Chapter 26-27 Plot against McDonald’s

Lin Feng coughed lightly, attracting the attention of all reporters.

"Dear journalists, Qidian Fast Food Chain, a subsidiary of Lin's Catering and Entertainment Co., Ltd., will automatically provide invoices to all customers who come to dine from tomorrow, and they will be scratch-off invoices." Lin Feng finished.

A mysterious smile.

The reporters were stunned, their minds racing.

"Mr. Lin, what do you mean by this? Does it imply that McDonald's, KFC and other fast food restaurants do not issue invoices, which is an act of tax evasion?" A group of reporters swarmed over and grabbed the microphone to ask.

Lin Feng smiled but did not answer.

"Mr. Lin, you should know that the catering industry has a fixed tax rate of 5.45%. McDonald's and KFC will never actively evade taxes." Zong Qinghou secretly kicked Lin Feng.

"Mr. Zong, don't worry, I know this." Lin Feng secretly patted Zong Qing's hind legs and said, "You know, I know, almost all entrepreneurs know this truth. But ordinary people don't know, and neither do reporters."

Lin Feng secretly pointed at the reporters in the audience who looked surprised and had big news.

Zong Qinghou said nothing, silently thinking about Lin Feng's intentions.

"Mr. Zong, you also know that in terms of taste and texture, for most people, the taste of your Very Coke is the same as that of Pepsi and Coca-Cola. But why do their Cokes sell so well? Your Very Coke

But it doesn’t work? There is only one reason, brand effect. Chinese people have already preconceivedly recognized Pepsi and Coca-Cola, and psychologically they believe that your Very Coke is a counterfeit and will definitely not taste as good as the original.” Although Lin Feng’s words were a bit harsh, Zong Qing said

Later I knew this was true.

If Very Coke is sold in Pepsi-Cola or Coca-Cola bottles, the performance will be just as good, but if Very Coke uses its own bottles, it cannot be sold.

"So, Mr. Zong, I know that McDonald's and KFC are good tax-paying enterprises, but I will still say these words that will mislead the public, just to gain popularity." Lin Feng smiled slightly and continued, "

If an entertainment star wants to become popular quickly, the quickest way is to start a scandal. If our strategic alliance wants to gain popularity in the shortest time and become a household name, there is no faster way to start a verbal war with a company that is already familiar to the public.

Already."

When Zong Qinghou heard this, he was very happy. He secretly said to Lin Feng that he was despicable, but he liked this method very much. It is said that there is no businessman and no treachery, not to mention that this is just a business method.

"However, aren't you afraid that the giants of the two fast food chain stores will cause trouble for you? If a lawsuit breaks out, your assets will not be enough to deal with it." Zong Qinghou said worriedly.

"Haha, Mr. Zong, did I say that McDonald's and KFC evaded taxes? I only said that my fast food chain automatically provides customers with invoices. What are they suing me for? Are they suing me for selling hamburgers cheaper than them?" Lin Feng

He laughed and said, "All this is secretly speculated by reporters in the audience who don't understand taxation. Maybe they understand it at all, but they deliberately pretend not to understand it in order to pursue news points."

"As for trouble, I'm not afraid of it anymore. When I decided to open the country's first fast food restaurant with independent intellectual property rights, I realized that I had to compete with McDonald's and KFC. My ambition is not big, as long as I compete with McDonald's domestically.

Just have a three-legged relationship with KFC!" Lin Feng said, clenching his fists.

Zong Qinghou shuddered. Lin Feng's "very small" ambition deeply touched the heart of Zong Qinghou, who made his fortune from Waha x Nutritional Children's Oral Liquid. He looked at this young man who was about the same age as his own son.

Man, for the first time Zong Qinghou lamented that Lian Po was old!

Lin Feng's determination, decisiveness, means and courage far exceeded those of the young people he had seen, and were even as good as these well-known entrepreneurs who already had a certain status in the industry.

This young man will definitely achieve great things in the future. - Zong Qinghou secretly marveled.

At this moment, Zong Qinghou burst out from his heart again because he was middle-aged and his vigor, which had been slowly tempered by the unique environment after his success in starting a business. - I must make Waha x the largest share of the domestic beverage market.

enterprises, we will never be the last in the carbonated beverage market!

