(Happy New Year!!)

The first promotion of "Left Ear" was to invite theaters...

After all, if a movie wants to be a hit, it really needs the support of theaters!

As the first domestic youth film to focus on female stars born in 1985, it is actually difficult for theaters to predict the box office of "Left Ear".

Because there is no reference system!

The only thing I know is that several of the leading actors have a lot of fans, but it’s hard to say what their purchasing power is.

After all, the theater chain knows very well that it is impossible to change the audience. Those who can change are not called audiences, they are called leeks.

Therefore, they will only increase prices during the Spring Festival, unlike those video platforms...

Purchasing power and the number of fans are two different concepts. Not to mention those movies that everyone knows were box office flops, there is an animation called "The Bad Guys". As you know, the producer of this animation is Fang Ruosen, known as Eight Thousand

Thousands of fans, fans are very excited. Ruo Sen thought he was awesome, so he started crowdfunding for animated figures.

First, a character figure named Huang Quan was released. I remember correctly whether the unit price was 399 or 699. The total target crowdfunding amount at that time was 140,000 yuan, but only 20,000 yuan was actually raised.

Well, with a single episode of 100 million views and 80 million fans, the crowdfunding result was not even 140,000.

After that, Ruosen launched another crowdfunding campaign. Didn’t it hit the market last time? This time the unit price is lower, a blind box of more than ten yuan, right? The total target amount is 20,000 yuan, and the unit price is more than ten yuan... Actual number of supporters: 19 people

!

When the audience really wants to spend real money, their true colors will be revealed, and any slogans of support will be false.

However, "Zuo Er" has another reference: Shen Changlin!

This is an adaptation of Shen Changlin's famous work, and he also serves as the producer and producer.

Who is Shen Changlin?

Four movies, including "Spring Knife", "33 Days Out of Love", "Big Shot", and "Spring Knife: Shura's Battlefield". Except for the first "Spring Knife", all the movies he participated in have become hits!

Therefore, there is no doubt that Shen Changlin is the first card promoted by "Zuo Er", and he is the trump card!

…

At the theater reception, Shen Changlin took the microphone and talked about the selling points of "The Left Ear":

"I have data here. In 2009, the average viewing age of the audience was 25.7 years old. By 2011, this number became 22.6 years old!

What does it mean? The movie-watching group has changed from the previous generation to the next generation. If the director still uses the ideas of the previous generation to make movies, problems will arise."

"I admit that movies sometimes become more classic the longer they last, but these movies are only suitable for one person to watch quietly!"

""Left Ear" is different. First of all, we have the three most popular and talked-about heroines. Secondly, let me brag about myself. The original version of "Left Ear" has sold more than 6 million copies, and there are at least thousands of pirated copies.

Wan, which means the original work has a very broad foundation!”

"Sister Xiaoping told me that Guangwang's box office expectation for "The Left Ear" was 400 million. I didn't say anything at the time. In fact, what I was thinking about was such a lineup, such a basis for the original work, and the mature narration by director Su Lun

If I can’t get over 500 million with this method and the support of theaters, I might as well stop making movies!”

Having said this, he handed the microphone to Gao Jun: "Manager Gao, do you think my analysis makes sense?"

Gao Jun was very cooperative: "They say you are the box office expert. I used to think I was bragging, but now I know it's true!"

Taking over the microphone, he talked about "The Girl We Chased Together", which set a box office record in Taiwan: "This film is also a youth film, and the cast is all new-generation actors. What was the result? It broke Wanwan's record. Domestic movie box office record!"

"Why do I give this example? Because this movie is very similar to "Left Ear". It is a youth film and is supported by the original work, but it is not as good as "Left Ear" because "Left Ear" uses the most popular stars!"

"Director Shen and I have similar views, and are even more optimistic than him. I think "Zuo Er" can earn at least 600 million!"

Gao Jun is the general manager of BJ New Film Alliance, and his words represent the opinions of New Film Alliance.

It's very impressive. It's obvious that he sincerely supports "Left Ear"...

There was no rehearsal in advance, just some exchanges...

What happened next was the toasting session between the Guangguang publicity team and the theater managers. Shen Changlin returned to his seat. The three girls, Yang Xiaomi, Liu Shishi and Liu Qianqian looked at them with admiration. he.

Liu Shishi spoke first: "You are so awesome and so reasonable. Even I believe that "Left Ear" will definitely achieve box office success!"

Shen Changlin picked up a piece of honey-glazed plum meat, chewed it, and said with a very calm expression: "...I never speak freely when it comes to movie box office predictions!"

"So, do you really think "Left Ear" can exceed 500 million?"

"certainly!"

Su Lun couldn't help but interject: "But in January there will be "The Magician", "Counter War" and "Detective Sherlock Holmes 2: A Game of Shadows"!"

"Youth genre films are among the types of films that account for more than one percent of the box office in the first weekend. Whether they can exceed 500 million depends on the box office performance in the three days of New Year's Day. Don't worry, "The Magician" and "Reverse" will not make waves! "

"Why?"

"Because Hong Kong directors have collectively failed this year... the audience has lost trust in them!"

"New Shaolin Temple", "The Miraculous Heroes", "Guan Yunchang", "A Chinese Ghost Story", "God of Wealth Inn", "Martial Arts", "Painting Wall", "The East Makes the West 2011", "The Military Order of the Female General of the Yang Family is Like a Mountain" "Including "Flying Swords of Dragon Gate"...

Truly a magical year!

It feels like this group of people has made an agreement - we will work hard to make money this year...

The result is a loss of audiences and a loss of confidence in Hong Kong productions!

Yang Xiaomi suddenly said: "If you can really break through 500 million, I will grant you a request!"

Glancing at the bow on her chest, Shen Changlin swallowed: "What's the request?"

"You can mention whatever you want!"

"...Let's talk about it then!"

Day, in front of so many people, what kind of excessive demands can I make?

Shouldn't this kind of thing be mentioned when we are alone?

…

It's not yet an era when theater chains have complete control over the discourse. In fact, even if Shen Changlin doesn't come to this theater chain meeting, "The Left Ear" will still get the maximum film schedule!

Because the New Year's Day special is "Left Ear"

Is it possible to place heavy emphasis on "Speed ​​Angel", "Close Enemies" or "Tears of a Falling City"?

"Speed ​​Angel" was returned by Ray - directed by Ma Chucheng, starring Liu Rene, Tang Wei, Lin Zhiying, and Zhang Baizhi. After filming, Wang Changtian took a look at it and directly returned it and refused to release it~

It has been widely spread in the circle that "Speed ​​Angel" is a super bad movie that can't even be seen in the light!

I had no choice but to find a small company to help with the distribution;

"Close Enemies", Xu Cainv's movie, has a box office limit of up to 100 million!

The cast of "Tears of a Falling City" is obviously too weak.

Why come in person?

Doesn’t this show respect for the cinema?

At almost nine o'clock in the evening, the dinner party was over. The staff called a taxi to see off the managers of the major theaters. Shen Changlin took Su Lun to see him off in person...

When they were almost gone, Shen Changlin asked Su Lun: "It's officially released, please pay more attention when promoting it!"

"…rest assured."

"After "Left Ear", there is a project called "The Year in a Hurry". If you are interested, we can chat!"
Chapter completed!