage 3" is Yifang, and "Champion Football 11" is Sifang.

The sales of the game were naturally affected. The original "Jiufang Heroes", which was expected to be sold for 500,000 copies in the first week, actually delivered less than 200,000 copies.

It was precisely because Yin Zhensi saw this that he felt that the game company worked hard for so many years to make the so-called 3a masterpiece concept deeply rooted in people's hearts. Players are willing to pay high prices for high-quality games, but Xu Rui's discount caused the player's price judgment system to completely collapse, which will eventually lead to the collapse of the entire industry.

This issue has also attracted the attention of the senior management of hardcore software and Suo Ren Interactive Entertainment. Suo Ren Interactive Entertainment is fine, but due to the lack of direct conflict and cooperation with Hatsune Games, it has only expressed concerns for the time being.

The hardcore software was directly hit by the "Nine-Faced Heroes" incident and was very angry.

They originally wanted to use the price specifications formulated in industry conferences to warn the steam platform not to disrupt the market with low prices, but the price specifications were formulated very early. At that time, there was no such comprehensive game platform. Even those who set the rules did not think that this kind of comprehensive game platform could be successful, so it was only targeted at game manufacturers.

But the steam platform is just an agent platform, and the price of the game itself has not changed. It is only a limited time discount. If it is banned because of this, then all game manufacturers will not be able to discount it in the future. This is undoubtedly a waste of food.

More importantly, the hardware software has no allies.

The discounts for summer special offer are all digital versions. For game manufacturers, they are almost zero-cost. Selling one portion makes one portion profitable. Even if the minimum discount is 20% off, manufacturers still have a profit. This event on the Steam Platform also made manufacturers understand that discounts must be accompanied by enough publicity to produce a superposition effect. The Steam Platform itself is insensitive to shopping, which makes players suddenly realize after shopping, which infinitely stimulates consumption.

Therefore, no one supports the intention of hardware software to sanction the steam platform. Even Suo Ren Interactive Entertainment, which was also affected, was on the side of the steam platform because of the dispute with hardware software.

Another reason for this is that the hardcore software mainly promotes the free member game system. If you become a member, you can enjoy many masterpieces. Suo Ren Interactive Entertainment is still a sales system similar to the game platform. Suo Ren Interactive Entertainment can learn to discount, but you still make money by yourself, but the hardware software can no longer be discounted. The lowering of the price of other games will only make players feel that the member value of the hardcore software is reduced.

For the first time, the senior executives of the hardware software felt the pressure from the steam platform and from Hatsune Games.
Chapter completed!