Wen Liming was furious when he heard about the dirty tricks of the advertising agency, "What do they want to do?"

He has been suffocated these days, and Wen Limin caught fire in front of Wen Li and Ding Yu in the office.

"If you don't go through formal channels when doing things, you just want to steal and not talk about principles!"

Ding Yu thought to himself: Master Wen Da, are you pretending to be stupid or too upright?

At this level of struggle, it is considered clever to choose this method. If the success and defeated the enemy, and if the other party becomes the throne, these have become routine operations in the eyes of ordinary people.

"Ding Yu, thanks to you!" Wen Liming walked up to Ding Yu and patted him on the shoulder. He looked at Ding Yu differently. Don't be too outstanding in other people's children!

"Time is tight and the task is heavy. If you have any difficulties, please ask first."

Well...

Ding Yu doesn't like this kind of restrictive work. He does not have a salty or light work. He doesn't have a sense of accomplishment, and it's not satisfying to work hard.

What should I do?

Ding Yu remembered an idea, so he leaned closer to Wen Liming, who sat back on the office chair and said, "Uncle Wen believes in me so much, and I will also say a few words to you."

Wen Limin looked at Wen Li and nodded.

"The leaders don't pay attention to anything, they only pay attention to your level."

Ding Yu remembered that TV stations rely on the dividends of popularization of technology in this era. However, in the late 1990s, the television media had already experienced aesthetic fatigue. The most outstanding representative: the Spring Festival Gala, which was deserted by thousands of people, began to be criticized by the audience.

At this time, whoever reforms the traditional TV media first at the best time will be given a new cake.

Oh, it's not a part, it's very likely to be exclusive!

Ding Yu proposed the concept of separation of production and broadcasting. Independent producers or companies produce programs, the TV station is responsible for reviewing and broadcasting, and finally both parties share the accounts.

The later generations of "The Voice of China" was a real separation of production and broadcasting, and the copyright belonged to the production company, while the TV station attracted the attention of audience traffic and advertisers.

This concept was one year before China! And Britain, France and other countries had already started to implement it in the 1980s!

Wen Liming has participated in countless international radio and television seminars, and he has also heard of this concept, but who can realize it?

It’s not easy to do when it comes to equipment, talents, and social systems.

"You took the opportunity of separation of production and broadcasting of a single program and proposed reforms. Then transplant this program from the Literary Channel to satellite TV!" Since Wen Liming knew about it, Ding Yu would not repeat it.

"Oh? Who can make such a program without the TV station? How to divide the content? "Wen Liming put aside the obstacles and began to think about it professionally.

"I can." Ding Yu spoke decisively, his eyes firmly, and he did not lay any preparations. He seemed to be bragging, but he seemed to be confident.

Wen Liming smiled. Ding Yu has a very good IQ, is also a good at doing things, and has outstanding planning skills.

But now, which private company has the best TV program production level above provincial TV stations?

"Wen Tai, Wen Li looked around a few days ago, but no one was willing to do a new show. The career is not his own. Can they regard this show as their own career?" Ding Yu knew that Wen Liming didn't believe it, and Wen Li next to him also looked unbelievable.

"Then why do you think you or your people can do the show well?" Wen Liming asked back.

"You can give you some overtime pay and subsidies for a month. When you are awarding, the producer, director, and Taiwanese leader will rush up, and your name is written on the certificate. Can they be willing?" Ding Yu said something a bit heartbroken, but it is heartfelt.

Wen Li stared at the side with her thin eyebrows, thinking about something.

Wen Limin was so happy, "Okay, Comrade Xiao Ding has an objection, but this phenomenon does exist. You can't kill him with one blow. After becoming the director, I have not signed on anyone's award certificate."

Ding Yu smiled, "What I'm talking about is the issue of enthusiasm. If I lead a team to do a program, it's very simple. A project for three months will allow you to earn enough money for two years. The remaining copyright and reputation only have something to do with me and my company. At most, you go out to promote the program that you are a director, deputy director, etc."