The next day, newspapers and major news across the country reported that Lin Feng’s Qidian fast food restaurant and Waha

Beverages are provided by Waha x Group.

But this report is not the point. The point is the bomb that Lin Feng dropped later.

"Qidian fast food chain CEO alludes to tax evasion by foreign fast food?"

"McDonald's, KFC evade taxes?"

"When you go to McDonald's or KFC, you must ask for a receipt!"

...

Major news newspapers across the country focused on Lin Feng's words. Suddenly, uninformed ordinary people across the country cursed McDonald's and KFC for their cunningness. They asked for invoices when eating and appealed to the national tax agency.

Close scrutiny of McDonald's and KFC.

At this time, Lin Feng added fuel to the fire and secretly asked someone to post a post: urging everyone to ask for invoices.

If everyone at KFC or McDonald's asked for a receipt, China would lose tens of millions of out-of-school children!

If everyone at KFC or McDonald's asked for a receipt, China would have a few more aircraft carriers!

If every person at KFC and McDonald's asks for an invoice, the contribution rate to China's comprehensive national strength will be 2%!

Lin Feng, I own 5% of Tencent's stocks, and I have a good personal relationship with Ma Huateng. With Ma Huateng's help, all QQ users will pop up a link about this post as long as they open QQ. In just three days, this post was clicked

The volume exceeded 100 million. Inadvertently, under the impulse of "blind" patriotic netizens, a Guinness World Record was created for the most clicks in the shortest time.

Due to the appeal of this sensational text, more uninformed netizens joined in the action of asking for invoices. Suddenly, McDonald's and KFC became the target of public criticism, standing at the forefront of the storm, and Lam Feng's starting point

The fast food chain has become a well-known brand in the shortest time.

Get invoices, repair schools, build aircraft carriers, and attack Little Japan! - became a slogan passed down word of mouth among netizens.

In view of the seriousness of the matter, the bosses of McDonald's and KFC in China reported the "tax turmoil" to the two CEOs in the United States who are on vacation. McDonald's Chairman and Chief Executive Officer (CEO) Jim Cantalupo

Sir, he just looked at it, smiled slightly, and replied with four words - let it be.

Jim Cantalupo allowed McDonald's to overtake KFC and become the world's largest fast food chain in the 20th century. He went through countless storms. Lin Feng's little trick was easily seen through by Jim Cantalupo.

.If McDonald's responds at this time, it will only become more and more negative. On the contrary, it will help Lin Feng more and increase the popularity of the fast food chain.

What's more, even if McDonald's ignores this matter, China's tax bureau will come forward to clarify the matter under the public outrage. In this case, why should McDonald's care about it?

David Novak, the president of KFC, had the same attitude towards the matter as McDonald's, but his words were simpler. He kept his mouth shut and asked the general manager of KFC in mainland China not to make any response.

After the instructions, the presidents of the two companies went on vacation with confidence, which was nothing more than a trivial matter. It is not surprising that when McDonald's or KFC grow, they will always encounter various troubles.

.

Putting aside how McDonald's and KFC handled this "tax turmoil", the turnover of Lam Feng's Qidian fast food restaurant in the past three days was three times the original, while the turnover of KFC and McDonald's was less than half of usual.

Following this, Lin Feng opened a Qidian flagship store with an area of ​​more than 100 square meters in a prime location opposite two McDonald's and KFC fast food restaurants. Since he has declared war with McDonald's and KFC, let's

The war was more violent, and it also directly demonstrated to everyone in Chu City their ambition to compete with foreign fast food restaurants.

In order to cope with this "tax turmoil", Lin Feng specially hung a large poster in the flagship store - please be sure to ask for an invoice!

This made the managers of the Chu City branch of McDonald's and KFC across the street particularly dazzled and left a bad taste in their mouths. I wonder if the owner of the fast food restaurant had eaten the heart of a bear or the gall of a leopard at this point. He actually dared to openly communicate with McDonald's and KFC.

These two Fortune 500 companies are competing against each other.

Humph, let’s see how you are going to die! - The two managers secretly snorted, and immediately launched various preferential activities. However, under the current "tax crisis" and the low-price dumping strategy of Linfeng Qidian Fast Food Restaurant, the results were very low.

