Xijie South Korea Co., Ltd., which is the CJ Group that everyone calls it, is the largest food company in South Korea. It has a food and catering business group (including Daxi, Dojo Days, etc.), a biological and pharmaceutical business group, a new circulation business group, an entertainment and media business group, and an infrastructure business group that is being formed. ⊙,

Compared with other companies in the entertainment industry, Xijie's industrial chain can be said to have completely covered all aspects of audiences' lives.

In terms of entertainment, in February 1995, Xijie Company and Spielberg, Katzenberg and others jointly founded the "Dreamworks Skg" and officially entered the entertainment industry. In the same year, Li Meijing founded the Entertainment and Media Department of CJ Group. Xijie Company and Spielberg, Katzenberg and others cooperated with her. Under her leadership, CJ Group completed its investment in Dreamworks Skg and became the agent for Dreamworks release of Dreamworks movies in South Korea, officially entering the Korean film industry.

Multi-hall cinema ‘cgv’ was established in December 1996, and then in April 1997, the music special line M was received, and then the entertainment department, agency, model company, and CJ entertainment industry was involved in more and more aspects.

It can be said that Xijie Company has begun to gradually enter the entertainment industry more than ten years ago. In fact, from its step-by-step actions, it can be seen that Xijie has great ambitions.

It is precisely for this reason that Jung Hyukjae and Park Gwang Hyun discussed it again and again, and then they contracted the movie with CJ Entertainment, and handed over the movie to them as agent. Lee Sung-in, as the person in charge of this contract, was mainly responsible for everything from the promotion to the release of the movie.

After the premiere, it also represents the full launch of the promotion of "Welcome to Dongmo Village", from various offline activities to station billboards, subway cars, TV advertisements, etc., these promotional advertisements had already flooded the streets and alleys of Seoul before the movie was released.

CJ Entertainment is very confident about the quality of the movie itself through pre-release preview and premiere ceremony. After all, the audience's praise clearly states on the statistical table. Although the data may have errors, the data never lie.

Because CJ Entertainment is optimistic about the release prospects of the movie, CJ Entertainment can be said to have made up its mind in terms of publicity costs. The cost for publicity alone is as high as 2 billion won. You should know that the production cost of the entire movie was only more than 5 billion in the end. The promotional cost of the movie alone accounts for almost half.

Some people may think that such a high publicity fee is a bit exaggerated, and they don’t think that all the money has been used, so how could it cost so much?

In fact, during the entire production and promotion process of the movie, the promotion cost of large-scale films accounts for almost half of the total investment in film and television, and the promotion cost of general films also accounts for one-fifth to one-quarter.

As for where the promotional expenses of the movie are spent, you may understand this explanation.

Like daily product promotion, almost all the movie promotion and distribution costs are spread out on the channels.

The currently used promotion channels include traditional media, new media, various platforms, and landing activities. To put it bluntly, all carriers with traffic and movie promotion will not be missed. Wherever someone may see it, then do the promotional advertisements of the movie.

Traditional media industries, such as newspapers and magazines, before the movie is released, from promotional manuscripts of movies to interviews with movie actors. Fashion Pictorials are all promoted by professional promotional companies. Moreover, the prices of these media public relations manuscripts are clearly marked in the industry, and not all movies can be used. They are of low topics and have little star-like movies that are not popular with traditional media.

There is no distinction between movie media, let alone TV media. Let alone interview programs to promote movies on variety shows, let alone interview programs, and talk about interesting things in movie shooting. Tell me about the general plot of the movie. Because the audience of TV is wider, publicity through TV is also an important channel for movie promotion.

With the increasing rise of online media, everyone has gradually shifted the focus of film publicity to the Internet with this torrent of the era. After all, a pop-up window may be seen by hundreds of thousands of people, which is faster and much more efficient than traditional publicity and distribution.

In addition to the labor costs in the traditional process, movie posters, stills, ordinary media public relations manuscripts, film critics’ special reviews, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, viral marketing, etc. are all money, and they are the big deal in the promotion of movies. After all, there is a hundred yuan for one hundred yuan. There is a ten thousand yuan for ten thousand yuan, which is also an indispensable part of the promotion of movies.

