How to expose movies at this stage?

Reputation?

If you think too much, does "The Piano of Steel" have a bad reputation?

When it was released, the movie critics almost grabbed people and told them to go see the movie!

Is it useful?

The final box office was less than 7 million!

Isn’t it possible to schedule movies in theaters?

It’s already very good. On the first three days, 2,000 shows were given each day, and the box office was 800,000, 960,000, 770,000...

Theaters also have to make money, so what is being released at the same time?

"Transformers 3"…

So, starting from the fourth day, the film schedule was reduced on a large scale.

The situation of "Love Is Not Blind" is definitely better. After all, the film's publicity and marketing cost is 5 million, and it is purely a commercial film, and the theaters have a lot of schedules...

Weibo was the first to take off, and Shen Changlin also posted a long Weibo account about "33 Days of Love"...

The number of his fans is almost 3 million, which is a very real number. After all, Weibo is not what it will be in later generations. If you don’t have tens of millions of fans, you will be embarrassed to talk to others...

The promotion effect is also good.

Anyway, after the "33 Days of Love" group arrived in Shanghai, the company's publicity team got the data: the first day's score was 12 million...

The score of 12 million is not high, but it is not low either!

After all, the cost is here.

Moreover, word-of-mouth influence at this stage is not that fast, you have to give it more than three days.

However, the response from the lighting side is different. On the surface, the first-day sales of 12 million are 2 million less than the first-day score of "The Greatest Happiness" of 14 million. But don't forget the investment costs and publicity campaigns of the two. The popularity of the topic is completely different!

The cost of "The Greatest Happiness" is enough to make more than five "33 Days of Love" movies!

Moreover, "The Greatest Happiness" was affected by word-of-mouth, and the box office was obviously weak - seven days after its release, the single-day box office was less than 10 million...

Today's box office, "The Greatest Happiness" is 7 million, lower than "33 Days"...

Ray is internally discussing whether to divert the resources of "The Greatest Happiness" to "33 Days of Love"...

But I was worried that this move would ruin the relationship with Huang Baiming.

…

The hotel and publicity team are busy reading feedback from Douban, Weibo, Tianya and Tieba...

Most of them are good reviews.

"The movie discusses the importance of love and dignity, self-saving and being saved. For me, love is a necessity."

"Highly recommended, the script is not laggy and the actors are supernatural, five stars!"

"A stunning low-budget love movie. Although my self-esteem is worthless, it cannot be trampled on like this."

After browsing for a long time, several people looked at each other: "Is this considered a momentum?"

"...I don't know, I feel like it should count!"

"Then what's the next step?"

“Let’s wait for fermentation!”

"Where's Producer Shen?"

"...He seems to have gone out, saying he was going to visit friends!"

Visiting friends?

Who to visit?

Well, Shen Changlin did have an appointment, not to meet a beautiful woman, but to meet the theater manager.

The current market is a buyer's market, but in the past it was a seller's market. There were only a small number of films, and there were also few good films. Cinemas would show whatever they gave them, but what about now?

There are six movies competing in the same period, and there is also "Jiang Love" eyeing...

Let’s put it this way, no matter how many movies there are in the market, in the same schedule, only three movies will eventually win 70% of the box office share, and the remaining movies will share the remaining 30%...

Of course Shen Changlin is confident that "33 Days" will definitely be included in three movies, but the box office shares of the three movies are also different. The first place often accounts for more than 50%!

Of course he wants to be number one!

Movie scheduling, especially early-stage scheduling, is very important. A theater manager surnamed Wu has publicly said: The scheduling of a movie mainly depends on the quality of the movie and the characteristics of the audience in the area where the movie theater is located. Secondly, the film studio’s publicity and distribution Effort and sincerity also rub off on us.

Effort and sincerity should be emphasized!

After arriving in Shanghai, I immediately arranged to meet with Wu Hehu from Shanghai Lianhe Cinema...

Shanghai United Cinemas has more than 100 cinemas under its umbrella, firmly holding the top spot among Shanghai's cinema chains!

Shen Changlin made preparations and summed it up with one sentence: "Please give me more space, and I will give you a surprise."

Then, when I got to the place, I found that not only Manager Wu was here, but also a man, and two girls were sitting next to him...

Could it be?

Okay, no need to worry, I just introduced it to Shen Changlin, saying that I wanted to enter the entertainment industry to see the world, and cooperate in the future...

I took the business card and looked at ‘White Horse Film and Television Company’…

I have only heard of the White Horse Club!

But Manager Wu's attitude was not very enthusiastic. He probably was entrusted by others, so Shen Changlin didn't need to be too polite. He accepted the business card and promised to do it next time.

As for the two girls, Shen Changlin didn't know them. He guessed that the new people signed by the company were brought to Shen Changlin to see?

I understand everything.

Shen Changlin didn't want to drink at first, he had to go to the cinema for a road show tomorrow, but he had no choice but to drink a few drinks with him.

I'm not drunk at all. I guess the attendance rate of "33 Days After Love" was good. As for the movie schedule, Manager Wu readily agreed.

He said that he would guarantee at least 20 percentage points of film placement.

That's enough.

It was past two o'clock in the morning when I left. Fortunately, Shen Changlin didn't come alone. He was accompanied by Guangguang's distribution manager in Shanghai. Otherwise, if you were drunk, they would arrange a hotel for you and then send the two girls to your room. …

Who can bear it?

…

Golden sentences and buzzwords really contribute a lot to the popularity of a movie!

Otherwise, how can "We Will Never End" have such great stamina?

The same goes for "33 Days of Love". On the first day of its release, a bunch of classic lines appeared online, mainly on Weibo - released by the publicity team!

“Taste carefully, your mouth is full of the taste of RMB!”

"When you buy a refrigerator, the warranty period is only three years. When you marry someone, do you still expect that person to have no problems for the rest of his life?"

"You've never even given birth to a human being, so how can you question life?"

Such words are everywhere on Weibo and Douban...

The effect was very good. On February 11th, the box office of "33 Days of Love" was 13.6 million, and on Saturday, February 12th it was 21.5 million. By the 13th, the single-day box office revenue exceeded 30 million!

In the first four days, the cumulative box office was 77.1 million.

Ray began to tilt resources on February 12th. The film schedule of "The Greatest Happiness" was cut in half, and all of it was given to "33 Days of Love". This is also the day when "33 Days" broke 30 million in a single day on Sunday, February 13th. important reasons.

The media also began to swipe the screen, and it was nothing more than: "33 Days After Love" had a box office of 77 million in its first week, setting a new record for domestically produced low-cost movies.

By the way, Shen Changlin disclosed the production cost of "33 Days of Love" through Weibo, including the actors' remuneration...

His original intention was, 'If you have a good story, you can make a good movie without a star.'

But netizens are obviously focusing on the wrong thing. The discussion on the Internet is basically "The cost of 33 Days of Love is less than 10 million, but it is 77 million in the first week. Shen Changlin has made a lot of money now." Shen Changlin also replied to netizens: "No To settle accounts like this, publicity and distribution costs are free of charge?'

It’s useless, almost the whole internet is talking about this!

Making big money with a small cost appeals to the psychology of netizens...

This is not important, what is important is that these happened on the eve of the release of "Will Love".
Chapter completed!