Shi Shi gets along well with Shen’s mother…

Let's put it this way, last year, she went to Luzhou several times, but Shen Changlin only returned once.

He also said that he wanted to travel together and so on...

All in all, the two of them were on good terms.

Shen Changlin slept for a night and felt much more energetic. After washing up, he went downstairs and the whole family came...

Father Shen played chess with Father Liu, while Mother Shen and Mother Liu discussed the New Year's Eve dinner...

Shen Changlin greeted the four old people, and then complained to Shi Shi in a low voice: "Why didn't you call me?"

"It's rare that you overslept, so I didn't call you... Do you want to go to the company today?"

"I have to go there..."

"Are you going to the company today?"

"Well, let's discuss the promotion work of "Taking Tiger Mountain by Wisdom"..."

"...When will you come back?"

"It only takes two hours at most... The publicity department has already come up with a complete proposal, I just need to review it..."

After replying casually, Shen Changlin picked up the milk on the dinner table and drank it all in one gulp: "I'll go first!"

“…drive carefully!”

"Don't worry."

…

"Taking Tiger Mountain by Wisdom" is scheduled to be released during the Spring Festival, and theaters are very supportive, and even gave it a better schedule treatment than "The Great Army"...

On the one hand, Changlin Film and Television has accumulated many connections over the years, and on the other hand, Xu Ke’s filming is indeed not bad...

There is another important point: the IP power of "Taking Tiger Mountain by Wisdom" is still very powerful, especially during the Spring Festival season. If everyone brings their families to watch it, "Taking Tiger Mountain by Wisdom" must be the first choice!

Publicity is nothing more than expanding the film’s popularity through multiple channels, including traditional media, offline activities, social marketing, integrated marketing, etc.…

Traditional media refers to online media, television media, newspaper media, magazine media, radio media and other media for publicity to achieve solid delivery of news points.

This is the most common publicity method, and it is also the most practical. Any movie that has some box-office ambitions will definitely spend more money on this aspect;

Offline activities mainly refer to offline movie viewing activities, premieres, press conferences, domestic and foreign film festivals and other large-scale public relations activities to achieve a win-win situation between on-site effects and communication effects.

But "Taking Tiger Mountain by Wisdom", or a movie released during the Spring Festival, doesn't have this need.

As long as you put the movie in the cinema, people will definitely watch it during the Spring Festival!

——Watching movies is a way of cultural consumption that is enjoyed by everyone rather than alone, which is very in line with people’s cultural and spiritual needs during the Spring Festival.

The focus is still on online marketing...

How to do social marketing?

Changlin Film and Television originally wanted to contact Deyun Society and ask them to produce a cross talk about "Taking Tiger Mountain by Wisdom", which was to use the movie to guide "Taking Tiger Mountain by Wisdom". They... raised too many conditions, and then it became obsolete. Got it!

Changed to Qingqu Club, Miao Fu, and Wang Sheng were very interested in this theme. Not only did they accept several cross talk programs for the New Year’s Eve party, they all performed this!

"A cloud appears in the northwest sky, and a crow falls into a group of phoenixes. All the people in the hall are heroes. Who is the king and who is the minister?"

'The king of heaven overshadows the tigers of the earth!'

"Pagoda Town River Demon!"

These sentences are so familiar!

After all, it’s the secret code for the protagonists of the time-travel web novel to recognize their relationship!

A series of marketing efforts directly made the pre-sale box office of "Taking Tiger Mountain by Wisdom" exceed 100 million, which is one of the reasons why theaters are willing to schedule films.

On the other hand, of course it’s because several major theater chains are joint producers…

In addition, there is another kind, which is the big V. Film critics, including many directors, express their good wishes for the film.

As the top star of Changlin Film and Television, Shen Changlin will definitely write a short essay to praise him.

His short essays are quite readable!

However, he never figured out how to write it...

After all, flattery requires skill - in "Bottom of Bergman", Ah Mou's flattery was very weak. He said that "the times create heroes" and "those excellent works have influenced mankind"...

Look at what Li Min said: "I watched "The Virgin Spring" twice in a row. That day can be said to be my awakening day. After watching it, I couldn't move, I was speechless, as if my virginity was taken away by the director." I couldn't understand it, but I was shocked'...

Of course, it may also be because Amou is not interested in Bergman. When he talked about his true idol Akira Kurosawa, he was so excited that he said, "Akira Kurosawa is the light I see in the dark." "A century of film history." Countless talented directors have emerged. Based on their own culture, beliefs, history, experiences and hobbies, they use images to express their unique understanding of the world. If you choose some directors who have made an important impact, they will serve as the central axis of the film development process. , then Akira Kurosawa undoubtedly cannot be ignored, and he even continues to influence today's creation.'

