Chapter 582: Play the long game and catch big fish

If Lin Feng was not aiming at the "small profits" of "smart" computers from the beginning, then what exactly was he looking at?

Everyone looked at Lin Feng sideways after hearing this. The cells in their brains were spinning wildly, trying to understand some of their boss's ideas with leaping thinking. Otherwise, as subordinates, they could not understand it at all. Understanding the boss's intention would be too much of a failure.

Quite a bit.

After thinking for a moment, everyone had no choice but to give up. They felt inferior to their young boss's leaping thinking mode. If it weren't for the fact that medical science is not developed enough now, they would really like to open Lin Feng's head and see what's inside.

What it consists of.

"Boss, what do you mean...?" Wu Zhaopu asked on behalf of everyone.

Lin Feng smiled.

"The traditional operating model mainly relies on profit-to-revenue ratio to maintain company operations and development, but now is a diversified world and an era of eyeball economy. The profit of a product is not only maintained by reducing costs, but also more.

A big piece of cake - advertising." Lin Feng stood up, pointed to the big map of China on the wall and said, "Our 'smart' computer is extremely cheap, cheaper than any computer with the same performance on the market.

We have an absolute advantage in terms of price. In this increasingly expanding Internet 3.0 era, computers will be the most indispensable electronic products in people's daily lives. There are 430 million households in China. If every household has one of our

Smart computers, even if we don't make money on the computers themselves, or even lose money, we have 430 million users. Especially every 'smart' computer has our operating software installed on it."

After hearing this, everyone already understood what Lin Feng was talking about, and they all slapped their foreheads in unison, secretly thinking that they were confused, how could they forget such an important thing.

Advertising, in the 21st century, has entered thousands of households. For everyone on the earth, even if you are in Antarctica, you can see advertisements for products of major companies. Especially now that we have entered the Internet 3.0 era, whether it is "Google"

, or major portal websites, advertising revenue has become an important source of profit. If a "smart" computer has a large customer base and has developed operating software for media, as long as you insert some advertisements on it, the profits will be huge.

The jealous madness.

Why didn't we think of this? - In the conference room, Wu Zhaopu and others asked secretly, looking at Lin Feng with a slightly more alien-like look.

"If there are users, there are ads. As long as our user base is large enough, the profits from advertising will definitely satisfy us. And if these customers are satisfied with our 'smart' computers, they can become our potential loyal customers.'

Although smart computers do not make money or even lose money, we can make money from the computers they buy in the future. After all, the performance of smart computers is really average and can only be used for ordinary purposes. With the development of computer hardware and software upgrades, computers

Upgrading is inevitable." Lin Feng said with a confident smile.

Making money in the future! - This is what Lin Feng has been aiming for early in the morning. A person must have a long-term vision and cannot be limited to the small profits in front of him. Only by taking a long-term view can he catch big fish.

"Bah, bang!" There was a round of applause in the conference room. Everyone applauded Lin Feng's vision. With such a boss with a long-term strategic vision leading the company, there is no need to worry about the "Second World" not being able to grow.

Abby also had a look of amazement. Lin Feng's move was really clever, and he cleverly brought other companies under his control into this big cake, sharing this "cake", and also let the "second world"

Far from feeling unhappy, other shareholders were grateful to Lam Feng for his generosity.

It seems that becoming Lin Feng's personal consultant may be the wisest analysis in my life. - Abby Cohen secretly said.

Looking at the excited faces of everyone, Lin Feng smiled slightly. He wanted more than this. Lin Feng believed that if the advertising strategy came to the fore, it would deeply touch companies such as "Dell", and then there would be real good things to see.

Subsequently, the "Second World" officially announced the cost of the "smart" computer, and publicized that this time due to the company's own accounting errors, the "smart" computer was sold at a price lower than the cost. However, in order to fulfill its promise to the public, the previous

Users who order will still enjoy the preferential price of 2,600 yuan and all after-sales services. And during the previously announced one-month pre-sale period, the current price will be maintained. After the initial launch period, users who order again will only enjoy

The lowest discount price is 2650 yuan.

This advertisement came out, and the industry was in an uproar. Originally, the price of "smart" computers was speculated to be low profit, but unexpectedly, it was sold at a loss. Moreover, through calculations, many computer sales companies can clearly know that the "Second World" is not lying.

It is indeed selling at a loss. So since it is losing money, it has not changed the price or the pre-sale time. This is something that many computer sales companies do not understand.

