Chapter 32 An instant hit
By the end of February, Zhuang Ziqiang’s Douyin account has successfully exceeded the threshold of 10 million followers after the increase in followers these days.
During this period, Zhuang Ziqiang also began to try to activate the live broadcast function of Douyin. At first, he did not bring goods, but just chatted with fans and performed his talents, which could better consolidate the fan stickiness.
On the Douyin platform, Zhuang Ziqiang's image of the hot-tempered, incompetent and furious Shuangzi sister has gradually begun to gain popularity.
This is not surprising. After all, he is a big internet celebrity with tens of millions of fans. Many people pay attention to his every move. It is normal to have such influence.
During this period of time, business cooperation invitations have been sent to the company, but Zhuang Ziqiang has been suppressed.
Most of these invitations are advertising invitations. They are just interested in Zhuang Ziqiang's influence and number of fans, and use his account to advertise.
If it were any other anchor, he might be eager to receive such an invitation, but Zhuang Ziqiang turned a blind eye.
The reason is very simple. If he wants to carry out live broadcasts and sell goods, he must maintain his own image and must not lose big for small things.
It's easy to make a video to advertise, and then you can get one or two hundred thousand.
This money seems easy to make, but in fact it is using his personal image with millions of fans as an endorsement. If there is any problem with the product, it will have an immeasurable negative impact on him.
In fact, this is also true for live streaming.
With so many cooperating manufacturers, Zhuang Ziqiang himself cannot guarantee that every manufacturer's products are problem-free.
But first, what he has to do is to minimize this risk.
These days, in order to prepare for the delivery of goods, the company has very strict requirements for door-to-door visits to manufacturers, or door-to-door visits by manufacturers. All manufacturers must first go through a screening process.
Manufacturers established less than two years ago will not be considered!
Manufacturers with feedback on major market issues will never be considered!
Manufacturers with their own business risks will never be considered!
The three iron rules that Zhuang Ziqiang set for the company cut off a large number of potential partners from the beginning. People in the company also reacted to him, and even reacted to Mr. Wu.
However, Zhuang Ziqiang retorted forcefully.
There is no other reason. Live streaming relies on the host’s personal image.
Every product the anchor sells involves the anchor's image. Once there is a problem with the product, the anchor's image is damaged, and the losses incurred cannot be made up for in a short time.
Zhuang Ziqiang's decisiveness and dictatorship make Mr. Wu both love and hate him. He understands the truth, but who can't get angry if he doesn't earn the real money right in front of him?
Now that the company has been handed over to Zhuang Ziqiang, all the initial investment has been invested. At this time, he does not want to have a confrontation with Zhuang Ziqiang, so he can only follow Zhuang Ziqiang's wishes.
Seeing that Mr. Wu failed to calm Zhuang Ziqiang when he came forward, a small group of people in the company who still doubted Zhuang Ziqiang's authority finally recognized the situation and began to actively cooperate with Zhuang Ziqiang's work.
After more than a month of preparations, Zhuang Ziqiang’s Douyin account finally launched a live broadcast of goods in mid-March starting at 8pm that night.
Prior to this, the account had been warmed up for three days.
Starting a live broadcast with goods requires spending money to attract traffic. This is a routine operation.
In just ten minutes, the number of people in the live broadcast room reached 20,000, and the staff in the live broadcast room were a little excited.
This data is a bit too good to look at!
The fans' comments on the screen kept flooding the screen, allowing everyone to see the cohesion of the fans.
I have to say that Zhuang Ziqiang’s characters of the resentful best friend and the irascible queen were really understood by him. The screen was full of hot memes created by the series of videos "Me and My Resentful Best Friend".
There are still many people using "Dabao" and "Dabao".
Among the four people who appeared in 419, apart from Zhuang Ziqiang, the protagonist and "Sister Shuangzi", Duan Jiabao, the cute and greedy little chubby girl, is the most popular.
Zhuang Ziqiang watched the fans constantly swiping the screen, and he even felt a sense of crisis in his heart. Duan Jiabao won't replace me, right?
He then thought again, this girl has such a lovable appearance and personality, it seems a pity not to do live broadcasts to sell goods.
Moreover, she is also the last in popularity as the "Best Friend". As long as she puts in a little more effort, she will definitely become a great anchor again.
It seems that I have found another golden job for the company.
Zhuang Ziqiang began to admire his quick wit.
Duan Jiabao is now the operator of his live broadcast room and was directly recruited by Zhuang Ziqiang.
"Come! Dabao, say hello to the audience in the live broadcast room and see how enthusiastic the audience is towards you. Come on, smile!"
Forced to appear on camera, Duan Jiabao showed an ugly smile.
Little did he know that it melted the hearts of the fans in front of the camera.
"Ah, Dabao is so cute, I'm in love!"
"The cute little fat guy is forced to open his business, it's so hard for me!"
"Sister Shuangzi is completely domineering to the female CEO, and the little fat guy is being manipulated!"
Taking advantage of Duan Jiabao, Zhuang Ziqiang threw her away after he finished the live broadcast room.
Duan Jiabao looked at Zhuang Ziqiang in front of the camera and was full of resentment, "The devil will exploit me in one day, I am so pitiful!"
The live broadcast officially started, and Zhuang Ziqiang began to concentrate.
Duan Jiabao, the mascot, is no longer around, but Sister Shuangzi is still very popular now.
After about half an hour of warm-up, the number of people in the live broadcast room has climbed to 100,000.
For the first time, the company launched a live broadcast with goods, and the company devoted 100% of its energy to attract traffic and promote it as if it was free of charge. It must strive for an instant success.
In Zhuang Ziqiang's eloquent introduction, the first product in the live broadcast room was officially launched, a 5,000-unit girly style dress.
"Is it on the shelves? Is it on the shelves?" Zhuang Ziqiang kept confirming the listing status with the operation.
Duan Jiabao also gave feedback, "It's done, it's done."
As if the accelerator was turned on, once the products were put on the shelves, the atmosphere in the entire live broadcast room began to heat up.
Zhuang Ziqiang was still talking about the copy, staring at the screen intently, feeling slightly nervous.
After about a minute or so, Duan Jiabao suddenly shouted loudly: "Sold out! Sold out!"
Zhuang Ziqiang was also a little excited when he heard this, and confirmed with the operation again, "Is it really sold out?"
"Yes, Sister Shuang, we have indeed snatched them all up!"
A stone fell from Zhuang Ziqiang's heart, and the fans were quite supportive.
A smile couldn't help but bloom on his face.
Many old perverts in the live broadcast room spoke one after another.
"Ah, Sister Shuangzi's smile!"
"Mom, I'm in love again!"
"Buy it for me, let me see the goddess's smile again!"
…
Sister Shuangzi's first live broadcast with goods started smoothly. That night, the number of people online in the live broadcast room was 210,000, the number of viewers exceeded 4.59 million, and the cumulative sales reached an astonishing 31.8 million.
Chapter completed!