Fan films have become a talking point…

As of today, most of the top-grossing movies in 2016, except those released during the Spring Festival, have the blessings of popular celebrities and niche actors.

"Heart and Fear" has 510 million, and "Spring" is close to 400 million, including "The Devotion of Suspect X". Brother Hu and Wang Kai are also popular idols...

Well, not really.

After all, there are only a few popular traffics: the four major traffics...

Rouba is considered a traffic florist, but company press releases never mention popular traffic or anything like that.

Moreover, "Spring", a serious movie, has a box office of close to 400 million, which has shocked the industry!

Yu Dong continued to talk about fan movies: "I think Chinese movies have gone astray now. In the past year, under the strong impact of the Internet, Chinese movies are developing in a very dangerous direction - if you are not willing to make big productions, just love them. Playing with fan movies. Is it possible for you to use these little fresh meat and fan movies to compete with American blockbusters?"

"Fan films have low production costs, short cycles, quick returns, and are widely broadcast on the Internet. Therefore, they can easily become the first choice for some film production companies that focus on short-term profit."

"If things go on like this, the level of our film industry may decline as a result, or simply stagnate. No one will make blockbusters anymore, and no one will organize strong film content and lineup to compete with Hollywood."

Wang Changtian has a different opinion: "Hollywood has expertise in talent, industrial processes and film management standards, but routine film standards are a major drawback of Hollywood films. Their standards for small and medium-sized films are actually better than ours. The standard is even lower. Their blockbuster movies cost so much money, one movie can easily cost 150 million US dollars or 200 million US dollars. I think with the efficiency and hard work of Chinese movies, with the same money, we will do better!"

"Big productions are the future of Chinese films!"

"Does a big production equal a big star? A movie like "Macau"? I think this kind of movie is a harm to Chinese movies!"

The two were almost at odds with each other...

Shen Changlin interjected: "I don't think Chinese movies have gone astray. The wrong path Mr. Yu mentioned is probably the wrong path of some investors you know. Our company has always adhered to the path of large-scale production and industrialization!"

"At the latest, "The Wandering Earth" will be released during the Lunar New Year holiday next year... We also have military action films "Wolf Warrior 2" and "Operation Red Sea"... By the way, "Longling Labyrinth" will be released during the Lunar New Year holiday this year."

"I want to ask a question: Do Marvel movies count as fan-oriented works, and do DC movies count as fan-oriented movies?"

Yu Dong looked at Wang Changtian. The two hesitated for a while, and then Old Wang spoke: "It shouldn't count..."

Shen Changlin smiled: "How can it not be counted? Marvel movies and DC movies are all projects developed based on the large number of comic fans in North America!"

"I read a comment on the Internet that people who like Marvel may not be very advanced, but people who like "Tiny Times" must have something wrong with their aesthetics!"

"This conclusion is wrong. There is nothing wrong with liking "Tiny Times". And let me tell you that if you want to see the so-called luxury of the upper class in movies and TV series in the future, it is probably impossible. The General Administration has issued a death order. Movies and TV series No scenes showing off wealth!"

In terms of fashion and pretense, "Little Times" is indeed professional. Huang Wei, editorial consultant of the international Chinese version of "Vogue", was hired as the film's art director. The first two films used more than 3,000 sets of famous brands, and the third and fourth films directly increased the number. Rising to more than 7,000 sets!

"Let's not worry about whether Marvel movies are considered fan movies, but it is an indisputable fact that they are popular all over the world... I heard them say that the global box office of Marvel independent movies of one billion US dollars is just a baseline... This also brings new problems, What about other movies?”

"I agree with what Mr. Wang just said. Hollywood movies are stereotyped and routine. The mainstream market in North America is all comic-adapted works such as Marvel and DC. Why? Film and television production is a mature industry in the United States, and it is extremely mature. In the current market environment, Hollywood film and television companies are backed by a group of managers, bankers and listed companies, and the chairman adopts a rotation system. When all decision-making directions fall into the hands of professional managers, most people are unwilling to take risks and make sequels. It’s the best way to ensure you don’t make mistakes, so the six major Hollywood companies want to build a movie universe..."

"The big disadvantage of doing this is that other types of movies lose their living space."

"For example, Martin Scorsese has always wanted to make "The Irishman" but couldn't find investors... I feel that our market is quite good. At least we respect creativity, and there are many new genres coming out every year!"