Although Lam Feng's newly opened flagship store competes with McDonald's and KFC, it is more popular than the two combined.

However, Lin Feng is not too happy about the current results. Now it is all advertising effect. After the "tax turmoil" is clarified, his business will definitely slowly decline, and the business of the flagship store will definitely not be as good as that of McDonald's and McDonald's opposite.

KFC. After all, for a fast food restaurant, price is a factor, but in the end it is taste that determines everything. The taste of KFC and McDonald's is indeed much better than the burgers at Linfeng Qidian fast food restaurant.

In this regard, Lin Feng could only ask the chef to work hard on the raw materials.

The cost of a piece of bread is 30 cents; lettuce, based on the market wholesale price, the average cost of lettuce per burger is 0.5 yuan; salad dressing, based on the bottled salad dressing on the market, the cost of salad dressing per burger is 0.1

The price of each fried chicken burger will not exceed 2 yuan, and the total cost of a burger is only about 3 yuan.

McDonald's and KFC sell a hamburger for RMB 16.8. Taking into account the rental costs, labor costs, packaging costs, etc., the profit of a hamburger is at least RMB 10.

Lam Feng's hamburgers cost NT$15 for three packs, with an average price of NT$5 each. Most people who come to buy hamburgers usually buy 3 burgers. After all, buying one hamburger alone costs NT$6. The difference of NT$1 in the middle is very important due to the affordability.

For customers who have just come to patronize, it is still quite tempting.

Lin Feng has calculated that if the raw materials are sufficient and the chef's skills are up to standard, the cost of a hamburger for Lin Feng is between 4.9 and 5 yuan. If each customer comes to buy three burgers, the profit of the hamburger will be almost zero. However,

Lin Feng is not worried about this. Firstly, if the taste is not good, it will eventually affect the business; secondly, in addition to the huge profits from burgers, fast food restaurants also make huge profits from drinks. Coke and other drinks with a lot of ice cubes are served in small cups.

The cost is no more than 0.7 yuan, a medium cup is only 1 yuan, and a large cup is only 1.5 yuan. It is impossible not to drink a drink when you go to a fast food restaurant.

Lin Feng's profits are concentrated in the beverage area, attracting customers with affordable and delicious burgers and fried chicken, and making money from beverages.

Ever since Lin Feng ordered burgers, fried chicken and other foods to have enough ingredients, business has become even more booming. Although the texture and taste are still slightly different from KFC, McDonald's burgers, fried chicken, etc., but compared with the price,

The burgers at Qidian fast food restaurant can be considered to be of high quality and low price.

Many customers have been worried about the issue of whether cola is cola or not. After many customers tasted it with the mentality of supporting national brands, they found that there is no difference between Pepsi and Coca-Cola. It also directly boosted the business of Qidian fast food restaurant and also promoted the baby business.

Sales volume of branded beverages under the Harx Group.

However, due to the limited beverage varieties of Waha

The determination of the market.

However, although Lam Feng's Qidian fast food chain business is booming, its profits are not as good as those in the first three days of opening. Now the daily net profit of each chain store is only between 1,000-3,000 yuan. Although the flagship store has taken away many McDonald's and KFC

There are many customers, and the turnover has reached an unprecedented 100,000 yuan. However, due to the rent of the store, the net profit of the flagship store, although it exceeds the point, is still less than 10,000 yuan.

During the same period, although McDonald's and KFC Chu City branches experienced "tax turmoil" and Lin Feng's price dumping regardless of cost, the daily net profit was more than 10,000 yuan, and the gap between the two was huge.

At this time, the "tax turmoil" was intensifying. Although various newspapers disclosed the tax payment patterns of McDonald's and KFC, many ordinary consumers still subconsciously believed that if they did not get an invoice, they would not pay taxes. We still called for relevant

The department is strictly investigating McDonald's and KFC's failure to issue invoices.

Finally, under the instruction of a certain leader, CCTV conducted a focus interview on the tax issues of McDonald's and KFC. During the focus interview, relevant tax authority personnel carefully explained the tax payment models of McDonald's and KFC.
To be continued...