In fact, there are currently "three increases" in the TV drama market, namely: rising actors' pay, rising costs of TV dramas, and rising income.

It can be regarded as a causal relationship, because the increase in actors' remuneration has led to the increase in the cost of TV series...

As for the increase in benefits, it actually targets top works!

What is a head work?

The work is an IP adaptation, and the actors are traffic...

However, production costs are indeed rising: that year, Changlin Film and Television spent huge sums of money to create "Three Lives, Three Worlds, Ten Miles of Peach Blossom" - a cost of 120 million.

The cost of "Flower Thousand Bones" the year before last was also 160 million...

It looks very high, but in this year, it is not worth mentioning!

Even including the 260 million cost of "Goblin", it can only be considered average...

"Strategy Alliance" cost 400 million for both parts.

But this is the content of two parts plus 90 episodes!

"The Legend of Chu Qiao" cost 320 million, 60 episodes...

"Story of Yanxi Palace" cost 290 million, 70 episodes...

Can the TV station afford such a high cost?

I really can’t eat it!

The highest price of a five-star TV is only 2 million...

For example, Sun Li's "That Year of Flowers and Full Moon" was broadcast on two channels, with a single channel of 1.554 million per episode, which means that the purchase price of the two satellite TV stations reached 230 million.

But the cost of this drama is said to be 400 million.

Tencent Video bought an episode for 2.45 million yuan, earned 180 million from online copyrights, and made a direct profit of 10 million?

This is just the first round of profits, there will be a second round...

And... video websites are better than TV stations in terms of solvency, especially in pre-order or customized models.

Many TV stations will default on wages.

First of all, the proportion of pre-broadcast deposits on video websites is generally higher than that of TV stations. Taking "The Legend of Chu Qiao" as an example, Tengxun purchased a single episode for 5.5 million yuan, with an estimated total purchase amount of 330 million yuan, and the pre-broadcast deposit reached

200 million yuan.

Secondly, for high-cost, large-scale IP dramas, video websites are gradually adopting a pre-order model, and high-quality homemade dramas often adopt a customized model, requiring a 30% to 40% deposit before filming begins.

Let’s put it this way, for Tianxia Entertainment’s high-quality drama series, the product has just been approved, and one year to nine months before filming starts, the video website will pay 30 to 40% of the advance payment.

Of course, the standard for video websites to evaluate high-quality projects is IP + traffic.

"Lonely Beauty Don't Appreciate Yourself" and "Old Nine Gates" are definitely high-quality IPs!

Don't underestimate "Gu Fang", "Gu Fang Does Not Appreciate Herself" is known as "China's No. 1 Empress", with a strong fan base, it is an out-and-out big IP!

"Old Nine Gates" is the prequel to "Tomb Robbers Notes"...

But Shen Changlin dispelled Zhao Shan's idea with one sentence: ""Gu Fang" will be released in February next year, which means there is only a preparation period of less than half a year. Can it be filmed well?"

In the original time and space, the male and female protagonists of the drama "Gu Fang" received a total salary of 120 million. The high salary of the actors made every minute and second of each starring role in the drama extremely expensive. Every time the filming exceeded one day, the crew had to pay for

This additional payment is up to one million in salary.

Moreover, even if the crew is willing to pay more for the actors, I'm sorry, but the actors don't have any schedule.

Due to various considerations such as budget and difficulty in adjusting actors' schedules, the producers could only put pressure on the director to complete the project no matter what.

On this basis, in "Gu Fang", there are often three or five stand-ins, mold casting, cutout and other time and cost-saving methods have been widely used.

With this kind of production concept, even if Nazha puts all his energy into it, "The Love Is Not Admiring Himself" will not be a good work, not to mention that when Chung Han-liang took over the filming of "The Love Is Not Admiring Himself", he also filmed "Sending Flowers Along the Way" , "Liang Sheng, can we not be sad", and also held two concerts by the way!