Although this can bring a large number of orders, it is operating at a loss. Can the "Second World" afford it? - Many computer sales companies remain silent and wait and see what happens.

Compared with the silence of many computer sales companies, consumers are really excited. At first, the "Second World" announced that "smart" computers were making money at a loss, but most consumers didn't believe it. After all, how can any company be so stupid as to sell things at a loss?

. However, major domestic newspapers and magazines subsequently analyzed in detail what constitutes a "smart" computer, proving that it was indeed a money-losing operation. Now all the parents who were hesitant to buy or not were tempted.

Half a month has passed since the first scheduled release of "smart" computers, and the price will be revised in half a month. Although it is only increased by 50 yuan, for parents who choose "smart" computers, 50 yuan is a lot.

Now, at least I can buy a hundred pounds of Chinese cabbage. What’s more, it’s so cheap that not many parents can bear the temptation.

Suddenly, orders poured in like snowflakes, and the number of orders surged from one million to more than four million, which was close to the total sales of major computer sales companies in the country in 2001. (Individual DIY, assembling computers is not enough.

Including this, the market is even larger.)

Faced with the sales performance of "smart" computers, major computer sales companies have behaved extremely calmly, showing no signs of anxiety or even launching any corresponding measures.

In their opinion, the performance of "smart" computers is absolutely entry-level and absolutely low-end, which has little impact on them. Moreover, "smart" computers are currently operating at a loss. They would like to see how Lin Feng handles this matter in the end.

"Second World" is a listed company, and its every move directly affects its stock price. Currently, due to the news of the loss-making operation of "Smart" Computer, the stock price has dropped from the highest of 102.5 yuan to 95 yuan. Lin Feng's personal assets were instantly

A decrease of US$1.7 billion.

If this order continues to skyrocket, the stock price of "Second World" will only continue to fall. This will not only affect the stock price of "Second World", but will also bring about other chain reactions. Other manufacturers will doubt the payment of "Second World"

Ability, repayment ability, etc. This is a chain reaction, affecting the whole body.

Therefore, many computer sales companies such as "Dell" and "Lenovo" do not hope to sell as few "smart" computers as possible, but hope to sell more of them. The more orders there are, the "second world" will lose money.

The more there are, the more the stock price will fall. In order to balance the books, stabilize the stock price, stabilize the market sentiment, and stabilize the company's situation, the "Second World" will be forced to sell its CPUs and graphics cards at a huge discount, so that their computer sales will

The company may be able to find a bargain.

With this idea in mind, companies such as "HP", "Dell", and "Lenovo" are waiting very leisurely, waiting to see the "Second World" start selling CPUs or display chips at low prices because they cannot sustain the massive orders.

.

But what they didn't expect was that Lin Feng not only had no intention of stopping, but continued to promote advertisements for "smart" computers. He had just run a time of 13.12 seconds at the IAAF Grand Prix in Switzerland, breaking the Asian record in the men's 110-meter hurdles.

Chinese track and field athlete Liu Xiang appeared on TV to help Lin Feng promote "smart" computers.

——Westerners say that Chinese people cannot get rankings in track and field competitions? I say no, if Westerners can do it, we Chinese can also do it. The 21st century is the century of computers. Buying "smart" computers will help

Give your children the wings of their dreams, start from scratch, and join me in moving toward success and the world. Believe me, we Chinese will definitely be able to stand at the top of the world!

Liu Xiang's absolutely confident expression and highly inflammatory words in the advertisement made all parents' hearts flutter. Especially now that Liu Xiang has just broken the Asian record and refreshed the world youth record in track and field competitions. This is very convincing in itself.

Let the many parents who have hesitated and hesitated no longer hesitate, and orders have once again surged like the Yellow River.

In one week, orders for "smart" computers soared from the original 4 million to 8.52 million, and the data is still increasing every day. In particular, a senior official from the Ministry of Education admitted that the "smart" computer is indeed a very suitable computer for entry-level computers.

This brings peace of mind to many parents.

"Liu Xiang, thank you! Your advertising slogan is so nice!" The success of today's "smart" computers is inseparable from Liu Xiang's advertising, especially the advertising rhetoric was thought up by Liu Xiang himself on the spot. Watch it in Lin Feng

Come on, this set of advertising slogans is very Liu Xiang's own flamboyant style, but this style is very popular with Lin Feng. If you have achievements, there is nothing to be afraid of if you are flamboyant. And Liu Xiang is not blindly arrogant, his self-confidence is based on his own strength.

