Chapter 51: Open up a new special edition for advertising
Ding Yu ignored one thing: people have their own needs. Zhang Xiaoya must like money, but she definitely doesn’t like money only, otherwise she wouldn’t suddenly flirt with Ding Yu.
What is she longing for? A combination of a man’s charm, control and money!
Not to mention Zhang Xiaoya, maybe many women are willing to try to free themselves once for this.
When they arrived at Chen Jingang's office, the two were drinking tea.
At this time, tea drinking in the northern region was still stuck in the pattern of a tea table, a transparent glass teapot, a water leak inside, and a cylindrical white tea cup.
Chen Jingang smiled and asked Ding Yu and Fu Xiaoguo to sit on both sides of the coffee table. Rong He poured a cup of tea for each of them. Ding Yu picked up the tea cup and sniffed it, and the aged Pu'er.
Chen Jingang and Ding Yu greeted him for a while, and congratulated him on becoming the owner of Haiyan Building.
Rong He and Liao learned it. Don’t waste time when they see Ding Yu, just go straight to the point and tell the truth.
So he proposed to go to the nearby area for dinner later, and by the way, he told Ding Yu about Chen Jingang's current difficulties and asked Ding Yu to help him think of a solution.
When Ding Yu heard this, Rong He and his ideas coincided with each other and agreed readily.
Before leaving the sales hall, Zhang Xiaoya greeted everyone at the entrance of the hall, with a serious and kind look, but when Ding Yu was left alone to greet her, she blinked at Ding Yu again and even bit her lower lip lightly.
Arriving at the famous high-end hotel street, Chen Jingang led the three of them into a hotel with a big front door - the fragrance of the four seas.
In the quiet private room, the four people talked about the real estate and advertising industry. Rong He is now ready to do a big business. He and Chen Jingang, who started his business in the construction industry, joined forces to enter the real estate industry this time.
Ding Yu nodded secretly. Rong He's luck was not very good. Every time he either chose the right person or the right industry, he had the fortune.
During the meal, Rong He introduced Chen Jingang's situation.
Chen Jingang obtained three pieces of land in the opening area. He had a deep interpretation of the city's policies and predicted that the opening area would definitely be a gathering place for enterprises in the future. So when he was not rich in funds, he gritted his teeth and took the lead in building the Haiyan Building.
There are 34 office rooms in the building, which can be used for small and medium-sized enterprises to settle in 1o-3o.
However, three months after the completion, a total of four units have been sold. Ding Yu bought two units today.
Chen Jingang took up the other two pieces of land, and he urgently needed to sell the office and cash out so that he could open a new property.
Ding Yu drank two taels of five grains of grain, his face was not blushing, and he was listening silently. Fu Xiaoguo couldn't bear to drink, and his face was already blushing.
"Boss Chen didn't try to advertise?" Ding Yu saw that it was getting late, so he should finish the battle as soon as possible.
Ding Yu analyzed Chen Jingang's situation, but he just didn't want to be too outrageous.
"I have made a full-page advertisement in the newspaper, 30,000 yuan a day! The effect is average!" Chen Jingang's alcohol content was very good. He and Rong He drank half a pound of white wine each, but nothing happened.
"Oh? This is because the conversion rate is not high in the advertising industry, but the brand has definitely improved!"
Ding Yu was not polite, "I have the advertising agency rights for the two editions of Huahe Evening News. I also want to discuss with the newspaper to change it to a special advertising version. Boss Chen doesn't know if he is interested?"
Chen Jingang put down the bamboo chopsticks and asked with interest: "How to operate it?"
"The entire section is full of real estate information, mainly second-hand houses!" Ding Yu talked about his idea.
He wants to make a colorful real estate section.
The advertisement in the writing room occupies a color bar, and the following is the specific price, location, orientation, floor, property rights and other text information of each house. One room information occupies a small space of 3 by 3 cm.
New commercial housing occupies two color bars, while other second-hand housing occupies four color bars.
Second-hand houses are further divided into school district houses, location houses, etc.
In this way, the entire page will be filled with seven-color sections at the glance, which is highly recognizable.
Ding Yu did not introduce his overall plan to Chen Jingang. The agency cost for such a section is only 50,000 yuan.
A 3 by 3 small information grid can sell for 8 ooo yuan a year.
