According to industry management, each movie has a "minimum ticket price" red line, and the total box office figures are actually based on the minimum ticket price.

For example, for "The Treasure Hunt", the lowest ticket price is 25 yuan. Regardless of whether the cinema sells it to consumers for 1 yuan or 30 yuan, the cinema will settle accounts with the producer based on the box office revenue of 25 yuan.

Usually it is like this: for a ticket, the cinema will take a fixed share of about 12 yuan, and the film studio will take a share of about 8 yuan; if the audience buys the movie ticket on the online ticketing platform for 9.9 yuan, then the remaining 14.1 yuan

This will be subsidized by the online ticketing platform.

If it's one yuan or two, it's basically a treat for the platform.

Nowadays, most of the people who spend money on ticket reimbursement are platforms.

This is called cultivating the audience’s ticket-buying habit.

There are many platforms. Although it is not as big as the Thousand Regiments War, there are still several...

Che Guevara, Yu Piao Er, Tao Piao Piao, Weiying, Nuomi, and of course Cat Eyes.

By the way, Wanda and Dadi have also developed their own online platforms.

The biggest advantage of Maoyan is that it has the exclusive online ticket purchase channel for movies produced by Changlin Film and Television.

In fact, this summer, three movies, "The Untold Story", "Unforgettable", and "Slaying the Wolf 2", contributed more than 50% of the box office on mobile devices, of which Maoyan accounted for 80% of the mobile market.

Market share jumped to first place...

Can't other platforms follow suit?

First of all, Internet ticket purchase ≠ all ticket purchases

Secondly, the first-day ticket purchase contribution ≠ the entire trip contribution.

The most important thing about a movie is the movie itself. Otherwise, Weiying would not have failed in all the movies it made for two consecutive years.

"To Youth 2", "Tomb Raiders", "Rail Tigers", and yes, we also collaborated with Paramount on the big-budget films "Ghost in the Shell" and "Transformers 5"...

Internet marketing promotions are all individual cases. For example, Taopiaopiao will brag that it is betting on "Wolf Warrior 2", but it will never say that it is betting on "Sky Hunter" and "Blood of the Machine". Instead, various publicity

Your own lighthouse, big data...

It seems like the movie’s success is all due to them!

Why are the efforts of the filmmakers summed up by your one sentence of "publicity and distribution"? If the film is successful, you say it is the publicity and distribution of the film. If it fails, why don't you say "publicity and distribution"?

By the way, "The Treasure Hunters" is the box office champion in domestic film history made possible by the cooperation of several major platforms, and it is not exclusive to Maoyan...

The same goes for "The Meg", which was not individually signed to Maoyan.

After all, the cost is as high as $160 million!

Moreover, nowadays, online platforms are still squeezing offline processes, and everyone is not yet at a life-or-death level.

…

Zheng Zhihao received a 500 million capital commitment from Shen Changlin and left with satisfaction.

Yang Fan frowned: "Based on the current situation, you will have to burn money in the next few years? 500 million this time, how much next time? 1 billion?"

"...It's not me who has a fever, there's something wrong with me?"

Shen Changlin shook his head: "I'm going to list Maoyan and start a financing plan..."

Yang Fan was surprised: "...Financing? Aren't you unwilling to raise funds?"

"Maoyan Entertainment currently mainly sells tickets and is positioned as a distribution company. What happened to the financing?"

"...Then you don't want our company to raise funds?"

"We are not short of money. We need to raise some capital..." After a pause, Shen Changlin continued: "Besides, don't we have an investment pool fund?"

Yang Fan hesitated for a moment, then said: "...Actually, I have always wanted to suggest that we focus on offline live entertainment..."

Live entertainment…

It is understandable that this thing has been a hot topic in the past two years and has been blown very much. After all, Disney is the target of domestic film and television companies to imitate.

Real-life entertainment refers to the materialization of the cultural entertainment industry. It is based on film, television, and cultural IP, and uses theme parks or small towns as carriers.

