It is now the end of 2013, and Changlin Film and Television has three hit dramas in its hands...

The so-called hit drama probably means that it has the chance to become a phenomenon-level drama.

Generally speaking, phenomenal dramas do not need to buy ratings because their influence has already been created.

The problem is, except for phenomenal dramas, other works really need to buy ratings.

If you don't buy it, someone else will, directly taking your viewership share away.

Then the TV station won't pay.

A gambling agreement must be signed - if you fail to meet the ratings benchmark, then they will have a reason not to pay you.

Before signing a contract with a TV station, advertisers will conduct a comprehensive evaluation based on the station's ratings performance in multiple time periods. If the ratings do not meet their expectations, they will directly kick the TV station out, or indicate the ratings value that needs to be achieved. For a rating of 1 and a rating of 2, advertisers pay completely different amounts.

Guo Songjiang reiterated his old words: "Chang Lin... No, boss, 90% of the production companies in the entire industry are buying ratings. Why can't we buy it? If we don't buy it, we will be eliminated!"

Shen Changlin was speechless: "I just don't understand. Nowadays, almost all families have set-top boxes and satellite data, which are accurate, precise and real-time. Why don't we use that thing to count the ratings?"

Guo Songjiang shrugged: "It's because of the International Certification of Sofuri Data!"

"...Our country has its own national conditions, so why does it need international certification?"

"Then you go and tell the bureau, go and tell 4A!"

4A means 4A International Advertising Company. These advertising companies invest their advertising fees based on Sofuri statistics...

Do you want to change the way you measure ratings?

Get rid of them first!

Regarding the fraud in ratings, 4A advertising companies are all well aware of it. However, after Nielsen's withdrawal, the only source of ratings data is the Sofuri family. Even if you have doubts, you can only use its data. After all, this is the only standard at present. To measure the quality of a channel or a column...

Can Shen Changlin handle a 4A advertising company?

There have been so many people speaking out in recent years. Ouyang Changlin from Mango Channel and the famous actor Zhang Guoli even publicly expressed their opinions at the CPPCC meeting. Is it useful?

If you can't handle the 4A company, why should the TV station agree to your standards? You pay?

Shen Changlin scratched his head: "Stop talking, let me think about it!"

"...If we could think of a way, we would have done it already!"

Shen Changlin thought for a while and said: "In this way, except for a few S-level works, we will broadcast other TV series online!"

"Webcast?"

"Tengxun Video, iQiyi, and Youku all lack high-quality content, and they have money..."

They are quite rich, especially Tengxun...

At this stage, Youtu, iQiyi PPS, and Sohu Video rank among the top three in advertising revenue in China’s online video market. If Tencent wants to dominate this field, then spend money!

"But the influence of online broadcasting is too weak, and... our works are not in line with the online ecology, right?"

Guo Songjiang is very worried...

Well, traditional film and television producers at this stage are in awe of online dramas!

You watch "Diao Si Men", "Never Expected"...

It’s not like a traditional work at all!

They are worried that they will produce substandard products that will not please the hearts of the younger generation of online video viewers.

On the contrary, the group of video makers headed by Wan Hetianyi were all very proud, and they all regarded the traditional industry and the staff who had been fighting for decades in a sea of ​​blood as a joke.

Shen Changlin originally wanted to invest in Wanhetianyi, so he arranged for a few people to contact him and came back with a report: Those people knew nothing about traditional and formal film and television script structures, and they were full of crazy ideas, and they thought I am invincible!

The ancients said that keeping upright is surprising, but just thinking about being upright is surprising, but forgetting about keeping upright.

But... they are now popular, "Never Expected" and "Report to the Boss" are all the rage!

There is a view: the audience for online dramas is young people, people who don’t watch TV...

Just like "In the Name of the People" with the pornographic plot added, they think young audiences like this...

Guo Songjiang feels that viewers of online dramas like the cheap style of painting!

Shen Changlin was speechless: "Online dramas are produced cheaply because they have no money. Good content is for all ages. If you look at the click-through rate rankings last year, several of our dramas ranked in the top five..."

Guo Songjiang shook his head: "That's because of the TV station's communication effect and publicity!"

"...You don't believe my vision? Let me tell you, for the audience, they don't care whether they are watching the video in front of the TV, on a pad, on a mobile phone, or on a computer screen. What they care about is just whether it looks good or not. Ji. Think about it for yourself, how long has it been since you watched TV!"

"Of course I believe you..."

The boss said so, and Guo Songjiang had no choice but to shut up, but he immediately thought of another question: "Since the video website will become a channel platform, is it possible for us to build a video website ourselves?"

Shen Changlin asked directly: "...Do you have money? Do you know how much it costs to build a significant video website?"

"But I heard that Enlight Media and 360 are going to cooperate on a video website?"

"The market value of Raytheon is less than 40 billion, so how can it get the money to buy content? Without content, the video platform is a joke!"

"…Which video platform do you prefer to cooperate with?"

"I will sell it to whoever pays more. Do you need me to teach you this thing?"

Guo Rongjiang pursed his lips. In fact, he originally wanted to ask for a bribe or something, but no, that's called public relations...

If it exceeds 50,000, you will be sentenced to prison, so just over 40,000...

But when I thought about it, Shen Changlin would rather choose online broadcasting than buy ratings.

Forget it...

…

Traditional TV stations are aware of the aggressiveness of video websites!

Because advertising costs are decreasing - they are allocated to video websites.

Especially after RTV launched the set-top box, it tried to steal all the TV viewers on the TV.

Then the relevant departments issued a restriction order, requiring that the content of TV boxes must be produced by state-owned broadcast platforms, and video websites can only sell content to these platforms to earn money.

Jia Yueting was so angry that he issued an ambitious article from the General Administration of Ten Questions!

Many people also support…

In a few years, if you look at this policy again, to put it bluntly, the General Administration is worried that capital will spread some uncontrollable things through television stations.

It's not impossible...

Of course, it was of no use, because after the capital disappeared, the video website quickly invested a huge amount of money to strengthen content production, poach people, and acquire a large number of the supply chains of the original TV stations.

After that, the three major patterns of BAT were formed.

Between 2014 and 2018, the ability of these three platforms to spread money was amazing. Especially after iQiyi broke the rules and introduced "Tomb Raiders" for tens of millions per episode, then... the price skyrocketed!

——At that time, the three major platforms originally agreed on the purchase price, but iQiyi tore up the promise and took five to six times the price.

Then, the content producers ushered in their best days!

Especially for well-known producers, for example, "The Legend of Miyue" directed by Zheng Xiaolong made a profit of 1.5 billion before it even started broadcasting. Now you can still find the press release: Celebrate with champagne!

Let’s talk back to Director Shen.

It's not like he hasn't thought about building a video website, and he has the channels at his disposal...

But it was so difficult that he felt unable to manage a family of parents, Lin Film and TV.
Chapter completed!