Chapter 343 Bidding Conference
PS: This is the 43,000 recommended update, and the next update is 46,000 recommended, well, that's it
On July 15, on the day when the Serie A TV broadcasting rights were publicly bid, under the supervision of notary staff, many TV institutions' quotations on the broadcasting rights of the Serie A D segment in the next three years were carefully sealed. Afterwards, these quotations will be subject to the supervision of notary staff, and the TV institutions with the highest quotations will obtain the TV broadcasting rights of the segment.
By the way, since the valuation of each segment is different, the professional league has specially set different standards for the four segments. Only companies that meet a certain standard are allowed to participate in bidding for this segment. This is also to ensure the quality of future league broadcasts.
The first thing to be announced is the winners of the D section. Since this section has the lowest valuation, the most TV institutions have met the requirements of this section. Finally, the number of TV stations participating in this section is naturally the most among the four sections.
"Mediasett is bidding $2 million a year!" Berlusconi was not wrong? At this time, he actually planned to acquire the broadcast rights of the league at a low price. When other companies are self-sacrificing their lives, Lei Feng?
"Adria TV Media offers $6 million a year!" Oh? Chery Gorian actually came to join in the fun, and he was quite generous in taking action. He was three times that of Mediaset at once. No, it should be said that Berlusconi is too stingy... But then again, just with Chery Gorian's somewhat thin family background, does he have so much money to acquire the broadcasting rights in Serie A?
"The 11 TV alliances in the Southern Television Industry Alliance also offer a price of US$6 million per year!" What is this? Is it an alliance of small and medium-sized TV stations?
"The Italian radio and television company quoted US$8 million per year for the D-segment!" It seems that the Serie A league during this period is really popular, and even state-owned enterprises have come over to participate...
"Oh! The price offered by Sky TV in the UK is US$15 million per year! US$15 million! I announced that the right to broadcast the TV in the D segment of the Serie A League belongs to Sky TV in the UK!"
With the precision planning of James Murdoch and the huge financial support of Murdoch News Corporation, Sky TV, a subsidiary of News Corporation, took step by step and snatched the D-segment from many competitors at a high price of US$15 million per year, and also established the name of "subord" in the minds of many colleagues.
Take a look! These nouveau riche from Australia will actually spend over ten million US dollars to acquire a block that is just a game. Is it so much money? (Note: Rupert Murdoch was born in Melbourne, Australia. He started in Australia. Therefore, although his focus has shifted to the United States, he is still regarded as an Australian company)
And Murdoch would naturally not explain anything to these colleagues. After all, the hidden tricks in Section D are enough to know them well. The wood is revealed by the forest wind and will destroy it. The kingdom is the way to make a fortune in silence.
The most unpopular D section was sold at a high price of $15 million as soon as it came out. Sky TV's bold move suddenly made the atmosphere tense. After all, no one expected that James Murdoch would be so spendthing, and threw out a total of $45 million in real money.
So, at the beginning of the bidding for Section C, all companies that planned to take the section changed their quotations before the notary staff collected the quotes for Section C. Even the representative of Mediaset was no exception. The representative who had just communicated with the big boss Berlusconi, who was sitting on the side, was looking around with sweat, as if he was afraid that he would not even get a single section of the trip. If this kind of fire was really done, he might be fired by the boss.
Finally, after a terrifying revision and the notary read out the quotation, Adria Media, a subsidiary of Chery Gorian, made a big move and won the television broadcast rights for the next three years of the C segment for US$25 million per year.
The competition for Section B was even more intense. Mediaset, who had made two consecutive bids but had nothing to gain, finally began to be anxious. Silvio Berlusconi, who had been firmly sitting in Diaoyutai, did not want to see himself, who originally controlled the Serie A broadcasting rights, lose this inherent territory overnight and launch a fierce attack on the fat section B.
The result of Lao Bei's doing this was that Berlusconi's Mediaset and Murdoch's Sky TV station, which was bound to win, and Adria Media, who had tasted a sweet spot before, had a fierce crash. The three of them offered the same offer in the first bid, and all offered a price of 50 million per year, so they had to conduct a second round of bidding under the supervision of notary staff.
At this moment, Cherigaoli, the thinnest among the three companies, could no longer hold on. After barely giving a quotation of $60 million per year, he was immediately compared by the 70 million US dollars offered by the other two companies and was eliminated.
At this time, Berlusconi was sweating profusely. He thought it was already the limit of a B-segment that he had acquired $70 million a year. He didn't expect that Murdoch was so strong that his two quotations were exactly the same as him!
Murdoch, who was sitting on the other side, considered his budget at this time and found that if he continued to raise the price and forced himself to buy this B section, the final result was that Sky TV would not have more funds to compete for the last big fish.
However, we cannot give up so easily. At least we must use this opportunity to waste more competitors' "bullets", which is in line with the interests of News Corporation.
Therefore, the little Murdoch who made up his mind set up a suspicion array made Berlusconi mistakenly think that Sky TV would offer a higher price for Section B. The face-saving Lao Bei naturally would not let his opponent get what he wants on his territory. He gritted his teeth and quoted a price of US$75 million per year in the third round of bidding.
What made Berlusconi vomit blood was that the third round of Sky TV's offer was still $70 million! He was fooled!
But the situation has been done. Mediaset, which has consumed a lot of resources in Section B, is no longer able to compete with Sky TV for the last Section A.
However, just when everyone thought that Section A was already the possession of Sky TV, the state-owned unit of the Italian Radio and Television Company suddenly took action, and a quotation of $100 million almost shattered the Sky TV dream.
Murdoch wiped his cold sweat and thought to himself that it was very dangerous. If he hadn't changed the price to $100 million like the other party at the last moment, he would have definitely come here and returned in disappointment this time.
Chapter completed!