The topic naturally turned to Mango TV...

At that time, the Central Leading Group for Comprehensively Deepening Reform reviewed and approved the "Guiding Opinions on Promoting the Integrated Development of Traditional Media and Emerging Media", and media integration was elevated to a national strategy.

Subsequently, the management of Mango Radio and Television held a closed-door meeting that lasted for four days, agreed on 23 principled opinions, and proposed to create a dual platform of "Mango TV + Mango TV" - Mango TV was placed on the same strategy as Mango TV

Location.

Mango TV was launched in April 2014. On the first day of launch, the total number of views on the entire site was only 2 million.

At that time, iQiyi had been online for four years and had acquired PPS for nearly a year. It had already taken advantage of the dividends from copyrighted content such as "My Love from the Star" and "Soul Ferry" to seize the market during the period of wild growth of video websites and launched online dramas.

Homemade strategy.

Coincidentally, April of that year was also the third anniversary of the launch of Tencent Video. In November of that year, "Wuxin Master" was launched...

At about the same time, Alibaba spent US$1.22 billion to invest in Heyi Group after the merger of Youku and Tudou.

At this point, Youaiteng has the support of his father, a powerful financial sponsor.

Does Mango TV have a sponsor father?

There is still one - Mango Radio and Television!

Mango TV has received Mango Radio and Television’s meticulous care and resource allocation in terms of capital, content and talents. It has not only acquired the copyrights of many popular TV programs, developed self-made programs, and expanded its diversified businesses with the IPTV license issued by Radio and Television...

In addition, Nie Mei, Ding Cheng, Cai Huaijun and other leaders who achieved great results during the radio and television period were sent to Mango TV one after another to expand territory and fulfill their missions for Hunan Radio and Television.

These are all talents, not the kind of low-income CEO of Youku who only knows how to burn money and spend it in the wrong places!

After a few glasses of wine, Nie Mei said: "Television will not die immediately, but the market is shrinking. If you don't do new media, you will be in despair sooner or later."

Shen Changlin nodded: "I still admire the strategic vision of the Hunan Army!"

"Director Shen is the first director in China to embrace new media cooperation, right?"

"I'm not," Shen Changlin shook his head: "I am a follower. The first one should be some online dramas on Tudou.com, do you know "Mao Liar"?"

"The one that imitates "The Flying Thief"?"

"Yes! It's a pity that I was born at the wrong time. The online drama market was just starting at that time...it was not like now..."

"Why did Director Shen want to make a web series in the first place?"

Shen Changlin didn't think twice and answered directly: "Because I found that people around me, including myself, are more accustomed to using computers to watch TV... In the future, everyone will be used to using mobile phones to catch up on dramas... The role of TV is more of a decoration!"

"So, traditional media must transform into new media as soon as possible!" Nie Mei nodded: "If we want to transform, I think we must first solve the problem of Internet traffic, but there is another problem here. If you find an Internet godfather, what is your background?

State-owned enterprises need to be controlled.

Just like when we were attracting investment in Mango TV this time, foreign capital was not allowed to enter, and they could not enter without money, and the regulatory authorities were also ambiguous."

Shen Changlin immediately grasped the key point: "You want to raise funds?"

"...Yes? Do you have any ideas?"

"I can vote..."

"Don't you want to make a video website?"

"That's other video platforms... I'll make up for whatever is missing!"

You can still invest in Mango TV, this guy is profitable!

Building a video website is actually a waste of money!

Even if you can get exclusive broadcast rights from Mango Channel at a low price, you can’t save bandwidth costs and hardware equipment costs, right?

Generally speaking, if there are 10 million people online, the bandwidth expenditure of each user will be around 30 million, and the daily activity is 100 million, which means that the bandwidth cost will be more than 300 million a month!

Without bandwidth, it cannot support the huge user viewing traffic, especially videos. The higher the definition, the greater the bandwidth required.

The rented server is not very stable. It is best to install your own independent server across the country.

