Chapter 18 A New Beginning
"Crazy Stone" is popular!
At that time, the first day of the Lunar New Year was not a good schedule, but this time period was just a not-so-good schedule. To some extent, the commercialization of the Chinese film market was not long, and the real concept of schedule was not yet fully popular, and it was not as conventional as the North American market that had been developing for a century. Therefore, except for a summer schedule that has been basically accepted and recognized by domestic moviegoers and movie fans, in fact, even the so-called New Year schedule has not yet been completely formed.
Minghu Culture first proposed the concept of "Spring Festival", which attracted the attention of many people in the industry. On the first day of the Lunar New Year, who is not allowed to visit relatives and friends to pay New Year's greetings? Who can't reunite with their families and drink wine?
Even in the next few days, who wouldn’t have a gathering of friends?
Who would go to the movie?
It would be strange if the movie market is popular!
In fact, "Crazy Stone" won a dominant film scheduling rate of 72% as soon as it was released, but in the first few days, the attendance rate was indeed not too ideal.
Even though Feng Bicheng and Huang Ge are already very appealing directors and actors, the publicity team led by them, in the first few days, every time they went to a place, they seemed to have gained less enthusiasm from the fans they should have received.
But the audience who have watched it almost unanimously praised it!
In this era, the pace of life is getting faster and faster. In the past, the saying that the fifteenth day of the first lunar month was over was already impossible. It turned out that one family of relatives had a meal one day. Now, during the Chinese New Year, several relatives gathered at big tables, and rural people also quickly visited relatives. Then they had to consider returning to the city to work. This year, it was getting shorter and shorter.
And more importantly, in fact, many people no longer regard visiting relatives and friends drinking and eating meat as an important thing for the New Year. In addition to reunion, there is entertainment.
So, "Crazy Stone" seemed less lively on the first day of its release. The next day, the audience was already increasing, and it seemed that it was getting hotter and hotter. By the fifth day of the Lunar New Year, the film market suddenly became particularly lively. At this time, in just five days of release, "Crazy Stone" had a box office of more than 200 million yuan, and many people were shocked to death.
After "Big Star"'s box office exceeded 500 million, Feng Bicheng became famous in one fell swoop, his second work was not said to be more than "Big Star", but on the one hand, he took a different approach in storytelling techniques, while on the other hand, he maintained the unique regional humor elements of China, making "Crazy Stone" appearing suddenly have a stunning effect.
Therefore, even though the relatively cold "Spring Festival" was obtained, the movie did not seem to have really had a "explosive peak" in the box office, but in just a few days along the way, it has been recognized by the industry and the industry that the big sales of this movie are already unstoppable!
The movie itself is of high quality, has a great reputation, is released and scheduled. It has no influential competitors at the same time, and the audience is actually quite skilled and rich at this time!
So, "Crazy Stone" fired the first shot of the year so easily and calmly!
As of the tenth day of the New Year, the movie has been released for ten days, and the cumulative box office has reached more than 420 million!
And at the same time, "Black Skin" became popular!
A young actor Liu Zhongxin, who was completely unknown before, became famous within ten days!
When the movie was finally released on April 14, 2005, it set an astonishing box office record for 68 days of release, winning the domestic box office championship for 47 days in a row!
This is what the big movies such as "The Matrix", "Dragon Gate Inn", "Life and Death" have never been achieved. Who said that the off-season must be the off-season? Who said that the off-season box office must be the off-season?
The domestic box office of more than 680 million yuan won by the movie made "Crazy Stone" the fifth place in the box office rankings of domestic movies, second only to "The Matrix", "Longmen Inn", "Life and Death Gate" and "Huang Feihong's Men Should Strengthen Self-Enhancing".
Feng Bicheng's cumulative box office of film works is close to 1.3 billion yuan. Among Chinese film directors, he has even surpassed Qin Wei and Liu Chengzhang, currently second only to Li Qian.