Huayi Brothers started the layout in 2011. The reason is: Judging from the experience of internationally successful movie theme parks that rely on the company's own copyrights or purchased copyrighted product content, the more and stronger the film and television copyrighted products, the more influential they will be. The greater the power, the greater the chance of success in constructing a theme park and deriving souvenirs in the park. The implementation of this project will expand important and sustainable areas of derived income for the company's brand and intellectual property.

"It's not necessary. If you want to do live-action entertainment, we can cooperate with Chimelong or Fantawild..." After a pause, Shen Changlin told the truth: "There may be a future for live-action entertainment, but at this stage, I'm not optimistic about it!"

"ah?"

Shen Changlin rolled his eyes: "Entertainment is a project that serves the people, and experience always comes first. Do you think we people understand this?"

"But..." Yang Fan thought for a while and said, "We can build a cultural tourism town..."

Shen Changlin shook his head: "If I don't do real estate, I will never do it in this life!"

"Why?"

"It's too low-end. We build houses, speculate, and sell houses. There is no technical content at all! Well, we are just a company that produces movies and TV series. This will not change at least in the next five years."

He glanced at Yang Fan: "Instead of thinking about this, why not worry about the distribution of "The Meg"!"

"...Okay, I'm going out first..."

"Well... don't forget to attend the premiere of "The Meg" tonight!"

…

The premiere ceremony of "The Meg" was held at the Water Cube.

Dwayne Johnson, Li Lianhua and director James Wan are all here!

It's normal. Everyone thinks that the main market for this film should be China.

A 3-minute clip was exposed at the scene, which is what the megalodon looks like when it reveals its true face. The whole process is high-energy...

The big shark on the screen really looks scary!

Shen Changlin spoke first: "In fact, at first we wanted to create a deep-sea alien, which was to design the megalodon in a dark style... But in this case, the horror of the giant beast would become a horror of the monster. The fear of the unknown...still designed a giant shark!"

"If you want to watch Alien from the Deep, remember to watch "The Meg" first. Only when the box office is good will we have the opportunity to make a second film!"

Then Dwayne Johnson, James Wan and Li Lianhua expressed their feelings respectively...

Most of them talked about the difficulties of filming - "The Meg" has quite high requirements for actors and requires diving, which is really unbearable for ordinary actors!

Well, everyone doesn't care about "The Meg" or "Aliens from the Deep" at all, they care more about the 'love' between Boss Shen and Li Lianhua.

"Is it because you are grateful to her that you asked her to be the heroine?"

"You can't say that. To a certain extent, it's Sister Lianhua's trust in me... After all, she has already starred in "Transformers 4". According to the popular saying now, she is already a tens of billions box office actress..."

Shen Changlin looked at Lianhua with a smile: "When I was filming "Xiu Chun Dao", I found many actors, and some were willing to star in it. However, they were not satisfied with the role and made a lot of demands, which made me very unhappy... Only Lianhua Without any hesitation, I immediately agreed to take part in the role without any pay..."

"Now that I'm doing a Sino-US co-production, I'm actually not sure about it. When I told Sister Lianhua, she agreed to join without a trace of hesitation!"

"I guess she thought about refusing. After all, it's very hard for actors to film this kind of scene. They are soaked in water every day!"

After a pause, he continued to boast: "At this stage, apart from Sister Lotus, I can't think of any other Chinese actress who can serve as the heroine in a big Hollywood production... And I know her well. As long as Sister Lotus agrees to star, she will definitely work hard.

Go all out! She is the kind of actress who is very shameless!"

Lotus smiled and bent over: "No, mainly we read the script and felt that this character is very independent. It is difficult to see such an independent Asian female character in a big Hollywood production. Moreover, the crew said that they will ensure that the water temperature is in a healthy environment...

"

－－－－－－Digression－－－－－

I'm going out to do some errands, I don't know what time it will be...
Chapter completed!