Chapter 128 Change the way of bidding
Dabao was originally a product of a state-owned daily chemical factory in Beiyan. In recent years, through restructuring, the factory has become a private company.
Dabao took skin care products that men can also use as a breakthrough and quickly occupied the domestic market.
Over the past two years, they have invested a lot of advertising in the heavyweight star-level channels across the country. TV advertising is a dad-level publicity effect these days. Daily daily chemicals abroad have become the main force in TV advertising, and Dabao has also adopted this strategy.
Ding Yu called Gu Mingliang and asked him to prepare to contact the equipment and venue, and he was going to shoot an advertisement.
Fu Xiaoguo was stunned when he heard this, "I have not passed the photo yet? The cost can't be calculated!"
"Use extraordinary means in extraordinary times, otherwise we, as an outsider, will not be able to get a business." Ding Yu estimated that the classic advertisement would only be launched after this bidding meeting, and perhaps it was a planning project in these advertising companies.
They can still intercept the truth if they seize the time!
The bidding meeting was just this afternoon. In fact, I went up to read the manuscript, talk about my strength and brighten my muscles. As for creative details, they all rely on planning and planning.
Ding Yu took everyone to have a meal of Quangude Roast Duck at noon. Except for Gu Mingliang, the other three of them were all here for the first time. They couldn’t say that the Great Wall was not a hero. It’s a pity that they didn’t eat Quangude!
Ding Yu took the initiative and gave everyone a full duck feast. All the dishes made by ducks, including roast duck fins, mustard duck feet, fire-burning duck hearts, four treasures of duck stewed ducks, hibiscus plum blossom duck tongues, etc. were served on the table.
Fu Xiaoguo was thinking about the afternoon bidding, so he moved the chopsticks a few times, but didn't eat much.
In the end, Ding Yu rolled up a few duck cakes for him to put them on the food plate, and he only took a few bites.
During the 6th anniversary, Zhang Xiaoya ate it with relish and praised the famous dishes of Beiyan.
The most heartless ones were Ding Yu and Gu Mingliang. They asked for a bottle of Wuliangye and drank it there!
6 Chenxiang was going to drive later, and Fu Xiaoguo was going to come up to propose. Zhang Xiaoya, as Boss Ding's secretary, dared not drink, so they were the two of them!
After drinking and eating, Gu Mingliang took a taxi and left first, and the others took a car to propose.
On the BMW 74oi, 6 Chenxiang drove, Zhang Xiaoya was sitting in the co-pilot, Ding Yu and Fu Xiaoguo were sitting in the back row.
Seeing the two of them dressed so brightly and eye-catchingly, Zhang Xiaoya couldn't help but want to laugh.
At 2:00 p.m., 6 Chenxiang drove the car to the South Fifth Ring Road, with many factories in the distance.
After a while, the car drove to the Dabao Factory. When the guardian saw the big car, he was immediately stunned.
At this time, several other cars entered the factory, all of which were Fukang, Jetta, etc., and the best one was an Audi.
After parking the car, people got off the bus. Some people who knew each other said hello, after all, they were all people in the Beiyan advertising circle.
"Hey, those people who came down from BMW also came to bid?"
"It seems that this outfit doesn't look like it's from Beiyan."
"Look at that tall young man, he should be the boss. With such a look, the beautiful girl next to him is opening the door."
Everyone talked for a long time, seeing that Ding Yu's aura was too strong, they were all far away.
Outside the conference room, the deputy director of Dabao Factory stood at the door to greet him with a smile.
He was originally Bao Fang, and these people came. Ding Yu didn't have to nod and bow when he saw him.
When the deputy factory manager saw that he probably was the boss of the Dou Bingxingzhe International Advertising Company on the list.
Someone wrote a letter to say: Your factory's booming development cannot be separated from the joint efforts of advertising colleagues. I hope you can improve your efficiency and allow Dabao to launch a new series of publicity as soon as possible, and gain the upper hand in the future advertising war.
This deputy factory director is the newly-recruited deputy factory director in charge of marketing. The previous one was temporarily suppressed due to the struggle for interests. He came up to eliminate the related households. Therefore, Ding Yu's "disrespect" did not make him feel too uncomfortable.
After briefly introducing the purpose of the bidding, the deputy factory manager announced the start of the bidding instructions, which means that when talking about the media delivery plan, the specific advertising manuscripts are all in the paper copy and are kept confidential to each other.
Therefore, the heads of each company can only talk about their own declarations, and they can't come up and hand over the planning project and leave, right?
Fu Xiaoguo would still say a few words on the scene, and Ding Yu helped him write a trick, so he also talked about it.
What the Battle Walker talks about is the advertising endorsement plan of local celebrities, and it has no advantages compared to other companies.
After Fu Xiaoguoyan, the experience of fighting fighters put them at a disadvantage in the competition. Ding Yu coughed, stood up and continued: "We are committed to building the overall advertising and marketing strategy of daily chemical brands."
"Bao Festival, United Lihua and other major American companies are advertising in a huge way. If domestic brands want to have a way out, they must first promote it. Our company has a habit of planning films first to give customers the most direct feeling."
People from other advertising companies were shocked. How much does it cost?
In order to take on the job, the fighter wants to lose money and gain publicity!
However, the deputy director of Dabao's eyes lit up. This idea is good. Anyway, he wants to do TV commercials. Watch the movie first. After the time comes, he can at least move the commercial advertisements to TV quickly!
"So, I suggest changing the bidding method directly and advertising it into a film!"
Fu Xiaoguo's classmates were sitting near him. This time he came to Fu Xiaoguo, one to accompany the bidding, and the other was that once he could not compete, he could still earn some extra money in the middle.
Cut tofu with a knife and shine on both sides!
Ding Yu was not in the mood to accompany him in the bidding, but he just agreed to give him a 5,000 yuan bonus after the bid was successful.
The person in charge of the advertising company really stood up and fought back: "I don't think there is any need to waste resources. You can watch the creativity first and then release the film. That's a very trick and it doesn't comply with the bidding regulations."
Representatives of the other three companies also stood up and opposed it and wanted to speak out with the plan.
"Okay, do you do a print advertising agency and waste resources? We are not wasting Dabao's money, I will pay!"
"Ah, we Dabao admires the Warriors' ability to have such great courage and courage! This way, the plan is OK, and the film is also good!" The deputy director began to mix with Xishen.
There were five companies in total, and when the other four companies heard this, they began to curse themselves. The fighter did not play according to the rules and did it with them!
"Our company can do it, it takes one month to hand in the movie."
"Our company has no problem, it takes three weeks to hand in the movie!"
Damn, the remaining two companies thought: "Is it okay to just unify the time?"
It’s all their fault that this fighter company came out to make trouble and finally formed harmonious scenes were destroyed by them.
You are doing the first day of the Chinese New Year, and I am doing the fifteenth day of the Chinese New Year. For the share of 20 million, come on! Start grabbing time!
"Our company will take half a month!"
The last company representative gritted his teeth, "We can hand in the movie in ten days!"
Deputy Director of Dabao said with a smile: "Okay, this is competition, this is productivity!" After saying that, he looked at Ding Yu, saying that, come on, you have to take the lead in handing in the movie, this time you look at your performance!
The representatives of other companies finally breathed a sigh of relief, at least they could seize the opportunity in terms of production deadline!
The fighter has no experience, so you can shoot commercials? It’s better to save money!
Ding Yu stood up, packed up the information before him, and slowly said: "The afternoon after tomorrow, hand in the movie! Duration: 30 seconds!"
Representatives from all companies vomited blood together, I ate lemon!
Chapter completed!