The price of Baojing Company is so attractive, they transformed from traditional hard marketing into brand strategy.

This requires greater investment. After all, at this time, TV advertising is still the main battlefield for daily chemicals, represented by TV series and variety shows.

The brand strategy integrates the brand into the program, and the program drives the brand, just like when a certain mobile phone is mentioned in later generations, people will remind people of a series of programs on a certain satellite TV station.

After a few days, Heifes and Piaoruan still received the so-called standard test, and Zhao Qianxun must have played a key role in the middle.

Ding Yu analyzed that Zhao Qiansun's "service ability" is valued by Baojing Company, so his resignation is just to retreat behind the scenes and his interests can only be more.

Boss Lu of the bream brand is a capable person. Ding Yu didn't expect that he could play a 50-50-5 match with Baojing Company. Baojing Company has been playing hard to match in the laundry detergent market. Unexpectedly, at this critical moment, Boss Lu took such a step and failed to make a move.

More than a year ago, Ding Yu went to Boss Lu's hometown to donate money in the wind and rain, mobilizing Boss Lu to invest in the title advertisement of "Let's Date".

Boss Lu was able to make the Snake brand famous nationwide and resist the attack of Baojing Company.

Now he takes the initiative to give it up, which is related to the increase in the price of "Let's Date".

After all, Ding Yu put the investment to the TV station itself and only received the commission for the program copyright. First, Fu Xiaoguo had no time to take care of this convenient profit, and the film and television department of the advertising company adjusted to the film and television company, so he could not leave the program here.

In other words, "Let's Date" is now almost done by people from Baijiang Station. When Wen Liming was the director, the strategy of separation of production and broadcasting was implemented very well.

As a result, the situation changed once the person was replaced.

Ding Yu was busy with various Internet projects of Wuse Yu Ding at that time, while Xia Ruchen was busy with several pillar industries. They really didn't look down on this profit.

So, the leaders of Baijiangtai were delighted to find that they had earned more than 10 million yuan in more than a year by paying the copyright fees and operating them themselves!

This has taken a new level in the national satellite TV revenue indicators and entered the top five in the country.

Baijiang Province's economy is at the middle and lower level in the country, but the Star Channel is in the top five in the country.

The new Director Liu was immediately ecstatic and increased the advertising costs of "Let's Date" in the new year.

Ding Yu called Master Liu, and Master Liu was naturally very polite. After all, the customer is God.

Baijiang has produced the first richest man in the country, and this is a potential customer. Besides, the copyright of the program "Let's Date" is still in his hands, so how can you be rude?

Ding Yu said it briefly, roughly, and the general meaning is that he wants the naming rights of "Let's Date".

Master Liu pondered for a moment and said, "Sorry, Mr. Ding. We have signed a cooperation agreement with Baojing Company for two years, so it is not easy to breach the contract."

"My suggestion is: you must abide by the advice of our company staff, continue to maintain the original flavor of "Let's Date", do not make too many changes, all link designs should be retained, and the program recording should be perfect. After all, we have the copyright, so it will still be better to maintain its value in the future." Ding Yu changed his tone and no longer mentioned the title.

Since Baojing Company is named at a high price, he will not participate and they have signed all contracts, so it makes no sense to say these.

However, he doesn't want his original show to go astray. Once the ratings are not good, the copyright of "Let's Date" in their hands will depreciate.

Master Liu agreed with a snorkeling and hung up the phone on the grounds of having a meeting.

Ding Yu shook his head. It happened that there was a show tonight, so he sat in the living room with Wu Rao to watch the latest episode, but Ding Yu was furious as soon as the show started.

Ma Xiao disappeared and changed into a female host with heavy makeup, big breasts and big butts.

Wu Rao always watches this show, picks up an orange for Ding Yu, hand it to him, and says, "Ma Xiao has disappeared in these episodes. This woman's level is OK, but she speaks too sweetly!"

Ding Yu threw the remote control on the coffee table, "They are seeking death!"

"Let's Date" does have a role in acting. Ding Yu admits that this kind of program requires a small number of "actors", but you can't find Qing Yishui's models or the like. The painting is stronger than the female host. The one who comes up to pick the male guests is to make hatred worth it, but after watching it for a long time, it's too fake.

What are they wearing? They are short skirts and thighs that are exposed from the stage. Is this show a beautiful girl show for men?

The next day, Ding Yu went to Wen Liming's office to visit him. Wen Liming was much older than a year ago and had a lot of white hair on his head.

However, his spirit was still as full as ever. After smiling, Ding Yu took his seat, he said, "Ding Yu, Ding Yu, I didn't expect your progress so fast. You were just a college student entrepreneur who was a little rich. In less than a year, you became the richest man in the country. I admire you!"

"Wentai, you have been awarded. I came here to talk about the situation of "Let's Date". You are their provincial leaders in charge of the upper province. I hope you can give them some suggestions. The copyright of this program is ours. They can innovate, but... they can't smash my old brand's signature!"

Wen Liming was stunned and sighed and said, "It has been 20 years of openness. We are sorting out materials and summarizing the achievements of the past 20 years. We also communicated with Director Liu. As long as we complete the publicity tasks with excellent quality and quality, we will not participate in other programs in principle."

Ding Yu thought about it, and said, "Then I'm not polite. Director Liu doesn't even answer my phone number now. I won't answer my phone number in the future."

Wen Limin waved his hand, "It's all for the country's work, and it's normal for political achievements to improve, but the quality of the program must be guaranteed. We only care about the suggestions and publicity and guidance of people, and try to support the new director's work. Moreover, they generate good income, and with large personnel expenses, it's normal for them to increase the cost of advertising and naming."

"Uncle Wen, I mean, Baijiangtai does not respect the rules of program production, which will depreciate our copyright. I can have the right to suggest this," Ding Yu spread his hands.

The copyright has been sold for five years, and the program's copyright fee is good, so Ding Yu really can't get involved too much. Master Liu wants a new look, but he can't use "Let's Date" as a test piece!

Ding Yu finally met with the director of the satellite video channel of Baijiangtai. Since Director Liu didn't see him, he always said that he would go out for a meeting, so Ding Yu would ask someone to bring a message, and he would not let Baijiangtai and other directors do so recklessly.

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