Wen Liming nodded. This was a good idea, but... Ding Yu was right. In order to balance the interests of the platform and the emotions of the employees, they really didn't dare to do this.

"As long as the program production and broadcast separation experiment is successful, your achievements will be the proposer of the reform. Of course, the income at the same time is at least twice or even ten times the original one." Ding Yu's analysis was very clear, and Wen Liming also nodded frequently.

"I will draft a document and all middle-level and above cadres in Taichung will study tomorrow. Wen Li is responsible for the separation of the production and broadcasting part. Ding Yu, your company will produce it!" Wen Liming thought about it, and stood up while patting the chair.

Ding Yu quickly praised a few words and felt proud. Haha, after getting it done, I will become the first person to separate China's production and broadcasting industry.

The key is that when the reputation becomes famous, he will lead the merchant's nose and bring all the advertisements of these leading companies to the fighter.

As long as he can maintain sufficient attraction, he will follow him wherever he wants to vote.

At that time, the media will have to take the initiative to find Ding Yu!

Ding Yu was afraid that hearing about the benefit of the people would be too extreme, and then his opponent would sue him without paying attention to principles.

He also told Wen Liming the key points of separation of Chinese production and broadcasting mastered by later generations.

The main thing is the principle of party spirit! The other party should not splash dirty water like a party spirit on Wen and benefit the people.

Ding Yu thought about it, picked up the pen, and wrote the important principles mastered by media people on paper:

As the mouthpiece function of the Party and the government cannot be changed. The fundamental purpose of the separation of production and broadcasting is to further improve and expand publicity. We must handle the relationship between publicity and business well and insist on using publicity as the center of career development.

Wen Liming and his daughter were both media talents trained by the state. Seeing the principle of summarizing the main points, they couldn't help but illuminate, and they were also shocked by Ding Yu's calmness.

He is a high school graduate who actually knows what is light and what is heavy.

I have ordered the tone before, so can someone care about you? I have written it clearly in black and white, all for better publicity!

Wen Liming took the piece of paper, looked at it again and again, applauding repeatedly, and his excitement was beyond words.

Wen Li looked at Ding Yu obsessedly, and the little flame in her heart burned her chest hot again.

After each assigned tasks, Ding Yu told Wen Liming about his idea of ​​cleaning up the laundry detergent.

With the previous preparation, Wen Liming no longer hesitated and asked: "What do you want to do? Tell me, I won't put pressure on the people in the following departments, they are still waiting for the team there! Humph!"

Ding Yu thought about it and summarized a few pairs of strong medicines:

I went to the Provincial Industry and Commerce Bureau to thoroughly investigate the contract of Taijue laundry detergent. As long as it does not meet the requirements, all contracts with overbearing clauses similar to those in Wenli's program will be suspended.

Then go to court to sue them and ask them to pay the money!

Can the TV station lose the lawsuit? It’s all unscrupulous merchants taking advantage of loopholes!

Wen Liming knew that Ding Yu would not do something that was just to relieve his anger but had no benefits, "What about the benefits?"

Ding Yu smiled and said, "There are many benefits. The whole country will definitely know about this. You can take the opportunity to win the reputation of Baijiang TV."

In addition, he also mentioned the key point: the opponents of Baojie Company will be happy.

Ding Yu promised that he would contact his advertising agency to contact Baojie's rival, Lianhe Lihua.

Wen Liming nodded: "Snap time to do it, seek benefits for Taiwan, and lose reputation for greater honor, it is worth it!"

The second update. The stall is a bit big, but try to complete a plot in a short period of time. The business that was laid out before will be carried out 6 times. Education is the slowest, agriculture and advertising will produce results quickly, and shopping malls, home appliances, and health products will also be carried out 6 times. The layout of wealth is almost completed. Of course, will Ding Yu let it go? Stay tuned.
Chapter completed!