This requires a lot of costs. As video users increase, investment needs to continue to increase. Only when the bandwidth is laid out, users will have a better, smoother experience and greater viscosity.

"I'll ask the leader for his opinion..."

"Let me tell you first, my investment does not mean that I take sides..."

"clear!"

…

Mango TV is very stingy!

They rarely buy foreign dramas and usually make their own.

Unlike Teng Aiyou, who is willing to spend money!

Each platform has several major S+ productions every year, and the copyright cost of each one starts at 400-500 million. It is either a big star, a big IP, or a high-priced special effects team...

Why doesn’t Mango TV burn money in the field of self-produced dramas?

Nonsense, no matter how much Mango TV makes, it is still Hunan Radio and Television’s profit. No matter how much Teng Aiyou loses money, selling movies at high prices, hiring traffic stars, and taking kickbacks, the money earned belongs to the executives themselves...

But when it comes to variety shows, Mango TV is really willing to spend money!

"Star Detective", "Wives' Romantic Travel"...

Shen Changlin can't run a video website - he doesn't have such strong control power!

No time either…

It’s a good investment!

He can still mobilize billions of funds at will.

In fact, Hunan Radio and Television is not the only one who is aware of the crisis. In fact, Dragon TV once had its own video website - Fengxing.com!

One of the overlords of video clients in the PC era was acquired by SMG, the parent company of Dragon TV. Unfortunately, Dongfang did not have the courage to persist and soon sold it...

After all, it’s still a matter of vision!

By the way, Xiaobai and Baoqiang went to "Celebrity Detective", and the program team will do a "Chinatown Detective" extra...

…

Hotel, Shen Changlin is calculating the box office gap...

At present, the single daily revenue of "Mermaid" and "Tang Detective" is more than 100 million yuan. If nothing happens, it will definitely drop below 100 million yuan tomorrow - tomorrow is a working day.

The box office gap between the two sides is about 200 million...

You have to use some external tactics!

Shen Changlin's so-called off-market move is not about buying a midnight show or something like that - it's hard to overstate the public's concern. It would be embarrassing to be exposed using such low-level methods!

When you raise your hand, you actually spend money to buy it.

It is guaranteed that in the next four working days, the single-day box office of "Tang Detective" will be stable at more than 100 million...

I made a phone call to Zheng Zhihao and asked him to operate through the Maoyan backend: "Remember, it will only be used for four days. You give me a number and I will transfer the money to you!"

"No, Maoyan is responsible for the distribution of "Tang Detective"... Just deduct it from the distribution fee."

"OK…"

Shen Changlin asked again about the box office trends of "Mermaid" and "Tang Detective"...

Zheng Zhihao's answer is similar to Shen Changlin's prediction. If the development continues normally, there is a chance that "Tang Detective" will overtake "Mermaid", but it is not very high.

Need some stimulation!

Lao Zheng told him that the final box office of both movies should be between 3.1 and 3.2 billion.

"Hey, are your predictions so accurate now?"

"...Boss, we have improved the algorithm level."

Zheng Zhihao felt that Shen Changlin was mocking him - an error of 100 million is also called accuracy?

Shen Changlin smiled: "It's already very good. The previous error was 300 million."

After chatting for a while, Shen Changlin hung up the phone and prepared to check Weibo - Shi Shi and the others went to record "Base Camp"...

I just clicked on Weibo and my phone rang. It was Li Shaohong.

"...Hello, Director Li?"

"The commendation meeting...I will definitely go. President, please tell me, do I have a chance to win the award?"

"...Give it to Ah Mou, then forget it..."

"Performance? OK, no problem!"

Li Shaohong is the rotating president of the Directors Guild, and he was invited to attend this year’s Directors Guild Commendation Conference...

Shen Changlin is obligated!

At last year's Directors Guild Commendation Conference, Shen Changlin's talk show had high ratings and a high online click rate, so Li Shaohong hoped that he would do it again this year...
Chapter completed!