"The more chaos occurs, the more we have to stick to our original aspirations and do it through comparison. This is a good opportunity for Nazha and the others to increase their reputation."

"What about "Old Nine Gates"?"

"...We have "Ghost Blowing the Lamp", so let's not have anything to do with "Tomb Raiders Notes"!" After a pause, Shen Changlin continued: "Pay attention to the direction outside, the Internet is criticizing Xiaoxianrou, traffic, Don’t let them affect the actors in the company!”

"Well, I know, they will definitely not be allowed to go to the Hundred Flowers Award this time!"

After hanging up the phone, Zhao Shan glared at Naza: "Do you know how much they're offering you?"

"...How many can there be?"

Na Zha didn't care very much. Her salary has always been very high, between 5 million and 8 million for movies, and around 30 million for TV series. She was asked to co-produce "Little Beautiful" - the salary was converted into investment.

However, she hasn't taken on a drama in almost two years, so she doesn't know about the soaring salary!

Besides, it’s already 30 million, how can it go up?

So, I was shocked when I heard the price tag of 85 million...

"Are you kidding? How am I worth 85 million?"

"The current TV drama market is superstitious about traffic. The common way is to buy an IP and hire one or two traffic stars to star in it. However, there are very few traffic stars who can make the video platform pay for it, so everyone's salary has increased!"

"Then...the remuneration is given to the actors, what about the quality of the series?"

Zhao Shan shook her head: "The current situation is that the industry is superstitious about traffic. They think they are famous and have a certain number of fans. As long as they make a film, people will buy it, and it will be much easier to realize the value. They will not put their heart into making high-quality dramas and inviting actors. , the show is sold, who cares about the quality?”

Nazha hesitated for a moment, then asked: "Then if this continues for a long time, will the audience still watch domestic dramas?"

Zhao Shan was happy: "Don't worry, this summer, many big IPs have failed. The ratings of "Qingyun Zhi" and "Fantasy City" are sluggish, and many adapted dramas have become "quiet". Over-exploited IPs have already begun to malfunction.

The acting skills of "Fresh Meat and Flowers" have been criticized repeatedly, and the scenes of dancing demons have caused film and television dramas to bottom out. The audience's aesthetics and rationality are returning, forcing the refinement of content and production... Moreover, our company has always insisted on professionalism and high-quality products. In the current environment, the price of our drama series has increased by half!"

…

Venice, hotel, Shi Shi saw Shen Changlin hang up the phone and asked: "Na Zha?"

"right…"

"What's wrong with her?"

"Zhao Shan wanted her to take on two foreign films, but she didn't like it, so she came to me to persuade Zhao Shan!"

Shi Shi frowned: "...I don't think Zhao Shan will harm Naza. She's not that kind of unscrupulous agent. You should mind your own business!"

"I didn't mind other people's business, I just told her about the phenomenon..."

"Okay, you always make sense."

Shi Shi shut up and continued playing on her tablet. She was recently obsessed with "Honkai Academy 2" and went online to play a copy on time every day...

Shen Changlin sometimes really doesn't understand why this type of game requires a fixed time and fixed number of players to complete dungeons.

Do all the players have anything else to do? Do they have to participate in the event?

Well, he doesn't understand the game!

What do you pursue when fighting dungeons and world bosses? Strength.

How to increase strength quickly? Krypton gold!

With these, there will be a ranking list. Having a ranking list will definitely arouse vanity, and then for that vanity, the degree of krypton will rise. Then you force someone and pull him down. If the person is not convinced, the krypton will come up again. , and then the cycle repeats.

The money will come soon!

So I ended up working in the company during the day and working overtime at games at night. If this continues, who can stand it?

Shen Changlin looked at her and then asked: "You don't watch TV?"

"I can't understand it, there aren't even Chinese subtitles!"

“You can watch it on a tablet!”

"I saw the tablet, what should I do with the game?"

“…”

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