…………
In 1995, when Li Qian had just arrived in this time and space, Hollywood movies were already dominating the world with great strength. However, at that time, European literary and artistic movies were dead and the wave of commercialization of Chinese movies was in full swing, and Southeast Asia, Japan and South Korea had not yet completed the final step of complete decline.
At that time, in the traditional Chinese cultural circle, martial arts films produced by Chinese films, such as Du Weiyun in Southeast Asia, had quite some markets, and were fighting against Hollywood blockbusters.
The subsequent developments are well known.
Hollywood almost conquered the whole world.
In Europe, where the literary and artistic film base camp, the main audience of movie viewing has long been completely dominated by Hollywood blockbusters. Japan, South Korea, and Southeast Asia have long become Hollywood's back gardens.
Like Japan and South Korea, although local films are always developing tenaciously, and local style works such as Japanese animation works, youth love works, etc., such as some of the films that have profound human nature and in-depth research and discussion of society brought about by a group of young and new directors in South Korea in recent years, can be said to be their own. But in fact, these local films are not only unable to go out, but even in the local area, their box office is only a fraction of Hollywood blockbusters, and they are not able to compete with foreign powerhouses, which means they can gain a little reputation as literary and artistic movies internationally.
To put it bluntly, no one can beat Hollywood by investing in the big film industry with huge concentrations of capital, manpower and industrial systems. They can only play a little bit of soup that Hollywood doesn't want to pick, that is, local movies are only like this in Europe, even Japan and South Korea are even more like this.
If there is no accident, if the wheel of history is not disturbed, China's film market is larger and the overall film industry is more complete, but when time reaches this time in 2005, the Chinese film market will almost certainly be like this.
Hollywood blockbusters are popular all over the country, and domestic films have almost no resistance. Some big directors invested heavily, attracted big stars, formed big casts, tried commercial production, and tried to resist the invasion of Hollywood movies, which had some results. But in the end, they made some money, but lost their reputation. The fact proved that at this stage, what the domestic film industry really accumulated was experience.
Experience of success and experience of failure.
But no one can really resist the invasion of Hollywood blockbusters. No matter how much the country formulates relevant policies, it is really impossible to do it.
In the time and space that Li Qian once experienced, this world developed in this way.
However, in this time and space, because of the emergence of Li Qian and the continuous investment for several years, Hollywood blockbusters are extremely powerful, but they are only one step away from the Chinese film market and have not been able to completely conquer this market, so they say that it is "almost" to conquer the whole world.
2002, 2003, 2004, for three consecutive years, the Chinese film market showed a steady upward trend, especially when the time came to 2004, although many domestic high-quality films were released continuously, the annual total box office of domestic films exceeded 10 billion yuan in one fell swoop, reaching 10.73 billion yuan.
However, a big cake like a Hollywood blockbuster that is stronger every year still failed to cut off the largest box office of more than 10.7 billion Chinese yuan throughout the year. Hollywood movies finally took away more than 5.2 billion yuan, but still failed to exceed half.
In the past year, the domestic movies with a box office of over 100 million yuan have exceeded 10 for the first time in history, reaching 11, of which six have a box office of over 200 million yuan. What's more, Minghu Culture's two highlights this year, "Longmen Inn" has exceeded 800 million yuan in domestic box office, and "The Matrix" has historically broken the 1 billion yuan mark, creating a new record in the Chinese box office market!
It is precisely with these outstanding domestic works that Chinese domestic films once again struggled to defend China's local market, making the Chinese film market one of the few local markets in the world that have not been completely captured by Hollywood blockbusters. If individual countries that are either closed to the country, trade embargo, or politically opposed to the United States can also be excluded, this "one" can also be removed.
China is the only one!
Of course, in the precious box office of more than 5 billion yuan obtained by domestic movies, Minghu Culture only accounts for a share of over 2 billion yuan. Compared with the previous two years, Minghu Culture was almost fighting against Hollywood blockbusters with its own strength, competing with Hollywood blockbusters. This year's Minghu Culture seems to be a bit "weak". On the other hand, other domestic film companies and film directors have begun to rise.
