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Chapter 218: Failure of the Lunar New Year (Part 1)

Recommended on Weibo, but actually not very useful…

Shen Changlin is not a popular director.

Although he is a big shot in the circle, outside the circle, there are still relatively few people pursuing him, especially compared to Wu Zhuan...

You're not some fresh meat, traffic person...

His number of fans even ranks second among directors - the first is Pants with nearly 20 million fans...

"There's a Place Only We Know" grossed 39 million at the box office on its first day...

Set a box office opening record for Xu Jinglei's movie...

Released on December 3, the first five days exceeded 200 million, and the box office in ten days was 290 million. This makes similar domestic literary and romantic films look with admiration...

A typical fan movie!

The first week’s box office accounted for about 80%;

The first-day box office of "Tseng" was even higher, 56 million. In the three days of its first weekend, the box office was 260 million!

This is really to blame Shen Changlin, "Left Ear", "That Year in a Hurry", including "To Youth" and "You at the Same Table" made by Guangguang, which made the youthful nostalgia of the post-80s generation a commercial hit...

"Donkey Gets Water" only made 42 million in its first weekend.

In fact, the cost has been recovered - the total cost is only 15 million (Chen Xiao forfeited the salary)...

Originally, Shen Changlin was quite worried that his undefeated streak at the box office would be broken. As a result, no one discussed the box office performance of "Donkey Des Shui" at all. Most of them were lamenting about "The Taiping Wheel (Part 1)"...

Super director, luxurious lineup, box office of 98 million in six days...

The popularity and reputation are negligible, except for some filmmakers such as Zhang Zhao, Xu Ke, and Yu Dong who said a few words!

Why did Zhang Zhao of RTV take over the distribution of "Tai Ping Huan"?

And the minimum guarantee is 800 million...

It's very simple. If RTV Films wants to become a first-tier film industry, it must have a major commercial project every year!

But they didn't this year!

Therefore, we must make "Tai Ping Wheel"...

Zhang Zhao didn't do anything, at least he didn't have the energy to release "Anti-Corruption Storm" and "Little Times"...

It is said that he had a quarrel with Wu Yusen - Wu Yusen fantasized about replicating the money-making miracle of the first and second episodes of "Red Cliff", while Zhang Zhao wanted to cut it into a movie...

"The Taiping Wheel" is not a complete story at all!

Zhang Zhao can’t see the future…

However, if there are no other movies in the same period, "Taiwan" will have no problem reaching 300 million.

Then "There's a Place Only We Know" and "Zeng Boy" teamed up to cut off the way out!

By the way, the investor and main distributor of "Zeng Boy" are Guangguang - Wang Changtian has a conflict with Zhang Zhao of Jiangshi...

With such a big tragedy ahead of us, "Donkey Gets Water" at least has a strong reputation, and many tap water Amway...

Theaters have also retained 10% of their film schedules, and subsequent counterattacks still exist!

Unlike "Peace Wheel", after the first six days, the film schedule dropped to only 7.5%...

The market is very cruel, if it doesn't sell well then it won't be popular.



“Why should one movie be cut into two parts?”

"It's just a money trap, what other reason could there be?"

"...Could it be because it's too long?"

"Do you think this is "Once Upon a Time in America" ​​or "Kingdom of Heaven"? Is there any precedent in film history where a movie was split into two parts, the first part was a bad movie, but the second part became a classic?"

"...It seems there isn't."

"It doesn't have to look like it, it just doesn't exist!"

In Bangkok, the crew of "Tang Detective" and several assistant directors talked about the box office failure of "The Wheel"...

The filming of "Tang Detective" went quite smoothly.

Several major scenes were shot separately, and the progress was very fast. It is estimated that it will be completed in less than two months...

That’s why I have free time to care about the situation of domestic movies!

"Peace Wheel" is indeed a disastrous failure. With a huge investment of nearly 400 million, it will definitely be in vain!

Wu Yusen is also awesome. He destroyed MGM, and when he returned to the mainland, he also destroyed Galloping Pony...

