(Happy New Year everyone!!!)

The online video industry initially started with sharing and piracy, but with the listing of video websites and the improvement of the copyright system, it has become increasingly difficult to rely on gray areas to develop.

Now comes the horse racing stage!

The way to play on the Internet is to raise your eyebrows. If competing products are the same, vicious price competition will start and you will be killed!

Nowadays, copyright is important. On video platforms, content is king. If you don’t have the copyright, you are not qualified to play it.

There is no big threshold for video website technology, only content is the core competitive advantage. For users, it doesn’t matter what website they watch videos on, what matters is what drama they watch!

High-quality content has become the competitive goal of video platforms.

In fact, in 2015, the copyright war was coming to an end, and the three major platforms were left to sit together to negotiate the acquisition price...

Then iQiyi took the lead and closed in five times or six times.

——The online drama "Tomb Raiders" set a record of 5 million for a single episode!

Tencent and Youku have no choice but to keep up...

Later, iQiyi also said that "the cost of content is too high, leading to losses year after year"...

The cost of content is high, isn’t it because of your speculation?

This year alone, news broke the day before yesterday that Tencent Video purchased the exclusive online copyright of "Palace 2", also known as "Palace Lock Bead Curtain", for a high price of 70 million yuan, setting a domestic record to date.

The target of "The Thing in the Palm" must be "Palace 2"...

2 million for a single episode, breaking the record again!

However, if the bidder was Youku or Sohu, Guo Songjiang might have agreed on the spot.

Forget it, because when buying dramas on TV, you have to pay in five instalments!

Guo Songjiang didn't say anything, waiting for bids from other websites. Sure enough, Sohu said: ""33 Days" and "Ups and Downs" are all in our Sohu Video, and "Things in the Palm" should also be given to us!"

Well, Sohu has been burning money very hard recently. They have won the webcast rights for the TV series "33 Days After Love" and "The Ups and Downs" TV series. The party is still there, and the price is not low.

"You said I would give it to you? Are you going to bid?"

“We Youku bid 2.05 million for a single episode!”

…

How did the online video platform break out of the original pattern of production by studios and then broadcast by TV stations?

Is it because video websites are rich?

It’s really not the case. The earliest film and television dramas that I chose online channels were purely out of helplessness.

Due to the limited digestion capacity of TV stations, coupled with certain policy reasons, the absolute right to speak has made TV stations more and more demanding in selecting and purchasing dramas, and some dramas with relatively average quality have been backlogged.

At this stage, the TV station is firmly at the top of the contempt chain, arrogant among the others...

When the one-drama-two-star policy is implemented, it’s time for TV stations to sit back and relax...

It's okay now. In the 4+X model, the cost of a drama is as high as 3 million per episode. Through the four-channel simulcast model, even if the producer finally offers a price of 4 million per episode, it will only cost 1 million per TV show.

Yuan, it’s still affordable!

There are generally two ways for TV stations to purchase TV series, one is to buy out the copyright, and the other is to buy the broadcasting rights.

Buying out the copyright means that the TV station directly buys all the copyrights of the TV series. The copyright of the TV series belongs to the TV station, and no other station can broadcast it unless the TV station that owns the copyright agrees.

This is rare, unless the TV station participates in the production of the film, usually the rights to broadcast the TV series are purchased.

The broadcast rights are divided into the first round of exclusive broadcast and the first batch of broadcast...

Solo broadcasting is easy to understand. Mango Channel’s Golden Eagle Theater is a solo broadcast and the first batch of broadcasts. This is the 4+X strategy, four channels broadcast...

Shen Changlin has no plans for "The Thing in the Palm", he just wants to sell it at a high price...

Anyway, he already knows that except for Mango Channel, other TV stations purchased "The Thing in the Palm" with the intention of competing with "Palace 2"...

Then the asking price cannot be low!

Sure enough, in the early morning of November 4th, Shen Changlin received news that "The Thing in the Palm" was jointly premiered by AH, Zhejiang, Tianjin, and Oriental TV, with a single episode of 3.2 million, and the online copyright was obtained by Youku. Set 2.1 million…

In addition, twelve satellite TV stations including Guizhou TV, Guangxi TV, Jiangxi TV, and Yunnan TV have signed a second-round broadcast agreement. The specific price has not yet been formally agreed, and it will definitely not be less than 300,000 per episode...

After all, the second round of "Bu Bu Jing Xin" was broadcast, with a single episode approaching 250,000!

The cost is 42 million, the first episode is 3.2 million, and the online copyright is 2.1 million per episode...

How much did you earn?

…

Deng Chao is very depressed. The main focus of the promotion of "Painting Wall" is not how the movie is, but the first big screen collaboration between Deng Chao and Sun Li...

Everywhere I go I am asked, ‘When will the baby be born?’…

Does this guy choose to promote movies, or does he care about the relationship between husband and wife?

There's nothing I can do about it. The quality of "Painted Walls" is indeed quite bad. It perfectly fits what Shen Changlin said before, "The style is neither Chinese nor foreign. It's obviously an Eastern legend, but the aesthetics are Western!"

The media wanted to ask, 'Do you think "Painted on the Wall" is a bad movie?'

Deng Chao would definitely not answer.

At this point, Chen Jiashang still had the nerve to say, "I think "Painted Wall" is far more complete than "Painted Skin"...

Can I have a little face?

However, relying on the halo of "Painted Skin", the box office of "Painted Wall" still exceeded 80 million within ten days of its release!

Then, "The Iron Fist", "The God of War", and "The Adventures of Tintin" were released one after another...

Chen Jiashang was quite embarrassed. He originally thought that "Painting on the Wall" would have a box office of at least 200 million, but now, it is considered very good to exceed 100 million.

After all, "Painting on the Wall" is not "33 Days After Love", and there is no way it can withstand the encirclement and suppression of Hollywood blockbusters.

Not everyone has gained nothing. In "The Wall", Peony, played by Nazha, was praised by a group of fans - Mudan's character is very good. According to Chen Jiashang: Mudan is the bravest and most daring character in "The Wall". , he is also the child who is new to the world, the most innocent and the one who is loved the most by everyone!

With this role, she is likely to be nominated for the Academy Award for Best Newcomer...

Chen Jiashang is the rotating chairman of the Hong Kong Film Awards, and "Painting on the Wall" will definitely be shortlisted for the Hong Kong Film Awards.

Once Naza is shortlisted, the company will do its best to operate.

Yes, Shen Changlin despises the Academy Awards, but for actors, especially newcomers, winning the Academy Awards is a great achievement.

With the debut of "Xiu Chun Knife", the direct heroine of "Thousand Mountains Snow", plus "Painting on the Wall", as well as the upcoming "The Ballad of the Desert" and the waiting to be filmed "A Slight Smile Is Alluring", the upward trend of Nazha is obvious !

According to the company's plan, the next step should be to arrange a small-budget movie, such as a youth movie or something.

She is quite satisfied now, except that she is a little unhappy about having to wait for Yang Yang for "A Little Smile" - why should she film "Three Lives, Three Worlds, Ten Miles of Peach Blossom" first?

Obviously "A Little Smile Is Charming" is the TV series that the company controls and invests in.

There is no way, who makes Liu Shishi the boss’s wife?

You have to swallow your discomfort, but she just can't, so she just came to Ningbo to visit her!

I want to complain to Shen Changlin...

Without much hiding, the two of them arrived at the set of "Search" with their assistants. If the media exposes it, it can be explained that they came to see Jin Chen...
Chapter completed!