Chapter 21 Thematic Advertising Launches
January 27th, New Year's Eve.
Ding Yu experienced the loneliness of celebrating the New Year alone in this world. He called Wen Li early to say a greeting.
Two days ago, Ding Yu had 15 episodes of the show in "Emotional Truth" and 96.8 also entered the Spring Festival program in advance. This kind of "crying and shouting" program is not suitable for the festive atmosphere of the Spring Festival, and Wen Li happened to have a rest in advance.
"Do I need to make some dumplings for you?" Wen Li seemed to be in a bad mood these days and would text messages to Ding Yu every day. Of course, with her usual cold temperament, this is a breakthrough.
Ding Yu smiled and lied that he was spending the New Year at the third uncle in Dongliao.
Qi Yina, Li Zhi and others also called to greet him, and Ding Yu also went over perfunctorily.
People always want to hide their hearts when they encounter miserable experiences, and Ding Yu is no exception. However, he has become more mature, so that he will not affect those who really care about him. At least they have to live happily in the New Year.
He sent a text message to Lao Liao and Rong He to greet the New Year in advance, and then Gu Mingliang called again. His brother was also very miserable in Beiyan, and he almost cried as he spoke.
That night, when the lights and firecrackers were ringing in thousands of families, accompanied by the laughter and joy of the National Taiwan Spring Festival Gala, Ding Yu turned off his phone, made a New Year's Eve dinner, put on frozen dumplings, and made steamed sea bass, fried meat, dried fried vegetable meatballs that Liu Si had good hands on. After drinking more than a dozen bottles of beer, he fell asleep half-wake up.
He doesn't feel uncomfortable about loneliness, he just missed the extremely happy past. Are you okay at this moment? From scratch, Ding Yu is no longer the lonely Ding Yu, the world is waiting for him to explore or change.
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Nearly two days before the ad topic was broadcast, Gu Mingliang came to Huahe in person. His business was bleak these days and he was anxious to see what method Ding Yu used to promote Kangbowei.
Ding Yu dared to be Kombowei because Gu Mingliang has been doing it for so many years. Kombowei's production standards, ingredient content and user reputation are all good, and what is lacking is advertising promotion.
Kombowei is a niche product on the market, but the user stickiness is particularly high. To put it bluntly, they are all "repeated customers" who are consuming it.
When Gu Mingliang came, he brought more than 50,000 yuan in products, and Ding Yu drove Lao Liao's Santana to pick up the station.
When Gu Mingliang saw it, OK, this kid is a little powerful and drives a good car! He feels a little more at ease.
Six or seven large boxes filled the Santana's trunk and back seat.
Ding Yu thought to himself, if Lao Liao knew that I used his car worth more than 20,000 yuan to transport goods, I don’t know what he thought.
He led Gu Mingliang to the second floor that he had renovated almost the same, and called Li Zhi and Lin Qiao over and told them how to answer the hotline.
The phone was made by Ding Yu before the Spring Festival. It cost 2 ooo a total, which made Ding Yu feel sore. In 2018, landline phones were accessories for applying for mobile phone cards, so they almost cost money.
To this end, Ding Yu temporarily inserted several hotline recordings in the recorded advertisement topic.
Of course, his skillful techniques made Luo Rui, who was on duty, amazed again. After Ding Yu came out to praise him, he learned a few tricks from Ding Yu.
Li Zhile was so angry that he was able to come with Lin Qiao and was very active in the new task assigned by Ding Yu.
Lin Qiao is not tall and has a baby face, but her little mouth speaks very quickly. She can speak eloquently at first glance, and she has a clever spirit.
Ding Yu said that if you help, you must give Li Zhi and Lin Qiao the money. The price offered is fifty yuan per person per day, and the morning time period is one and a half hours.
When the two heard this, Ding Yu gave a very high price, which was 1,500 yuan a month. It took only a short day to work, so naturally I was very satisfied with the treatment.
Gu Mingliang told the three of them about the efficacy, effect and price of each product, and also made an analog telephone interview, asking Li Zhi and Lin Qiao to reply separately.
Although Li Zhi usually looks clever, when he comes to this occasion, he speaks with a whisper, and he practices for a while.
Lin Qiao is different. She answered in a very good manner. She really looked like an old salesman when introducing her. Finally, she gave her a message to her: I wish you good health.
Gu Mingliang was generally satisfied with Ding Yu and the two classmates, and said that it would be almost done if he practiced for another two days.
Ding Yu laughed secretly, Gu Mingliang fooled the pharmacy owners, and he might not have experience in dealing with the old man and the old lady.