Because CJ Group has been involved in the entertainment industry for ten years, and its relationship with various media on weekdays is very close. These are a long-term investment for CJ Entertainment. After all, when cooperation is often needed in the future, this is a place where Zheng Hezai can't catch up at this stage. If he has to issue it alone, the money may be spent in the end and the promotion results are not ideal.

On August 5, the movie "Welcome to Dongmo Village" was officially released. It happened to be Friday. People who have been busy for a week have joined their family, or their girlfriends have come to a nearby theater to watch the previous movie on a holiday. This is not only a reward for the tired self, but also a good opportunity to show their love between couples.

"Yingen, have you figured out which movie we will watch in a while?" the man asked quietly, holding his girlfriend's hand.

The girl named Choi Young-eun looked at several movies on the Eyeshadow Hall Promotional Card and was a little dazed. Especially when she saw the bloody promotional posters of those thriller and horror movies, her hands tightly held her boyfriend's arm and kept not letting go, and she said in a silly manner: "Yun Ji-seok, let's go back, these movies are not very good. By the way! Didn't you say that there is a pizza restaurant nearby that is very good? Let's try it, and I'm a little hungry even now."

"It's not too late for us to go there after watching the movie. It's still early anyway, it's only 7 o'clock now. Even if we have two hours of movies, it's only 9 o'clock in the evening after we finish watching it. Then we buy a pizza and go back for a midnight snack!"

"Forget it. Let's not watch it!" Choi Young-eun pulled her boyfriend's sleeve, but she couldn't pull it.

"What's wrong with you? Didn't you say we'll come to watch the movie tonight? Why are you here now? You're not going to watch it anymore?" The man's carelessness made Yoon Ji-seok unable to understand what his girlfriend meant. He just asked back with some confusion.

"Suddenly I don't want to watch it anymore. Let's go back. On the way back, I can rent a box of audio and video stores to go home to watch it!" As she said that, Choi Young-eon was walking on her short legs and preparing to run away. She didn't want to stay here for a moment.

The gloomy and horrible stills not far away seemed to look at her with the woman bleeding from seven orifices. If it weren't for the fact that there were a lot of people in the theater on weekends, she would probably be able to scream on the spot when she saw such a terrifying still.

"Yingen, you're not scared, are you?" Yoon Ji-seok suddenly realized it, and a little mean smile appeared on his face.

"No!" Choi Young-eun reached out to cover his face, his pretty face had already turned red.

"I said you wanted to watch a movie when you were at home, but why did you change your words and say you're back when you get here? It turns out that you don't dare to watch it anymore!" My boyfriend Yoon Ji-seok continued to tease, and the smile on his lips became stronger and stronger.

"Who said I dare not? I just don't want to see it today." They are all 'dead to the forefront'. Choi Young-eon still defended her boyfriend stubbornly.

"Okay, if you don't say anything, let's just watch this "Shin Voice"!" The boyfriend said casually, because in his opinion, the poster of this movie was made exquisitely and seriously. Besides, this is a series of movies. The reputation of the previous few movies was very good, and I think this step would not be disappointing.

But before he could finish his words, someone immediately raised an objection, and her little girlfriend shook her head and opposed it: "I don't want to see it!"

"It's not that I don't want to see it, but I don't dare to see it, right?" Yoon Ji-seok smiled and exposed his girlfriend's lies.

"Ah! You said you would not go back. If you don't go back, I will leave first." As she said that, she turned around and prepared to leave. She was quick and quick at how could he watch his girlfriend leave, and immediately reached out to stop her. She began to apologize.

"Yingen, OK! Let's not watch horror movies today. Do you have anything else to watch? OK?"

After his continuous coaxing, his girlfriend finally stopped going away, but her little face was still full of distrust of him. You know, when he was in school, he took him to watch a movie, and it was also a horror movie. She was born timid and almost screamed in the movie. Yin Ji-seok, who was sitting next to her, was even more tragic and had red marks on her arms.

