The promotional model of "Soon of the Year" refers to the marketing routine of "To Youth".

The marketing routines of "To Youth" can be said to be covered by the entire network.

On the Weibo account, the official Weibo account of "To Youth" posted a total of 2,409 Weibo posts, recording the entire process of filming, starting the filming, etc.;

Find a big V to forward.

Incomplete statistics, the total number of fans of 24 reposted Weibo is close to 370 million!

Later, Liu Ruoying's debut film "The Later Us", including "Get Out, Tumor Lord" directed by Han Yan and "Send You a Little Red Flower", all adopted this model.

"The Us Later" is even better, with a large amount of publicity, hype and hype that lasted for a month, and a large number of marketing in various online media, winning the support and praise of many film critics Vs, and creating a super high pre-sale of 130 million yuan in box office!

Of course, it is BJ culture that is carried forward.

Damn, any movie that BJ culture bets on is released, media, big Vs, critics, and self-media all come together, and they praise the flowers, and they have to be strong even without flowers - typical ones are "Call to Ring" and "Second Generation Fairy"...

By the way, there is also "The Lion Boy"...

This kind of publicity can guide users to actively participate in movie promotion on the largest scale.

In addition, free Weibo marketing has saved a lot of publicity investment for the film. After all, hard-monitoring and poster layout require money, while users guided by Weibo big Vs are spontaneous.

The second is that friends in the circle support them...

Needless to say, before "To Youth" was released, almost all of Zhao Buffy's friends were dispatched, and Huang Zhuo even played on the show with a crutch...

There is a kind of emotion called Buffy Zhao, and Master Huang has become a hot word!

The third is the support of theaters!

Wanda strongly supported "To Youth", and the screening has not been less than 30%, with the support of the largest theater chain. "To Youth" has not dropped to less than 10,000 until the 30th day of its release!

The same goes for "Soon of the Year"...

Marketing hype the Tang people’s Three Treasures!

"Lu Yu's Appointment", Yuan Hong and Hu brother came to help, and shared many interesting stories about Liu Shishi's first entry into Tang Ren...

Tangren's company has always been criticized as a family workshop. However, small companies have the best of small companies, and everyone has many opportunities to cooperate and deep feelings, which is more humane than large companies.

Lu Yu also asked, "Have you ever thought about pursuing giving?"

‘She has long been famous for her. I remember when she was filming "The Sword of Fairy 3", Changlin came to visit the set if she had something to do...’

So, another topic was brought up: Shi Shi and Shen Changlin...

Not only that, the actors who collaborated on "Sharp Heart" and the actors who collaborated on "Three Lives Three Worlds Ten Miles of Peach Blossoms" all reposted the Weibo of "Soon of That Year"...

Make momentum!

...

From the very beginning, the publisher of "Soon of the Year" knew that this year's National Day match was only one "Die Renjie's God Capital Dragon King"...

"Dragon King of Shendu", Di Renjie series, belongs to a mature IP.

In addition to expanding the influence of "Soon of the Year" as much as possible, the most important thing is to lead the rhythm and discredit...

Who to smear?

Of course it’s Zhao Youzhi, can you discredit Xu Ke?

Does Zhao Youchong have any bad news?

Um…

This guy once publicly admitted to being quarrels on Wanwan variety shows!

There is also the dark side of the Golden Bell Awards - "The Hero of the Rogue". Zhou Yuming plays much better than Zhao Youzhi, and Zaizai has many fans in the mainland!

By the way, the background statement has been mentioned again: Guan Jingpeng, Zhao Buffy, Xu Ke...

They are all male leads, not long after their debut, isn’t it enough to be so popular?

He nicknamed "Male Version Big Sweet" and became a hot search...

This is called smear!

Not targeting works, only individuals!

Do you think it would be too cruel?

Damn it, it was released in the same period, and it was originally a life-and-death battleground, and the mall was like a battlefield!

