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Chapter 34 Publicity Strategy

After filming the sixth episode about Kang Gou-woo, Kwon Eun-he suddenly invited director Han Jun-ho to have a dinner.

When filming TV series, agents often invite directors to have dinner and make various requests, usually to give their artists more opportunities to appear. Usually, the assistant director does have the ability to help, not to mention that the relationship between Kang Wuyou and Director Han Junhao is really good in private. Therefore, Han Junhao agreed without thinking too much.

When he came to a potato soup restaurant next to the filming venue, the first thing that made director Han Junhao strange was that Kang Wuyou was not present. However, he didn't care. As the protagonist's artist, it doesn't make much sense to be present. As long as the agent and the director negotiate, the artist just needs to do things according to the rules.

After both of them sat down, Quan Eun-he respectfully poured a glass of wine for the director, and Han Jun-ho naturally took it. Seeing Director Han Jun-ho drinking the cup, Quan Eun-he carefully stated his request. However, beyond Han Jun-ho's expectations, Quan Eun-he's request was not exactly the same as he expected.

"What? Debut?" Director Han Junhao frowned. It turned out that there were two things in Kwon Eun-he's request. One was to hope that the director would increase Kang Goo-woo's appearance rate, and the other was to hope that the director could shoot the part of Kang Goo-woo, because President Kim Kwang-soo hoped to make Kang Goo-woo debut during this period. However, for Director Han Junhao, hearing such news suddenly made him confused and surprised him. What was confused was why President Kim Kwang-soo chose to make Kang Goo-woo debut at such a time, and the same was true for the surprise, which actually made Kang Goo-woo prepare to debut during this high-intensity shooting period. However, considering that some time ago, Director Han Junhao also understood a little. At that time, he also filmed the debut MV for Kang Goo-woo, and during that period, Kang Goo-woo was also working hard for his debut. If he had not participated in the shooting of this TV series, I think Kang Goo-woo had already made his debut normally now.

However, after thinking about it, the TV series had just finished the sixth episode, and President Kim Kwang-soo's arrangement was to arrange for Kang Woo to debut in early April, when the TV series was halfway through, about a dozen episodes. It must be to use the TV series "on.air" to increase Kang Woo's popularity and make its debut easier. Considering that Kang Woo'soo is not a main supporting role in this drama, he can naturally help with it with his relationship with him. With about four episodes left, it is not difficult to increase Kang Woo's appearance rate. I think President Kim Kwang-soo will do his best to promote Kang Woo, so there will be certain benefits for this TV series. After much consideration, Han Junhao nodded, but it still stated that he needed to discuss with Director Shin Woo's Chok.

Although I understand that director Han Junhao's answer is just a cliché, seeing director Han Junhao's smile and congratulating Kang Goo-woo on his debut, Kwon Eun-he understood that director Han Junhao would definitely help with all his strength.

...

Kwon Eun-he, who received positive feedback from director Han Junhao, told Kang Go-woo about his debut after confirming that the TV series crew would not obstruct Kang Go-woo's debut. However, his first reaction was exactly the same as director Han Junhao's reaction.

"What? debut?" However, Jiang Wuyou's reaction was both worried and excited. What was worried was whether he was filming a TV series would be unable to get out of his body, and whether he would have a bad impact on his debut stage. And what was excited was that he had been waiting for the debut opportunity for more than 8 years and finally realized.

"Brother Eunhe, will it affect the TV series when he is preparing to debut at this time? Did the crew agree?" Jiang Wuyou's most worried about is the TV series being filmed now. Although the topic of debut is very attractive, if something goes wrong with this TV series because of his own reasons, then he himself cannot prepare with peace of mind.

Quan Eun-he thought to himself, "You are not the protagonist, what does it matter if you lack your TV series?" But he also comforted him on the surface, "Don't worry, I have already talked to director Han Junhao. He will try his best to improve your scenes in the next two episodes and help us promote them. At the same time, during the period when you debut on the stage, you will try to compress your itinerary and try to shoot your part first to help you have time to practice and rest."

Jiang Wuyou, who was relieved, breathed a sigh of relief and continued to ask, "So, brother, did you decide on which stage we debut?"