A minimum of 15o property information can be placed in a page. Ding Yu conservatively estimates that the net profit of the advertising price per year is between 7o-10,000.
Chen Jingang was a little hesitant. Since Ding Yu and Ronghe had a very extraordinary relationship, he expressed his concerns: "I know that the advertising crowd is very important. Can people who read newspapers buy my writing room that can be moved by millions?"
Ding Yu smiled, "Boss Chen, when you come every morning, your secretary will put the newspaper on the table, right?"
Chen Jingang nodded, "But I don't know how to watch advertisements, I'll take a look at them occasionally."
Rong He followed Chen Jingang's thoughts and nodded in agreement with his point of view.
"Everyone thinks so, so my advertising version is not contracted by the advertising company for the time being."
People think that talking about a few quarter columns, genuine advertisements come quickly and customers also agree.
The opening of a special advertising page is undoubtedly a search for death for advertising, so they just flipped over it.
Yes, this is true, Ding Yu did not deny it, and he also explained this situation to the three of them clearly. It is very expensive and dangerous to make special edition advertisements.
But what industry is developing now? Real estate!
This is a giant that can make any traditional media bow its head, and in the next decade, it will even make the entire country's economy revolve around it.
As a result, countless new industries have grown and flourished because of it. Among them, the most common industry is real estate agency.
In this era when information dissemination is not yet reached, the actual situation of real estate agencies is that customers have broken through and there is nowhere to find a property.
Ding Yu wanted to build a platform for them to communicate information. The agents in Dongcheng sold houses in Xicheng and would not make money in a short period of time. However, after the business volume increased, customers came and the houses came!
What are the buyer and seller going together? Ding Yu has to do this platform.
Rong He's eyes lit up, "Are you saying that your advertising special edition is for the salesperson of the real estate agency?"
Ding Yu smiled and nodded, Rong He is already very good at it now!
As for Chen Jingang's writing room, the agent will take the customer to buy it.
The agency fee is the only thing they discuss with the home buyer. Who told you to buy a house without reading newspaper advertisements? You have to spend more money when you find an agent!
Chen Jingang still sells his house at the original price, no matter what channel you use to buy it.
Chen Jingang needs to provide 1O property information, and the daily cost is 500 yuan.
This is equivalent to Chen Jingang spending 50 yuan a day and finding an agent from all over the city to help him sell his house!
Chen Jingang stared at the blue and white porcelain wine cup and suddenly raised his head, "I'll try it first, I'll be here for half a month! Brother Ding Yu, come and toast!"
Fu Xiaoguo was a little dizzy, but he, who was a professional advertising student, had already understood Ding Yu’s idea. When he was excited, he woke up most of the wine!
After drinking and eating, Ding Yu and Fu Xiaoguo walked back to Yusi to educate him.
Ding Yu's house has a good location, just a dozen minutes away from this well-known hotel street.
Ding Yu asked Fu Xiaoguo to handle the two municipal newspapers in Huahe within three days, and one provincial newspaper had to sign the industry's only agent.
Fu Xiaoguo was excited. It turned out that the small tofu newspapers can really make money!
Ding Yu laughed in his heart, why are you excited? Since you are willing to do it, I have to continue drawing big pie for you.
"The most important newspapers in Jingmei City, Qinghe City and Midiankou City will also be given a special edition."
Ding Yu estimated in his mind, "There are also Chunyuan City in Songjiang Province, Dongyang, Dongyang, Beiyan, Donghai, Donghai, and Nanzhou."
Fu Xiaoguo shouted excitedly: "My good guy, Boss Ding, you are going to the whole country! How much does it cost?"
Ding Yu smiled and said, "It looks like fifteen or sixteen companies, and the turnover this year is expected to be 50,000!"
Fu Xiaoguo clenched his fists and said, "Well, look, I have to recruit business developers."
It was already eight or nine o'clock in the evening, and there were no people on the road.
"Old Pay"
"Um?"
"You can't do it in vain. I've thought about it. You don't have that much salary now. I want to adjust the equity structure of Yusi Advertising. You use your advertising creativity to invest 10% of the shares."
"Ah? So many, what ideas can I have!"
"You'll know if you try it one day!"
"no problem!"
The dim street lights shine on two long figures. No one would have thought that the advertising overlord who will dominate the world's traffic market in the future would start with a small newspaper.
Chapter completed!