Chapter 27 All-round Bombing
Xu Liang called and came to visit all the capable people. The joint law enforcement team finally left, but one of his "bodhisattvas" did not come.
The consequences are very serious, not to mention that this "Bodhisattva" is not very friendly to him.
The next morning, Xu Liang was furious at the Huahe Evening News on his desk.
The headline of the newspaper's front page - "Employ the land of agricultural machinery, such advertisers are too unintentional!" The whole page is full of photos, with vertical poles for reinforcement inserted in the farmland near various villages.
The leader of the Urban Management Bureau was furious and cursed the person in charge of the suburban branch who had a dirty relationship with Xu Liang.
At noon, the hospital on the billboard treating men's illness was blocked and scolded by hundreds of people, and the "patients" were wearing banners "Black Heart Hospital Black Money".
The person in charge of Huahe Health Department suppressed his anger and made several calls in succession, demanding a thorough investigation of the approval process of the approval department.
In the evening, the Huahe City TV station's livelihood news column "News Wanjiakan" reported a news report: A pregnant woman was sold by a pharmacy to a Conleyda Vitamin E capsule. The salesman at the pharmacy told the pregnant woman that she should eat the product throughout the pregnancy. As a result, after the doctor checked, she found that the fetus might have a hidden danger of stillbirth.
The program team digs deep into the product. The product comes from the island country, but the product is an unqualified product in the island country and has been ordered to be removed from the shelves.
Experts pointed out that vitamin E products can be taken optionally during pregnancy preparation and early pregnancy. After pregnancy, you should choose vitamin E products for pregnant women under the guidance of a doctor, and you must choose this type of product with few tocopherols.
The supervisors of the food and drug supervision department immediately organized supervision, and the testing personnel entered the pharmacy that sold health products and directly issued rectification measures such as stopping sales to the general distributor of Kanglida Huahe City, thoroughly checking the circulation channels, and giving health tips and other rectification measures.
After a series of all-round bombings in the air, the initiator Xu Liang ran away...
Just a dozen pharmaceutical factories and hospitals came to him to ask for an explanation, but his wife's house could not be saved, so he had to run away...
Of course, the thunderous actions of the regulatory authorities above are all attributed to the inside story of the news and continuous reports such as "Huahe Evening News" and "News Wanjia Watch". The facts are detailed and reasonable. Can the functional departments sit down?
Ding Yu knew that in this era, people's livelihood news was a killer weapon for people like Xu Liang, and the tough methods of traditional media were simply too powerful to deal with such shameful things in this era.
Of course, I would like to help Gu Weiwei. It was just a stepping stone to introduce a barista from Xiangjiang. Ding Yu then met Gu Weiwei's father, the vice president of the Huahe Evening News.
Gu Weiwei's father is thin and smart. He has been doing people's livelihood news for many years and will not be used as a gun at will, even if this person is recommended by his daughter.
Ding Yu went there and convinced him in less than an hour.
He only talked about two aspects to President Gu: deterrence and interests.
If the newspaper does not provide strong help to readers, relieve the public and solve problems as its goal, then the evening newspaper business will be unsustainable. The most important thing is that no one is afraid of your 30 cents newspaper.
No one is afraid of people who disdain, which will involve interests. Ding Yu knew in his previous life that the biggest business rival of Huahe Evening News was not radio or television, but outdoor advertising media. How big can a newspaper with four chapters be printed? A giant billboard can hold a hundred times your capacity.
The full-page advertisement of "Huahe Evening News" is difficult, and the customer was snatched away 70% to 80% of the billboards at the intersection of Gaolu toll stations, including Xu Liang's Xingchuang.
Ding Yu said the key point: A man snatched your woman, what's even more annoying is that this man is not a real man, and he changed later. Doesn't he sound like he can't stand it?
Anyway, President Gu couldn't bear it. He was in a high position, but he didn't expect that some activities of pursuing money and interests were blatant and arrogant.
Ding Yu thought to himself, Lao Gu, Lao Wen, these people are good people, and they really underestimated the shameless lower limit of some people.
President Gu tasted the sweetness of decisive decisiveness, and later bombed illegal outdoor billboards for more than ten days. The advertisers on the sign couldn't sit still and took the initiative to go to the advertising business department of the Evening News to ask for a discussion on the issue of page advertising cooperation.
Of course, Ding Yu benefited first. He played the radio station's "payment" strategy. After finding the customer, he settled the payment in a single period and got several advertising agency rights. Ding Yu did not have to worry about the source of the customer. It was just a matter of time to find it.
As for Huahe City TV's strong help, it comes from Ding Yu's self-recommendation. The TV station's medical advertising revenue is quite rich, and it only promotes the brand and does not exaggerate its effects. Such revenue has become the main advertising revenue of the city TV.
Ding Yu reported the bad drug merchant as a good citizen, and of course he also invested 10,000 yuan in the morning theater corner advertisement as an advertiser. The three artistic fonts of "Kombowei" were hung in the lower right corner of the TV screen for one month, and 10,000 yuan. At this time in 1998, the cost-effectiveness was very high!
Wen Liming received "effective" comments in front of the leader by completely discontinuing Xu Liang's advertisement. Ding Yu's program was suspended for three days, the radio station paid a month's fee, and also gave Ding Yu the remaining three frequency morning advertising periods.
Ding Yu started to handle the procedures for advertising business again, of course, he still entrusted Rong He. As Ding Yu's representative, Qi Yina was busy every day. Ding Yu equipped her with a mobile phone and promised that the advertising company's business would not bother him in the future, and he would immediately start recruiting talents.
In this way, Ding Yu became the legal person of Yusi Advertising and Yusi Education. After being reborn for a month, Ding Yu began to expand his personal territory.
Liao Bisheng invited Rong He and Ding Yu to drink a big drink for three nights!
Rong He helped a lot, but the one who could drive Rong He to contact was not his boss Rong, but the media Ding Yu found, and they were willing to help Ding Yu.
Liao Bisheng was deeply moved by Ding Yu, a young man who started from scratch, stirred up such a big storm in Huahe City. He smiled and raised his glass and said, "Life is a happy thing, and it will be clear!"
Ding Yu thought to himself: Yes, Lao Liao and Lao Gu, like Lao Wen, the passionate society is so good that it is "middle-aged".
Rong He also praised Ding Yu's methods, and he was absolutely open-minded. When it was spread, he could only say that his methods were cruel enough, but he did not have any moral deficiencies.
Ding Yu quickly waved his palm and shook his head and said, "I am just protecting myself. I can settle the injustice that I can see under my hands. That is the morality of the great master. He still cannot measure morality and immorality because his interests are mixed in it."
Lao Liao smiled and said, "Don't you know that doing good for others is the principle of accumulating virtue? I don't believe it!"
Ding Yu sighed, "The Tao Te Ching says that those who are good at building will not pull out, and those who are good at hugging will not take off. I just look at the big things from a distance, try to be a good person. Lay a good foundation and open my arms. If there are good people and good things, I will hug you. If there are bad people and bad things, I can only kick them out with my feet."
Chapter completed!