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Chapter 96 Adjust it (1/5)

In fact, at the beginning of the year, the domestic film market was still booming.

Both "Mermaid" and "Detective Chinatown" released during the Spring Festival have exceeded 3 billion!

The annual box office exceeded 10 billion in just 46 days, making it a great film industry.

For this reason, people in the industry have made bold claims that the annual box office will exceed 65 billion.

However, starting from the second quarter, the movie market has gradually become weak. "Warcraft", "Ip Man 3", including "Teenage Mutant Ninja Turtles 2: Out of the Shadows", "Independence Day: Resurgence" and many other Hollywood blockbusters have

Not up to expectations…

The special preparation is for the summer release, two quasi-S-level movies "Escape" and "Legend of the Gods" are waterloo to varying degrees.

Let's put it this way, excluding "The Gift of Room 7", "The 800", and "The Vengeful Man 2", the highest grossing box office revenue was actually "Escape" with 660 million...

Of course, the hits are big enough - "The Eight Hundred" has a box office of 2.8 billion, and "The Gift of Room No. 7" has a box office of 1.76 billion.

But compared to last year's summer season, five movies including "The Return of the Great Sage", "Monster Hunt", "Pancake Man", "The Winner" and "The Untold Story" were competing against each other, and all achieved great box office results.

Speaking of which, there are only three movies worth watching this summer!

"Cold War 2", which has a good reputation, has also been criticized by various people for its pseudo-3D...

Of course, the reason why the industry is alert and even discussing it is very simple: it can be clearly felt that capital is ebbing...

Last year, thousands to tens of thousands of film companies were registered across the country, and 1,500 to 2,000 had submitted project approvals and wanted to make movies...

If any listed company publishes a fictitious news of cooperation with Hollywood, the stock price can skyrocket.

Kemei Pictures and Yinji Media rely on ppts and investment news. One has a market value of 40 billion, and the other is even more outrageous, with a market value of 60 billion!

This thing is like drawing a pie and you can exchange it for money.

It is the result of strong guidance and boost from capital!

This year, firstly, policies and secondly, the film market has become more rational, and many investors have returned to normal - it is too difficult to make money through movies.

It’s better to invest in live streaming than to do this. At least you can meet and chat with the Internet celebrities in person...

When the market is cold, once hot money suffers losses, they will flee quickly and never dare to enter again!

We are not fools, nor do we love movies or anything, we just want to make money...

Affected by the setbacks, leading film and television stocks Wangda Cinemas, Huayi Brothers, and Enlight Media fell by 55%, 47%, and 35% respectively...

Compared with the same period last year, the market value of the three companies has evaporated by 78 billion yuan, 29.5 billion yuan, and 19.5 billion yuan respectively, for a total of 127 billion yuan.

Even the market value of Tianxia Entertainment has reached its lowest limit - the environment is such that it is unavoidable.

The trend of capital ebbing is obvious, and of course the industry must start to make its voice heard...

Things like ‘this is just an adjustment period’, ‘because the ticket subsidy has been reduced, the bubble has been squeezed out’, ‘the number of screens has increased’…

To be honest, in Shen Changlin's opinion, this thing can only be regarded as a small fuss, because the situation will only get worse!

Comparing the film and television winter from 2018 to 2022 - the capital market, including policies, has adopted a policy that is close to a blockade for the film and television industry.

No new companies are listed, and there is no way to raise funds, which directly causes the backbone enterprises and listed companies in the industry to have financial problems...

This little setback is nothing!

In the past, everyone discussed that a certain big director hired his brother or sister for a certain movie project. What about now?

Performing an ancient puppet show can become a hot search topic.

——Why is the video platform speaking so effective?

Answer: Because they have money, and under the general environment, they are the only ones with money!



Shen Changlin said calmly: "Normally, according to the mature market, the price-to-earnings ratio of Tianxia Entertainment is only 10 times profit at most, which is between 30 billion and 40 billion... In recent years, due to the overheating of the film and television sector, the market value has been A little too high!"

The market value of Tianxia Entertainment once approached 80 billion.

But in fact, the company's net assets, revenue, and profit growth rates are far behind the market value growth rate. This means that relative to the company's actual development, the market's estimated valuation far exceeds its actual value. .

This is almost a common problem that occurred in film and television entertainment stocks in the past few years.

Zhao Shan called and told her that the market value of Tianxia Entertainment had dropped by 27%... She was very anxious!

"Then...what should we do?"

"Legal operations, honest operations... This is a general trend, what can I do?"

It is indeed a major trend. In terms of policy, starting in May, the China Securities Regulatory Commission has tightened regulatory standards for mergers, acquisitions and reorganizations in the film, television and gaming industries.

The cross-border growth of four industries, including Internet finance, gaming, film and television, and virtual reality, has begun to follow the "one case, one discussion" principle. The mergers, acquisitions, reorganizations, and refinancing regulatory standards of these four industries have become stricter.

The effect of the policy is immediate.

For example, Fan Bayi's 700 million dream was shattered - Tangde Film and Television prepared to acquire Aimeishen for 700 million.

The goddess of beauty is the same as Dongyang Mira, except that Dongyang Mira wears pants, while the goddess of love is Fan Xiaopang.

If it were a few years ago, this acquisition would have been no problem, but this year, it was directly blocked by the China Securities Regulatory Commission.

By the way, the original time and space also revealed that Baofeng was planning to acquire Straw Bear Company for 3.1 billion, but it was also blocked by the China Securities Regulatory Commission.

Formally, the model of small fresh meat + big IP is no longer practical...

Who would throw money away if they knew it wouldn't work?

Bringing it back, Zhao Shan asked: "Can Tianxia Entertainment jointly produce the "Ghost Blowing Lamp" series?"

"...Yes, in the future, Tianxia Entertainment will be the co-producer of all works starring Rouba."

"Rouba's popularity is still at the top... We helped her win the Golden Lotus Award, and she also signed up for the Changchun Film Festival... She can actually win the Hundred Flowers Award for Best Actress!"

Shen Changlin quickly stopped him: "No, we are giving up all the Hundred Flowers Awards this year...including my movies, so don't sign up!"

"…Why?"

"Just do it."

Why?

If I remember correctly, Li Yifeng and Yang Tianbao won the Best Supporting Actor and Best Supporting Actress at this year's Hundred Flowers Awards...

The fact that they won the award means that the credibility of the Hundred Flowers Award has completely collapsed!

Even if he tried to struggle later, he was always ignored by the audience.

Sometimes I really can’t figure it out. If you don’t have such great acting skills, don’t blindly win the porcelain award. You can’t blind all the audience’s eyes. Don’t fish in troubled waters like this.

Maybe, maybe they really think they have acting skills?

When the credibility of an award collapses, no one cares about it anymore. It’s better not to become a burial object!

Zhao Shan didn't dwell on this topic, just follow the instructions.

Changed the topic: "Why not add meat to "Tang Detective 2"?"

"...Jin Chen is not bad either. She is one of the first batch of actresses to join the company. She still needs to be given a chance..."

"Okay, I know you miss the past..." Zhao Shan suddenly thought of something: "By the way, I've invited Zhang Manyu!"

"...What Zhang Manyu?"

"For the variety show "I Am an Actor", I invited Zhang Manyu...she agreed to be a judge."

Shen Changlin was startled and asked quickly: "How did you convince her?"

"I told her that if she didn't come, we would find Zhang Ziyi...and she agreed!"

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