Chapter 50 Knowledge
From actor to capital, this is a class jump!
Yang Xiaomi has caught up with the good times. In the great era of pan-entertainment, she has become a signature, so she can lead new people...
And she was lucky enough. Let's just say that in 2016, she won the Golden Broom Award for Worst Actress for three consecutive years. Seeing that the bet failed, the TV series "Three Lives Three Worlds Ten Miles of Peach Blossom" came out, turning the situation around and overfulfilling the target.
bet.
The hot sale came just in time!
But it’s hard to create a hit…
If nothing else, even the sequel to the great "In the Name of the People", "Property of the People", also known as "Breakout", has a super luxurious lineup, but it can't hide the shortcomings of the plot;
The first part of "Dajiang Dahe" was also a hit, but "Dajiang Dahe 2" with the original cast was a hit...
There are only a few hits on the market every year, and many of them only have word-of-mouth reviews but no ratings, or simply cannot recoup their costs!
For example, after "Age of Awakening" became popular, it was not able to recover the cost for half a year - a certain TV station was so awesome that it refused to give a contract, and the show was taken away and broadcast without any payment;
Youku, a certain video platform, is an investor and buys the broadcasting rights. After eating, the plaintiff eats the defendant. Customers bully the store and the price is kept to the lowest...
Of course, the life cycle of a TV series with the quality of "Age of Awakening" is much longer than that of other genres, and profits will be made sooner or later!
The most disgusting thing is that dramas like "Don't Say Goodbye" that insult the police officers can make money, and "Falling in Love with Special Forces" that denigrates the image of military personnel can make money...
Bringing it back, the way a hit drama can make money is actually not just selling the drama, but also the development of big IPs, mobile games, drama peripherals, movie adaptations, etc.
…
But, how to create a hit?
Shen Changlin was not very clear either: "The plot must be enjoyable, have twists and turns, and have a tight rhythm..."
"What you said is nonsense!"
"...I don't know how to create a hit, but I know that if I make more high-quality dramas, they will definitely become a hit!"
Yang Xiaomi suddenly smiled: "That's right, you probably don't have any good ideas...otherwise, "Ups and Downs" wouldn't be so miserable..."
"Is "Ups and Downs" miserable?"
It can only be said that it is not satisfactory, and it does not continue the sweeping posture of "The Thing in the Palm"...
"Ups and Downs" is simulcast on four channels, and its ratings share has always ranked among the top two - weaker than "BJ Love Story"...
"...It seems that your company is not the main investor, right?"
"What we are doing now are basically IP dramas."
After chatting for a while, Yang Xiaomi left. Shen Changlin stayed in the room for a while, checked Weibo for a while, and then left...
…
Weibo, not just Weibo, the entertainment sections of major portals are reporting the news of the loss of domestic movies this year. Originally, "The Golden Heist" still had a chance to exceed 200 million. On May 4, "Avengers" was released.
The box office on the first day was 63.48 million!
It’s totally out of the question!
Ning Hao is really depressed...
His frustration can also be seen in the interview: I am just a house builder. After building the house and handing it over to the real estate developer, it has nothing to do with me how to sell it. I used to have many movies that others had no chance to watch.
So what if "Incense" didn't come out? It doesn't matter. I don't have any expectations for the box office now. Just praise the audience if they praise it, and scold it if they criticize you. Don't take other people's praise of you seriously. It's everyone else's right.
"Golden Heist" is indeed a bit unsaleable, with the box office only exceeding 100 million in ten days...
As Shen Changlin's senior, his behavior is a bit unjustifiable!
"Golden Heist" has assembled a lot of stars. Although they are all just soy sauce, after several rounds of screenings before it was released, the reviews were pretty good...
I never expected that the box office would be so mediocre...
You know, Zhang Yibai's "Love" by the same company also had a box office of 120 million!
Embarrassed...
After a round of promotions, when he returned to BJ, he really wanted to talk to Shen Changlin, so he simply drove to Changlin Film and Television.
Then I learned that Shen Changlin was not in the company, not even in the capital!
"Then where did he go?"
Guo Songjiang: "...He went to visit the cast of "I Am a Witness," a play directed by Yang Qing."
Ning Hao was surprised: "Yang Qing is also cooperating with you now?"
"Yes, "I Am a Witness" is the director and producer of this drama. He personally ordered it!"
“…It’s amazing!”
Guo Songjiang smiled and said nothing...
He knew what Ning Hao meant when he said "really awesome" - Yang Qing and Xu Zheng were originally packaged to sign with Pony. Unfortunately, Pony didn't like "Thailand", so Xu Zheng simply left, and Yang Qing followed suit. Already…
"Director Ning, why did you come to us?"
"Shen Changlin boasted to me that your company's screenwriters are great..."
"Oh, then I'll take you to the creative studio."
Ning Hao originally wanted to leave, but as soon as he thought about it, he decided to come and followed him...
Only when I went to the place did I realize that the so-called creative studio is a screenwriting studio! Basically, Shen Changlin provided the creative ideas, and then these people were responsible for filling in the content and baggage.
Occasionally other directors would come over, and the script of "BJ Meets Seattle" was finally polished by the creative studio;
Ning Hao just arrived at the door and happened to hear a group of people discussing "The Golden Heist"...
…
"The Golden Heist" can be described in one word: screw it!
This is a movie with strong actors and directors, but the plot is really annoying.
Mainly in two parts, one is that the National Salvation Association won eight tons of gold with the help of lighting, fireworks and other acting skills.
Another one is that Xiao Dongbei stole gold, but everyone was exposed, and then stupidly acted as the leader, and then he went wrong when he assassinated the ambassador, killing everyone...
But the love between Xiao Dongbei and Gu Qianqian is so beautiful, or so enviable, and the story framework is also very good. No wonder so many entertainment novels are willing to help Ning Hao tell this story in fictional stories. .
Moreover, the character line of Xiao Dongbei is very complete: from the beginning of deception, money is more important than face; later on, money is not important, but life is more important - the simple male protagonist still hopes that he can save everyone's life by paying back the gold bars; Until the final sublimation: some things are more important than life.
In addition, I must say that the plot is really unreasonable, which does not mean that absurd comedies can be illogical!
When a group of people in the screenwriting studio complain behind someone's back, it's very unkind...
Ning Hao was not angry either.
Until one of them said: "The hero's growth story was made like this. If this was placed in our company, Chang Lin would probably scold his mother!"
"...The growth of a hero?"
"Isn't this the most typical hero's growth story in "Save the Cat"? The beat sheet is not ready..."
"Metrometer?"
"Why do you even..." The person who spoke turned his head impatiently, and then saw Ning Hao...
"Director Ning, why are you here?"
Ning Hao waved his hand as a greeting, and then asked: "What is the beat meter?"
The person who just spoke blushed and explained: "It was Chang Lin who said the classic Hollywood three-act structure...a set summarized by Hollywood screenwriters and drama educators represented by Robert McKee, Blake Snyder, etc. The invincible rules of screenwriting refine the occurrence time of each segment in the story to every minute and every second."
"Where's the watch?"
"…Oh, here it is!"
He took out a sheet and handed it to Ning Hao. It was a 110-minute Hollywood classic narrative model for genre films, subdivided into 15 key points, and even divided into times...
Ning Hao looked at it and then nodded: "I did create it according to this!"
"But you didn't do a good job setting up the story!"
Chapter completed!