.

"Haha, Director Lin, please don't laugh at me. I'm reciprocating the favor. By the way, Director Lin, the professional doctors you hired for me are really good. Now after training every day, receiving massage and physical therapy, my whole body

I feel very comfortable. And I don’t have to worry about any hidden injuries. Speaking of which, I still want to thank you." Liu Xiang said very sincerely.

Liu Xiang is full of gratitude to Lin Feng. First, he is grateful for his trust and respect for him. When he had almost no achievements, he was willing to sign a contract with a high salary, which greatly improved Liu Xiang's family situation; second, he was grateful for the few years that Lin Feng hired for him.

He is a foreign professional sports physician, which is very suitable for Liu Xiang.

"Haha, there's no need to thank me. If you really want to thank me, you can repay me by winning an Olympic championship in the future." Lin Feng said with a smile.

Liu Xiang nodded secretly after hearing this. Now he owed Lin Feng, and if he wanted to repay, he could only win the Olympic championship.

"Don't worry, I won't let you down." Liu Xiang's eyes were full of fighting spirit.

Looking at the fighting spirit in Liu Xiang's eyes, Lin Feng knew that Liu Xiang probably didn't win the championship in Athens in 2004. His appearance did not change Liu Xiang's trajectory, but might make him more successful.

However, Liu Xiang's advertising has made many computer sales companies really confused. Why under such circumstances, Lin Feng still promoted it so aggressively. For an order of 8.52 million, a computer would lose 5 yuan, not counting any operating costs. Net computer

The net loss of production cost was RMB 5, and the loss of RMB 42.6 million for 8.52 million units, and orders are still rising. How is Lin Feng going to make up for this loss? Is it really just for the sake of the company's reputation, as he said?

?

The share price of "Second World" also fell again and again, plummeting back to 77 yuan. Lin Feng's assets shrank significantly by US$6 billion, and his ranking fell from third to fifth. The industry was full of negative opinions on it.

, and even many "anti-Lin faction" experts and reporters even advocated that this time will be the beginning of the decline of the "Second World".

From the surface of the matter, this is indeed the case. The "Second World" may have fallen into a quagmire because of this incident. But companies such as "Dell" are not fools, and things are definitely not that simple. Looking closely at Lin Feng's past actions, Lin Feng has never

I have never done anything to gain publicity at a loss. I usually earn fame and money at the same time. I make a lot of money and make people jealous.

What is Lin Feng thinking? What is his plan? - Many computer sales companies that were still watching the show could not sit still at this moment. They each convened think tanks to guess what Lin Feng's intentions were. Lin Feng's actions were too unusual.

, they always feel that there is some "conspiracy" behind it, a "conspiracy" that can affect their vital interests.

Amid the uneasy speculations of many CEOs of computer sales companies, Lin Feng finally took action. Lin Feng solicited investment from all walks of life. After logging in to the "smart" computer, he started advertising investment on the operating software interface, and at the same time in the "learning mode"

, "Internet mode" and "Game mode" pages display advertisements.

When Lam Feng's investment advertisement came out, the industry was shocked.

That’s it!——Everyone suddenly realized it, but their mentality was different.

As a Chinese newspaper, "Guangming Daily" naturally praised it - "Second World" has created a new profit model. Under the 21st century service operation model, advertising revenue replaces ordinary operating revenue. There is no doubt that it

It is very reasonable and very wise.

The commentators of "USA Today" shook their heads repeatedly. They did not expect that the Chinese would come up with such a clever way to make money, but they were a little unconvinced - the decision of "Second World" is indeed beyond everyone's imagination, and may open up new opportunities.

The era of profitability. But will advertising companies buy it? Will the income be enough to offset their investment?

The British "Times" has always been more supportive of Lin Feng and regarded him as a miracle in the business world. This time it was amazed again and again - Lin Feng is indeed worthy of being a Chinese boy. He always does amazing things, the more the outside world is not optimistic about him

, the more incredible he is able to do. But will this use of advertising revenue to replace the traditional operating revenue model change the pattern of the computer sales industry? We will wait and see.

Compared with the relaxed tone of the press, many computer sales companies are not in such a good mood. They did not expect that Lin Feng would make money by auctioning advertisements, which is undoubtedly beyond their imagination. And with the popularity of "smart" computers today, Lin Feng
To be continued...