Balanced development, Master Duanshui!

Shen Changlin came over with mango juice in his hand: "What are we talking about?"

"...Director, we are talking about "The Taiping Wheel"..."

"Director, have you ever heard of a complete movie having to be cut into two episodes?"

"Yes," Shen Changlin took a sip of mango juice, and then said: "The Westward Journey is the same. When director Liu Zhenwei reviewed the box office of "Westward Journey" before, he thought that the mistake was to divide the film into two parts, one play. If it is divided into two parts, it cannot be completed in one go, and the plot will be loose."

"But "Moonlight Box" and "The Marriage of the Monkey King" are both classics!"

"When it was released, the audience didn't think so."

"Then...will "Tai Ping Wheel" (Part 2) be a classic?"

"What do you think?"

Shen Changlin asked with a smile.

The assistant director didn't say anything, and Shen Changlin continued: "Originally, RTV wanted to arrange for "The Wheel of Peace (Part 2)" to be included in the Spring Festival schedule. Now that the theaters have collectively opposed it, it will definitely not be included in the Spring Festival schedule... I estimate the results of "The Wheel of Peace (Part 2)" It will be worse!"

"I heard that Wu Yusen originally wanted to edit it into three episodes: upper, middle and lower!"

"...are you crazy?"

"Who knows..."

As he was talking, the assistant came over and said, "Director, phone number!"

"…who?"

"Mr. Guo!"

Shen Changlin took the phone...



Shen Changlin refused to find an assistant before because he felt it was unnecessary!

But it’s really troublesome for him as a director to have no assistant when filming. Among other things, someone has to take care of the phone, right?

What if it randomly falls on the set, is read by someone, and then exposed to the media?

Even if there is nothing shady about the mobile phone he uses for work, there is still a lot of content involving business secrets.

I simply hired someone to help me write down the itinerary and answer the phone...

Guo Songjiang called to tell two things. One was to report on the situation of "Donkey Gets Water". The theaters showed that the attendance rate was very high, and the subsequent film schedule will increase, but... the total box office should be between 150 million and 200 million. , unlikely to create a box office miracle...

"It's okay... I'm telling you that once "Donkey Gets Water" is released, it will be released on the Internet immediately, and I will give you a promotion fee of 20 million!"

"...You don't understand this. With the two movies "Charlotte" and "Donkey in Water", Happy Twist has become a signature. As the third Happy Twist work, "Shameful Iron Fist" can guarantee that it will not be screened. The red one first!"

Guo Songjiang on the other end of the phone retorted directly: "... Then our company has produced so many high-quality works, why didn't "Donkey Gets Water" become a hit before it was released?"

Shen Changlin was immediately stunned...

Yes, it stands to reason that Shen Changlin is already a golden brand, so why did "Donkey Gets Water" fail?

"…What do you think?"

"...I mean there is no need to deliberately promote it, just find a few self-media and film critics to set the pace!"

Shen Changlin nodded: "What else?"

"The second thing is that after the launch of "Soul Ferry", it brought 3 million VIP users to iQiyi..."

It's true, "Soul Ferry" is the first to launch a "membership viewing full episode" service.

As soon as the series was launched, the iQiyi membership system went down.

The next day, iQiyi suddenly topped the App Store free list.

Before the broadcast of "Soul Ferry", the number of iQiyi VIP members was only 3 million. Just a few days after the broadcast, the number of iQiyi VIP members increased to 7 million.

The background shows that most of the newly opened members are here for "Soul Ferry"!

"...Is iQiyi going to give us bonuses?"

"Not really...but they booked the second season at a high price..."

"How high is it?"

"A 50% increase from the first quarter..."

"...It's pretty good, then you let Nazha do more publicity...If it's okay, I'll hang up first!"

"Wait a minute," Lao Guo still had something to say: "Have you read the analysis post on the Internet?"

"Analyze what?"

""Donkey Gets Water" failed at the box office, Changlin Film and Television suffered a misfortune..."
Chapter completed!
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