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February 1st, 4:30 in the morning.
Gu Mingliang, Li Zhi, and Lin Qiao came to Ding Yu's house in a dark way. Ding Yu yawned and turned on the prepared broadcast, turned up the volume, and waited for the advertisement topic to begin.
Li Zhi and Lin Qiao sat on both sides, guarding the two phones.
The program began, a piece of music started, and a thick male voice announced that "Get Up Early and Healthy Tour" was launched!
When Gu Mingliang heard this, he was interesting. The show was very fast and the male voice broadcast was stable.
Li Zhi stared at him and asked, "Teacher Dayu? You? Ding Yu!"
Ding Yu nodded, making Gu Mingliang and the other two admire him. This was almost as good as a professional announcer. I didn't realize that Ding Yu had this ability.
Lin Qiao said with envy: "Hey, it would be great if I showed my face on radio and television!"
"No problem, I'll give you a chance to show off at the TV station!" Ding Yu promised.
"Really, that's great. Ding Yu, you are so awesome!" Lin Qiao was so happy that she showed a look of longing.
Li Zhi leaned his face next to Lin Qiao, "Hehe, there must be no problem. Ding Yu, my buddy, can definitely help me!"
"Go and go, you are everywhere, go and answer the phone!" Lin Qiao rolled her eyes and happily pushed Li Zhi back.
"Hey? No, Ding Yu!" Gu Mingliang listened for a long time and didn't hear his product appear.
"Don't worry, wait a little longer!" Ding Yu sat lazily on the newly bought desk, not in a hurry at all.
Fifteen minutes after the show, after Ding Yu introduced the precautions for getting up early in winter on the radio, Kombowei appeared, and a deep-sea fish oil advertisement page was inserted, followed by two hotlines.
But the phone has not ringed...
Gu Mingliang's heart started to be upset again. People are going out to exercise early in the morning!
Ding Yu was very confident in the morning broadcast in 1998. Although the listening rate was less than O.1, it was a sampling survey of listening rate. If there were 10,000 viewers listening to the program, the number of listeners listening to the program at one frequency would be 1ooo people. He had three frequencies, which was converted into 3ooo people, and then the general school playground would not be able to stand.
Besides, he introduced himself as Teacher Dayu, which is a bonus in Baijiang! Teacher Dayu has accumulated a lot of fans after sitting down in the program in the past half month.
"Ding Lingling..." The phone in front of Li Zhi rang.
Li Zhi immediately froze there, and the red landline phone looked like a hedgehog to him and had no idea how to start.
Ding Yu went over and picked up the receiver, "Hey, hello, this is the Kambowei Health Hotline of "Early Get Up and Health"!"
The other party was an elderly woman. After seeing the phone call, she asked Ding Yu several questions. Ding Yu answered it fluently and introduced several products to the other party. As a result, two bottles of deep-sea fish oil worth 60 yuan and 58 yuan of multivitamins were sold. The other party asked to pick up the goods, and Ding Yu reported the address and hung up the phone.
At this time, the phone from Lin Qiao rang again. Lin Qiaoyun breathed a sigh of relief and said gently: "Hello, this is the Kangbowei Health Hotline of "Awakening Early Health"!"
Lin Qiao was not nervous at all and introduced the product according to the girl's thinking habits, but she sold two bottles of deep-sea fish oil.
Li Zhi was already guilty of the "timid" behavior at the beginning. Lin Qiao didn't answer the phone number. As soon as the phone rang, he said, "Auntie, you are so beautiful..."
As soon as Ding Yu covered his face, Gu Mingliang shivered and couldn't sit still, and almost fell to the ground.
Not to mention that Li Zhi was lucky, the other party was really a middle-aged and elderly woman. When the other party came up, he was praised like this. Li Zhi picked up the product quality assurance certificate and said something randomly. The other party got two bottles in a set, which cost more than 30 yuan.
Now, Li Zhi suddenly raised his eyebrows, raised his head, and his voice became louder. From the first call to Wen Li's advertisement, the phone became busy. Ding Yu hinted that they would increase it and reduce the call time.
It was not until half an hour after the end of the program that the phone finally ended. After answering more than 30 calls, Gu Mingliang took the calculator to take the product recorded by Lin Qiao and Li Zhi, and said in surprise: "Ding Yu, it's so amazing. It's sold for 4ooo yuan in one hour."
Ding Yu smiled and said, "Where is this?"
After breakfast, Ding Yu hung the prepared banner under the window on the first floor, which read: Kangbowei Health Products Warehouse!
Chapter completed!