The old director and the new director, some people make money, and gradually they have the meaning of blooming flowers.
Liu Chengzhang, Zhao Meicheng, Wu Han, Guo Yulong.
"Flying Sky", "Bloody", "Laughtering Heroes", "Fighting the Princes".
Movie fans still complain a lot, about stories, logic, costumes, characters, actors, etc., but it is undeniable that at that time, in the Chinese film market in 2004 and 2005, the quality of the entire domestic film, especially the commercialization level, was indeed steadily improving.
However, even so, even if everyone is able to make certain commercial blockbusters with negative reviews and make money, it seems that Minghu Culture is not that strong in the domestic film market, but the four words Minghu Culture are still enough to make the entire domestic film circle daunt.
Because of The Matrix.
Because of Li Qian!
Li Qian and his "The Matrix" are the first truly globally popular work in the history of Chinese films, and they have already represented that Chinese films have truly advanced to the second place in the global box office!
That is to say, while domestic films are still busy thinking about how to make a good Chinese movie and try to make money, and even have to sacrifice reputation to a certain extent, Li Qian and "The Matrix" have really gone to the world and started to compete with Hollywood movies around the world!
This movie is selling well in North America, Europe, Japan and Korea, and in all places where Hollywood movies will be sold. In addition to a godlike "Titanic", it defeated all Hollywood movies in the Hollywood movie market.
So take it for granted, the sequel to "The Matrix" has become a matter that not only Chinese movie fans but also global movie fans have always been paying close attention to. There have been various news and rumors before, but the start time of the second part of "The Matrix" has always been vague.
Even if there is a second part of "The Matrix", it is currently an unconfirmable thing. As for whether Li Qian will direct the second part himself, it is even more impossible to talk about.
Just as "Crazy Stone" swept across the country, and when the movie market was recognizing that the off-season of the off-season of the Spring Festival was crazily harvesting the box office, Minghu Culture suddenly announced the holding of a new film launch conference. When the reporters arrived at the press conference at the agreed time, they were surprised to find that Li Qian and Qi Jie were both there!
When the press conference officially began, Li Qian personally announced that his fifth film after "My Savage Girlfriend", "Huang Feihong", "Red Sorghum" and "The Matrix" will be officially started.
The total planned investment of the film is 500 million Chinese yuan, equivalent to 250 million US dollars, and will be jointly invested and produced and filmed by Minghu Culture and Columbia Film Company in the United States.
In addition to the fact that Li Qian is the director and screenwriter of this movie, the entire crew, including the actors, will change Li Qian's always prefer to use Chinese actors. Even the male and female protagonists who entered the European and American "The Matrix" insist on using Chinese actors. In addition to the current confirmed that Bai Yujing will join and play an important supporting role in the movie, most of the roles in the movie will be played by actors of all kinds of skin colors from all over the world.
The filming cycle of the entire movie is 10 months, and the post-production is even more than one year! When the movie is finally completed, it is planned to officially land in theaters around the world in June 2007.
This film will become the world's first film to be shot using 3d-imax technology, and the photography and production technology is the exclusive patent of a research institution under Minghu Culture.
The name of this movie is officially named "Avatar".
…………
You know, Li Qian is now worthy of his name as an international director.
It is much more influential than the so-called international directors of Qin Wei.
Therefore, even on a global scale, his new movie is one of the hottest topics that fans pay attention to.
Therefore, the name "Avatar" spread all over the world almost within 24 hours as soon as it appeared with the launch of the new film.
However, no one knows what he wants to shoot and how he will shoot.
What kind of technology is 3D and what is good about it? Li Qian insists on using this technology to shoot, which makes more than 95% of the audience in the world know nothing about it.
***
To be honest, I actually like wine. I have tried drinking some wine, whiskey, etc., and I have also tasted some wonderful tastes. But every year during the Spring Festival, I really...ah, I won’t say it anymore, I will cry if I say too much.
Anyway, this year should be over, I'm back.
Chapter completed!