Chapter 123 Special marketing methods
After dealing with the matter of the cooperative and participating in the first payment of money by the cooperative, Lin Tao did not stop, but rushed directly to the Heipanger Melon Seed Factory.
Thinking back to the expression of the cooperative member receiving money from Uncle Cai for the first time, Lin Tao drove the car, but couldn't help but smile on his face.
Although it only costs fifty yuan, it made these originally a little nervous member of the cooperative smile sincerely. This is a good start, and Lin Tao believes that it will continue.
However, what he is paying attention to at the moment is no longer the cooperative's business. After all, the cooperative's big move will be next year. Fatty Wang from the Hei Panger Melon Seed Factory has called Lin Tao repeatedly. Lin Tao calculated that it is almost time to start the plan he set up.
When he arrived at the Hei Panger Melon Seed Factory, Lin Tao saw Fatty Wang standing around at the gate, and seemed very anxious.
"Xiaolin, you're finally here!" Fatty Wang saw Lin Tao's car arrive and hurriedly came up: "It's logical that this road is not far..."
"No, there are still more than ten minutes left before the agreed time!" Lin Tao didn't know why Fatty Wang was anxious, so he turned off the engine and got off the car, looked at his watch, and asked, "What are you anxious about?"
"Why aren't you in a hurry?" said Wang Dafa, "You said you should reserve more of the modified melon seeds. I did what you said. Those old customers took back the newly processed melon seeds and said that the sales were good and they should reserve more. I was afraid that I would miss your plan, so I didn't agree. They were urging melon seeds. If you don't come, I can't stand it!"
Lin Tao smiled and said, "Then you might as well set up another production line and process more. Let me tell you, when my plan is completed, we will not be able to keep the inventory!"
"I think, but the raw materials are not enough!" Fatty Wang obviously had this plan, and he walked in with Lin Tao while complaining: "As soon as the melon seeds were transformed, I put out a batch of them, and the response was very good. The shipment volume this month was more than twice that of last month! If this continues, even if the batch of raw materials you contacted last time, our inventory will be at most until the beginning of tomorrow..."
"I'm not afraid of raw materials!" Lin Tao thought for a while and said, "I'll give you a few more addresses later. You can contact me. Some places are relatively remote, and some are in the southern province, but there should be melon seeds. But you can't run away in person. You still need to contact me for the subsequent plan!"
"Can't you do this?" Wang Dafaire complained: "You can't really be a hand-off manager? Look at my body shape, I have lost more than five kilograms in this month!"
"What about the benefits?" Lin Tao asked with a smile.
"Very good!" Wang Da Dazi smiled when he heard Lin Tao ask this. The two walked into Wang Da Da Tai's office. Wang Da Dazi brought Lin Tao a drink and said, "Although the price has increased slightly, the shipment volume has increased by nearly twice the profit compared to last month! I took the initiative to give bonuses to the employees, and each person has an average of fifty yuan! Is this okay?"
"Then there is definitely no problem!" Although Lin Tao is a major shareholder, he naturally would not object to such a thing.
"Next, you have to send someone to buy raw materials as soon as possible," Lin Tao said: "As for our dividends, I suggest that we don't take them first and invest this in the next advertising and marketing. As long as the next plan is done well, I can probably guarantee that the shipment volume in the future will reach three or four times the current one!"
"Really?" Fatty Wang's eyes widened: "What kind of advertising marketing is so exaggerated? Is it a lot of investment?"
Lin Tao sighed inwardly. The pattern of Wang Dafaizi is still the pattern of township enterprises, but it is normal to think about it. After all, even in the last life, the popularity of this black fat man's melon seeds was spread in several nearby counties, and even Dihua could not reach it.
But this life is different!
"Not big, it's less investment than TV advertising!" Lin Tao said: "Let's say a long story short, it's just the weekend, I'll set off as soon as possible, so I'll briefly tell you about your affairs..."
"Okay, you say!" Fatty Wang took a deep breath and said.
"From Suilai County as the center, follow National Highway 312, east to Dihua, west to Youcheng, on both sides of the road, especially those houses on the south side of the road, if you find someone to contact us, you can use big characters to advertise, please contact us, and you can advertise behind other people's walls and print our advertisements. The focus is on contact information and slogans, which is simple and practical!"
"What?" Wang Dafayed for a moment, "What kind of advertisement is this?"
Lin Tao smiled. I don’t know when this advertisement started in the mainland, but it has not yet emerged in Xijiang. It is currently blank. The advantage of doing such advertisements is that they invest less. After all, the walls of each company are usually handled for a few hundred yuan. The trouble is that they need to contact each company. It is trivial and time-consuming, but the fruit is very good.
"Think about it," Lin Tao guided Wang Dafai: "When the car from Dihua to the oil city or the other side, whether it is the person on the bus or the person who drives by himself, I see advertisements for our black fat man melon seeds. Even if I don't buy melon seeds often, will I be impressed in my mind? Whenever he wants to buy melon seeds in the future, will he think of our melon seeds at the first time?"
"This... is really reasonable." Fatty Wang thought about the scene and nodded.
"So, our advertisements should be as large as possible and concise as possible, so that we can see the advantages of our brand, product, and then the address and contact information. I have thought of the advertising slogan: Black Fatty Melon Seeds are delicious and don't hurt your teeth!"
"It tastes good and doesn't hurt your teeth... This is good!" Fatty Wang is also the factory director after all. After operating for many years, he turned the advertising slogan in his mind and immediately felt that it was good! He used to advertise on TV, so why didn't he expect such a word?
It’s still a strong college student!
"It is best to use the words "brushed on white" or "blue" on white" on white, so it is more eye-catching." Lin Tao added again that such brainless advertising is a bit similar to that X-platinum, and it is like brainwashing, but the effect is definitely not bad.
"Okay, I'll contact someone now!" Fatty Wang is also a straightforward person. Lin Tao only had a flat idea last time, which doubled the profits of the Gua Seed Factory. Now this more reliable advertisement, which is not very invested, is a little troublesome, but it can be predicted that the effect is definitely good, so why not implement it?
"Don't worry, use the truck in the factory for me, pull a truck of packaged melon seeds, and go to Dihua with me. I'm going to do another job!"
“What job?”
“Promotion!”
Chapter completed!