Chapter 524: Selling Shampoo to Bald Heads
Donghai's factory was very large. Li Da didn't expect that Jiayu's first batch of products were stolen before they could be heated up in his hands.
Ding Yu's richest man effect has played a role again. Many people in Yingdansheng's wholesalers operate in multiple ways, and the agency rights of daily chemical products have been snatched away.
However, earning money from wholesalers is not the purpose. If the product cannot be sold, Ding Yu could think that within a month, these wholesalers will lose interest in Jiayu shampoo.
Nannacai's TV commercials are as high-end as ever, and this time Ding Yu injects him with a Chinese-style story.
The story tells a very touching story, which is the life of ordinary people, and every word of advertising penetrates people's hearts.
On the third day, Ding Yu flew to Europe again.
He went to the weekend. Inter Milan had a game at the Meazza Stadium, where the Italian bald man, Mantoni, was sitting in the box.
During the game, Ding Yu sold the products he brought to Bald Mantoni.
It is something Moradi can't imagine that he dares to sell shampoo to bald people.
Mantony was also stunned, is this?
"Bald head is a charm, but it also needs to be cleaned." Ding Yu said with a smile.
After saying that, he expressed the purpose of this trip, hoping to apply for EU standards and pave the way for the future market.
Mantony's thoughts were guessed by Ding Yu. Ding Yu's word "nourishment" is used very well to protect the scalp, especially the exposed scalp.
What's more, it's for people with long hair?
Mantoni knew that the target of Jiayu shampoo was EU standards, but Ding Yu emphasized that if he did not meet the standards, he would not bring it.
After the game, Ronaldo was called by Ding Yu to take a photo with Mr. Mantoni. Of course, this is not something Ronaldo must do. Given that it was Ding Yu's invitation, he agreed.
Mantony suddenly became happy and agreed.
Processing requires procedures, but someone recommends it, and things are always much easier to handle.
Later, this interesting story was interpreted in different versions, and it turned out to be Ding Yu selling shampoo to bald heads.
Ding Yu explained the matter clearly and flew back to Beiyan overnight.
After one round and another three days passed.
When he came back, the wholesalers came to the door again. The advertising effect on Taiwan nationwide was very good. For a moment, the goods in their hands were cut off.
Ding Yu smiled bitterly, there was no way, he could only play hungry sales for the time being.
Secretly, wholesalers are trying to get the share of the next batch of products from Li Da. On the outside, the product has just been launched. If you want Jiayu shampoo, you will wait patiently for another month.
After the new millennium, shampoo will be sold normally.
A few days later, Mantoni called Ding Yu from Italy, "Ding, your product has all the material ingredients and the content of all kinds of materials and ingredients is standard. I didn't expect that you didn't even add azp. I dare to say that you don't add azp if you control dandruff. Your product is amazing."
Ding Yu was stunned. Only then did he remember the fact that he tortured Li Da and could not add APZ, but he forgot about this. This is a good thing. Ding Yu is waiting for this opportunity.
In the last two days of December, Baojing Company's Piaoruan Shampoo suddenly changed its advertisement, and they pointed directly at Jiayu.
Jiayu’s product pricing is three yuan lower than Piaoruan, but now everyone has leveled it by 18.8.
Moreover, they give agents of daily chemical products many preferential policies, and even exclusive agreements appear.
In this way, one-third of the wholesalers of Jiayu shampoo are missing.
Originally, they had represented Baojing's products, but with the discount, they signed an exclusive agreement to exclusively sell Baojing's products and Ding Yu's distributor channels, which greatly reduced them.
Li Da said to Ding Yu in a furious manner: "Baojing Company is moving too fast, it's only less than ten days."
Ding Yu had expected it long ago, and he was not in a hurry and told Fu Xiaoguo to increase publicity efforts.
He wants to increase the market share of Jiayu shampoo to 15% in the new millennium, which means that if 7 bottles of shampoo were sold, one bottle was Jiayu.
This seems very simple in numbers, but in fact, it is very difficult.
Baojing Company and Lianhe Lihua Company have a total of more than a dozen shampoos, and with domestic shampoo brands, there are a total of twenty or thirty shampoos. Li Da is also very troubled to increase his market share within one month.
"How long has it been since you put pressure on yourself? Have a talk with the largest dealer in the top ten cities in the country! I also want exclusive agreement-based wholesale."
Li Da was stunned on the other end of the phone. Ding Yu has always been a strategist. This time he was like a general fighting a tough battle and gave a dead order!
Is this putting pressure on him?
Li Da gritted his teeth, "Okay, I'll carry a schoolbag, bread, mineral water, and form a team, I won't believe it."
Ding Yu just put down the phone and the phone rang again. It was Zhao Qianxun who called.
Damn, it's timely.
"Ding Yu! Haha, I haven't seen you for a long time, I miss you very much." Zhao Qianxun became more and more perverted. I don't know if he was stimulated by Ding Yu. His past demeanor gradually disappeared in front of him, all of which were sarcastic and sarcastic.
"Oh, it's Mr. Zhao, what's the matter?"
"You are not kind, let's reach our place first."
"Is Huaxia only allowed you to operate daily chemicals?" Ding Yu said without changing his expression.
"Haha, that's not. I just want to say that our Baojing Company has made a great decision this time and sacrificed tens of millions of profits. The purpose is obvious. Your Jiayu Shampoo has been very sad in recent days. You are relaxed and don't have to worry about insufficient production capacity."
"Oh, I'm not scary here. What's scary is that once the market share decreases, as the person in charge of main marketing, it's hard to explain to Baojing Company, but it's better not to do it anymore. Mr. Zhao has so many industries outside, and Baojing Company will know that it will affect the company's execution after seeing it." Ding Yu retorted.
The two of them didn't have to meet each other, and they almost got choked on the phone.
"I'm not worried. I know that I can't use other means because your product is good, but who would believe that a newly established manufacturer is very effective in removing dandruff. What about yours... I dare not comment."
Ding Yu smiled in his heart. He had invested so much money in the R&D stage, and his goal was to produce products such as Hepherd, Piaoruan, a subsidiary of Baojing Company.
As long as you defeat them, it will not be too late for other markets to slowly erode.
"Yes, everything is the concern of consumers that affects product sales. Mr. Zhao, you are too confident."
"Oh, then let's see. In less than a month, we will sacrifice 20% of the profit. We must pile up Jiayu's products in the factory workshop and cannot be sold!"
Ding Yuze smiled and said, "Oh, by chance, I also want to eliminate 20% of your Baojing Company's share within one month. Of course, Jiayu Shampoo will take 15% away."
The two of them said their declaration as if they were making a bet.
Three days later, Ding Yu, who returned to Huahe, received a call from Li Da, "It's very difficult, but he is gnawing hard. He didn't close his eyes for three days and three nights, and took down the largest daily chemical agent in Nanzhou."
"One for three days, it's not too slow. Come on!" Ding Yu put down the phone and called several familiar media friends.
Among them, the information prepared by Qi Changzheng has already reached him, and he only needs to publish the information and verified scientific research results and it will be OK.
By then, Li Da’s life would be better!
Chapter completed!