I have been together for several years. When I came out to watch a movie, he didn't secretly buy tickets for a horror movie. He said that in order to exercise her courage, he bought it even though he knew that she was timid, but he really didn't take her seriously. If he wanted to do this this time, he would definitely not be looked at by his good face these days.

There was a cold war between the two of them here, and their boyfriend hurriedly coaxed his girlfriend, hoping that she could smile. Two staff members in the theater behind them carried two three-dimensional publicity boards and stood the publicity board behind them. After confirming that it was fixed, they left.

"What?" He was a little surprised when he looked at the staff's actions. He stood up and looked at the 3D three-dimensional publicity board. The stills on the publicity board were a woman sitting on the nose of an airplane. Under the plane, the villagers were wearing traditional costumes in the 1950s and soldiers in South Korea's military uniforms. The North Korean soldiers smiled with their mouths open and smiled so happily.

"What kind of movie is this?" Yoon Ji-seok said to himself curiously.

Hearing his boyfriend's words, Choi Young-eon couldn't help but look up at him, "What were you talking about?"

"You see, there is a newly released movie? It's pretty good to watch the poster. It's probably a war movie. Yingen, how do you think we're watching this movie?"

After hearing her boyfriend's proposal, Choi Young-eon also looked at the two promotional boards standing up behind her. When she saw the people on the poster, she was very happy to smile, so she felt relieved, at least it wasn't a horror movie, right?

"You say you can just look at this!"

When Yoon Ji-seok heard his girlfriend nodding in agreement, he felt relieved. He was willing to talk to him, which meant that she was no longer angry with him. Thinking of this, even his steps towards the ticket office of the theater became a little light.

While her boyfriend was buying tickets and drink popcorn, Choi Young-eun looked at the poster in front of her. She had obsessive-compulsive disorder and didn't even miss the small words on the bottom of the poster. When she saw the producer column, she saw a name that was extremely familiar to her.

"Let's go, we just happened to catch the first game, and the movie will start in five minutes!" After buying the movie tickets and popcorn, Yoon Ji-seok came to his girlfriend and said. Seeing that his girlfriend ignored him, Yoon Ji-seok was inevitably confused. He squatted down and looked at the poster carefully, but did not find anything on it.

"What's wrong with you? Is there anything on the poster?"

Hearing her boyfriend asking for advice from her, Choi Young-eun then stood up and explained: "It's nothing, I just saw a familiar director."

"Director, familiar? Where?"

"I told you that you don't know each other. When you go back to watch TV series at night, you will tilt your head and fall asleep after watching it for a while!" Choi Young-eon said to her boyfriend with a blank look.

Yoon Ji-seok smiled and then explained: "Didn't this work all day during the day and go back tonight? But you said you are a familiar director. Could it be your classmate? A man or a woman?" Yoon Ji-seok couldn't help but get nervous.

"Where are you thinking about? I'm talking about the director I'm familiar with, not the director I know, the Jung Hyukjae I told you last time, the handsome guy with long legs in the director, and a top student at Yonsei University!"

When Yoon Ji-seok heard the name he said, he couldn't help but feel jealous. This is the nth time he has heard this person's name in these days. What kind of TV series has reached the top ratings, and the TV series directed has broken ratings and records. His name is indispensable in entertainment news every day.

Speaking of her girlfriend, she is even more crazy. Logically speaking, she is already past the age of chasing stars, but she has fallen into another person in recent days. To be precise, she is a director, which makes Yoon Ji-seok feel uncomfortable.

Seeing that his girlfriend was still looking at the promotional board and even took out her cell phone to search for news, Yoon Ji-seok immediately pulled her girlfriend up and said in a little resentment: "Let's go, go, the movie is about to begin!" (To be continued.)

ps:(ps:Thank you for the monthly ticket of ‘?Xiaoxiao?’ ‘victor’ ‘death is a citrus ghost’ ‘shjn’!

Also thanks for the reward of "fishing alone for separation", "dormantle fire in the forbidden area", "Xiaobai with dark heart"!)sf0916
Chapter completed!