Kwon Eun-he gently patted Jiang Wuyou's head, "What are you thinking about? How can you make a specific stage to make your debut? It's just that there is this concept. Now it's just a sure thing. You will perform your debut in early April, and you will be on one of the three major music stages. In this way, the TV series can be filmed for about ten episodes by then. At that time, you will definitely be very busy if you have to run two ends. Now you don't need to consider these things and shoot this TV series with peace of mind. Also, remember to rest well recently, go to bed early and get up early, and accumulate strength for the exercises below."

...

Perhaps he was too excited to hear this news, and there were few mistakes in the connected shooting. Fortunately, all the staff heard about Jiang Wuyou's upcoming debut, and they did not care too much about these things. Instead, they comforted Jiang Wuyou and told him not to worry about these mistakes. This can be seen that Jiang Wuyou's usual hard work and efforts are remembered by the staff, so everyone did their best to help Jiang Wuyou.

The one who helped the most was Park Yong-ha, who has released many music albums. Although at present, his albums are released in Japan, as a senior in the music industry, Park Yong-ha still gave a lot of suggestions to Kang Go-woo.

As for the director, Han Junhao, who is the assistant director of the supporting role, provided considerable help. In the next few episodes of filming, through director Han Junhao's negotiations, Kang Wuyou got a lot of face-showing scenes. He even suggested the director and editor, giving Kang Wuyou a lot of close-up shots.

During this period, President Kim Kwang-soo and the marketing department of CCM Company, the publicity about Jiang Wuyou began to start on a large scale. As the key point of publicity, the most popular TV series "on.air" is the main material point. Because a large part of the audience of the TV series "on.air" is teenagers, and at the same time, this group of people is the audience that the company targets Jiang Wuyou. Since it can be overlapped, it will naturally be used as the center of publicity.

Through the Internet, the company's marketing department promoted the role played by Jiang Wuyou, which gradually made a large number of viewers focus on Jiang Wuyou. Director Han Junhao also helped Jiang Wuyou to increase his TV series' appearance rate a lot, and once again attracted a lot of people's attention. At the same time, due to the promotion, it attracted many new audiences to watch this TV series. With mutual help and mutual benefit, not only Jiang Wuyou's popularity has been exposed on a large scale, but the ratings of the TV series have also been increased again.

At the same time, the previous MV song "Sad Footsteps" about Jiang Wuyou's filming was also revealed by some people. However, for the audience, in their eyes, Jiang Wuyou is an "actor". Therefore, what they pay most attention to is Kang Wuyou's acting skills. Occasionally, some people pay attention to the same pronunciation as Jiang Wuyou. However, because of the special nature of Korean pinyin, they did not actively think that Jiang Wuyou is the author of this song.

After the first wave of publicity, Kang Wuyou's popularity was recognized by most people throughout South Korea. Although the recognition level was not high, most people just regarded him as a newcomer, but as a newcomer, CCM has done a good job in promoting Kang Wuyou.

At this time, Jiang Wuyou also started a busy schedule between the practice room and the set. At the same time, Jiang Wuyou's first mini album also began the final finishing work. The strategy of the ccm is to launch Jiang Wuyou as a singer-songwriter, so the first mini album will naturally focus on Jiang Wuyou's own creation songs. Fortunately, the three songs written by Jiang Wuyou were recognized by President Kim Kwang-soo and were also recorded in the previous preparation period. Therefore, the final work this time is to focus on the shooting of the album cover. As one of the publicity strategies, the marketing department filmed the scene where Jiang Wuyou practiced in the practice room, and uploaded it to the Internet after editing. While the previous craze about Jiang Wuyou had just shown signs of dispersion, people's curiosity was once again picked up.

I originally thought that this video would introduce Jiang Wuyou's personal life. But what I didn't expect was that the uploaded content was actually a clip of Jiang Wuyou's singing and dancing. Although the songs in it were mainly old songs, it also included some songs that I had never heard of and cute dances, which made everyone curious that this "actor" could still sing? Or would Jiang Wuyou debut in the form of a singer?

I have to say that the marketing of ccm is very successful. The mystery is always the best weapon to arouse people's curiosity and attention. The audience of TV series who have been aroused by curiosity will naturally want to know about Jiang Wuyou. However, the ccm company, which only provides names, and Jiang Wuyou, a special habit that rarely goes online, keeps his mystery to the highest level. In addition to being able to confirm from the agency Ccm, Jiang Wuyou, as a singer, that Jiang Wuyou will debut, all other information about Jiang Wuyou, is zero for the outside world.
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