"I Am Not a God of Medicine" was pre-released in advance, directly cutting off the backbone of "Animal World"; "Wolf Warrior 2" was released, and all the movies in the same period were sluggish...

Why take into account the opponent's ideas?

Besides, it’s not Changlin Film and Television that you asked Zhao Youchong to play Di Renjie…

The black Huayi had to come out and explain that 'Zhao Youzhi was in line with Di Renjie... strongly condemned...Barabala'...

It's useless, netizens are very good at setting the pace...

And then...

Lu Han appeared at the roadshow site of the movie promotion, which directly detonated...

I only posted a Weibo post - "Soon of the Year", a football player... The picture is a still from me in "Soon of the Year", 24 hours, more than three million comments, and more than three million reposts...

#Lu Han, "The Year of the Time"# has become a hot search directly...

...

Lu Han...it's so popular!

Every time the places where they appear are surrounded by fans, airports, hotels, high-speed rail stations, press conferences, attend various events, and even fans who appear on the street will capture Lu Han.

These fans are also very powerful, and they directly made the pre-sales to 20 million...

Lu Han is indeed the pioneer of the traffic era - the first person to open a super topic. At that time, Weibo wanted to set up a platform similar to a post bar that can be signed in and replied, using Lu Han as a test, and inviting Lu Han fans to make the first user experience. The effect was good and it was officially launched, so today's super talk...

Physical level!

Jin Chen originally wanted to take advantage of the popularity, so he posted a photo with Lu Han - stills. He was scolded by his fans and quickly deleted his Weibo...

She was quite depressed and told Shen Changlin about this. The latter smiled: "I tell you that the idols in their hearts are their own, and others cannot touch them!"

"…That's too exaggerated. Can't he have female friends?"

"It's better not...this is called top traffic!"

"You always talk about traffic, traffic, what exactly is traffic?"

"Simply put...it is the traffic of visits. For example, he acted in a drama, how many points did he spend money on him... For example, Lu Han, he posted a Weibo post with millions of fan replies, which led to the number of visits to Weibo and directly increased the daily active users..."

Celebrities themselves are the product of attention economy. The more fans, the higher their commercial value, and the star effect is equivalent to the traffic of Internet products.

As the name suggests, the special feature of traffic stars lies in the word traffic.

In the past, when evaluating a work, the popularity of an actor was about attendance, ratings, reputation, and traffic in the Internet era. The social popularity of an actor and the level of attention could be directly quantified.

Why do the three major video websites invite young and handsome actors to star in their works?

What I value is their role in boosting flow!

Why do Xiaozhan and Wang Yibo dominate Weibo in various ways?

It's also to attract fans...

Weibo's market value is calculated based on daily active users and monthly active users. Without this group of traffic, it is difficult for them to find a stable way to stimulate daily active users.

You can't expect to eat melons every day!

"…Director, you are looking for him because he is popular?"

"Nonsense, is it because I'm an EXO fan?"

Chen Changlin rolled his eyes and continued, "I'll give you a week off. It's over. Go directly to Macau..."

"good!"

...

Jin Chen is also an actor in "So Long"...

She returned to BJ on September 26th. She didn't have time to repair it and directly joined the propaganda army - "Soon of the Year" was released on the 27th, one day earlier than "Shendu Dragon King"!

Seeing the main creators of the publicity team, I couldn't help but sigh: Luxury!

Chen Xiao, Wang Kai, and Yang Yang, needless to say, the three most popular young generations of domestic entertainment, namely the three words "Producer Chen Changlin" can bring them together.

The actress is led by Liu Shishi, Jiangsu Ying, and the meat ba are here...

The traffic team also has Lu Han…

This... the box office on the first day is not allowed!

The facts are similar. On the first day of "Soon of the Year" won 69 million in box office with 49% of the film schedule, directly breaking the record just set by "Tiny Times"...

Mr. Huang, who was waiting for the news, received the news of 69 million on the first day and couldn't help but scold, "Damn!"
Chapter completed!