Speaking of this, Shen Changlin suddenly laughed: "You should know that I have a branch in North America that specializes in R-rated movies, horror movies, gory movies, and dramas. A major feature of these types of movies is that the cost is concentrated in Between 3 million and 5 million US dollars, my original intention is that even if it doesn't sell well, at least I won't lose money. If I'm lucky, I will encounter a hit and make a direct profit of more than ten times. I just feel that even I am tired of it. North American audiences should be tired of Marvel blockbusters!"

"My judgment is accurate. There are two or three hits almost every year... "Get Out" has exceeded US$150 million at the North American box office, and "Split" has been close to US$150 million..."

As soon as these words came out, a group of people, including the audience in the audience, looked at Shen Changlin in surprise...

These two works have stirred up the North American market. Everyone thought they were distributed by Warner Bros. and were probably produced by Warner Bros., but they didn't expect that they were actually produced by Shen Changlin's company...

…

The next step is to get to the point – number one in the market!

The host took the microphone and read the script: "In 2015, the annual growth rate of the Chinese film market was 68.7%, which was far behind other countries or regions in the world - Mexico ranked second at 14.7%, Germany at 14.3%, and some European countries even experienced negative growth. As for China's annual growth rate of about 30% for more than 10 consecutive years, it is more like a fantasy.

Even if the annual growth rate in the next few years can only be maintained at the lowest level in the past 10 years - 27%, this year's annual box office will reach 62 billion yuan, next year it will be 86 billion yuan, and it will exceed 100 billion yuan the year after that.

And if the annual growth rate remains at the average level of the past 10 years - 36.4%, it will break through the 68 billion mark this year, exceed 890 billion next year, and exceed 120 billion the year after that."

"No matter what, China will surpass North America and become the world's largest film market. It will become a certainty by the end of next year or the beginning of the following year!"

"But we are only a big film country. How to become a powerful film country and how to let Chinese films go global is what we have to think about next."

“Everyone speaks freely!”

Everyone... of course I want to pour cold water on you. Li Min speaks first: Please stick to yourself and seize this era. Now the film market already has such problems. Star grabbing, bubbles, etc. have led to the weakening of the cultural depth of the creators and the decline of the audience's taste. Hong Kong , Taiwan has experienced it all, and I hope we will not take those detours.

Including Shen Changlin, who has always had objections to Li Min - there is no way, what Li Min said is right, this is a common saying among all practitioners...

Shen Changlin answered: "Before we become the boss, let's discuss first. What is the reason for the rapid development of China's film industry? Is it the technology? Is it the director? Is it the actors? Or is it the script?"

"Mr. Li Min is just a director. His way of looking at problems is different from mine. I am not only a director, but also the boss of a media company!"

"Let me summarize the major reasons for the rapid growth of the film market: first, the changes in the film distribution chain, non-state-owned capital entering production, distribution, screening and other links; second, the massive development of commercial real estate, the number of theaters has skyrocketed; third, The emergence of online ticketing platforms, yes, and fourthly, the rapid development of online video platforms, etc..."

"Why do we talk about online video platforms? Because after the formalization of video platforms, copyright issues have been taken seriously and piracy has been curbed!"

"I want to ask a question, are our movies better?"

"Our film market has the largest population in the world, and the total market volume will obviously exceed that of any other country. There is no doubt that it is meaningless to discuss this..."

"I suddenly remembered a report I had read before, which was a mainland director's opinion of "Titanic"... I remember director Feng Xiaoning said, 'Hollywood is about money, what we are short of is funds! I don't think "Titanic" " is a good work, and I admit that it is a big-investment, big-production movie." Then there is another director who said, " "Titanic" may win the popularity of audiences around the world, but as a "movie" To me, the film is just a money-splitting game.'"

"Everyone crudely thinks that as long as you have money, you can make a blockbuster work. In fact, this is not true. Did "Warcraft", with such a big IP and such a high investment, become a big hit?"

"Don't be too optimistic, but don't be pessimistic either. But as far as this year is concerned, the top five box office works are all very good. "Zootopia" sold 1.6 billion, and "Captain America 3" sold 1.2 billion. It’s a good thing. Although they are all Hollywood works, they can at least prove that domestic audiences do not reject good films, and don’t use bad films to sell off to debase the audience’s taste!”
Chapter completed!