Shen Changlin... There is no idol-level director...

However, praising Xu Ke requires more than just having the right skills!

…

Company, Shen Changlin heard a new term - film scheduling fee!

It's just for the benefit of theaters.

In later generations, this thing came out during the epidemic - generally speaking, a few theaters require a six-figure film arrangement guide fee. If you don't pay, your film arrangement will be suppressed!

Taking Spring Festival movies as an example, the scheduling fee for a movie is basically close to 100 million...

Included in the distribution fee!

Is this riding against the rules?

Producers and theaters should be equal, and theaters should adjust their film schedules according to the market...

There is a rule of thumb. At present, the total revenue of a movie includes theater revenue, Internet copyright revenue, TV station copyright, aviation and railway copyright revenue, etc. The proportion of Internet copyright revenue is about 10%-20% of the total revenue. time, the bulk is still theater revenue.

Cinema lines control the largest monetization channel. If you don’t give it, you will be squeezed...

Shen Changlin was surprised: "The filming fee? Who collected it?"

"...The opinions raised by several theater managers have not yet been confiscated..."

Shen Changlin nodded: "If they dare to accept it, I won't show it in theaters!"

"It won't happen..."

"If you tell us that you dare to ask us for film arrangement and guidance fees, we will stop issuing keys directly. From now on, any movies produced by Changlin Film and Television will not issue keys to these theaters!"

Guo Songjiang originally wanted to persuade him, but after thinking about it, he simply nodded: "...Okay!"

There is no need to be so cowardly, Changlin Film and Television should be overbearing...

"Is there anything else?"

"...Several directors in the company have posted on Weibo to praise "Taking Tiger Mountain by Wisdom". Should you post one too?"

"A small composition, right...it's already written!"

…

In the 1970s, when Director Xu was studying film in the United States, he worked as a volunteer in the Chinese district of New York. In that institution, he screened movies for overseas Chinese, and a movie called "Taking Tiger Mountain by Wisdom" happened to be shown. At that time, he I was interested in this story, and then I went north, checked a lot of information, learned a lot about the situation, and decided to remake it;

But actually, the project "Taking Tiger Mountain by Wisdom" was what I wanted to do at the beginning.

If it were another director, I definitely wouldn't let him go. Director Xu Ke...if he shoots it, I don't think he will be worse than me!

No matter how they are ranked among the top ten famous directors in Hong Kong, director Xu Ke will definitely be among them.

In my opinion, director Xu Ke's greatest contribution to Hong Kong action movies is to use creative editing and action design to open up a new action movie genre - New Martial Arts!

Hong Kong martial arts films, including action films, have a heritage.

Director Hu Jinquan followed the path of Japanese sword and halberd films, but added a lot of Director Hu's own style, such as Director Hu's masterful light and shadow, and action narration through editing, where the characters quickly transformed from one action to another. Movement, creating a sense of sharpness and speed.

Director Liu Jialiang follows a traditional kung fu performance approach, with routines as the main line, and many medium and long shots to continuously narrate and present a complete duel.

This type of action film pays attention to one shot to the end. Even if it is edited, the audience will not feel the strong scene or primary and secondary switching. This kind of action method requires actors to have a solid foundation in action. Directors Ba Ye and Sammo Hung also followed this path in their early days.

Another character that must be mentioned is Jackie Chan. After Jackie Chan established his own business, his design of fight scenes was groundbreaking, including one-on-many, the use of the environment, chase battles, dangerous and life-threatening scenes, etc. He has reached a height that is unprecedented and unlikely to be followed by others, but he relies more on action design rather than lens language to attract attention.

The shots of these people are mostly focused on coherence, and the editing does not separate the action narrative. The overall action scenes are static and flowing, and the composition is neat.

Why not mention Bruce Lee?

There is really no need to discuss Bruce Lee, because his action scenes are simply impossible for others to imitate.

Director Xu Ke, he inherited Hu Jinquan's fierce style in editing and carried it forward. Whether it is action design or lens editing, he no longer pursues complete action logic, or even switches between two lenses to create completely different scenes. This gives the audience room for imagination to a certain extent.

Moreover, the action scenes in Xu Ke's films do not pay attention to neat compositions and tend to be eccentric, and sometimes only a certain part of the character is included in the painting.

This innovation in the lens language of action scenes is personally considered Xu Ke's greatest contribution to the art of film. Of course, this requires the joint efforts of countless Hong Kong filmmakers, but Director Xu Ke does deserve the title of founder. .

I like "Taking Tiger Mountain by Wisdom" very much, and I even think it is the best work made by director Xu Ke since he went to the north!

Tomorrow, the movie will be released. You can go to the theater to see if what I said is right...
Chapter completed!