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Although the ads for auntie towels are quite disgusting, as a free novel website, you can’t expect it to be clean and ad-free.

You can't have your cake and eat it too, as long as it doesn't prevent readers from reading the main content.

Even now, although Moyu Chinese website has not received external advertisements, these advertising spaces are not empty. They are all advertisements from Moyu Mall.

Readers reading on Moyu Chinese website during this period are probably stunned. After reading the novel, their minds are filled with all kinds of advertisements from Moyu Mall.

It’s time for a change of taste…

"How to determine the charging standard for advertising space?" Li Yu asked.

"Mr. Li, we are going to negotiate with various shopping malls according to the industry's popular exposure charging cpm advertising model. The current advertising market prices are relatively transparent, generally at 3-5 yuan/cpm."

Liu Lili said a lot of professional terms, which made Li Yutou a little confused.

"Ahem, speak human language, the kind I can understand..."

Liu Lili vomited blood. I am speaking very professionally.

In the workplace, this situation often happens. Bosses are often only responsible for the overall situation, and they will not study a certain field very deeply.

For example, Li Yu knows that website advertising will be an important source of income for Moyu Chinese Network in the future, but he will not pay attention to the various complex models of the advertising industry, especially some professional terms.

As a boss, he should not waste time learning these professional terms.

In this case, ask your subordinates to explain the professional matter clearly in words that the boss can understand...

Liu Lili was hit hard by Li Yu, and she felt a little aggrieved, but she still explained according to the boss's wishes:

"The CPM model means paying advertising fees based on exposure. One CPM refers to the price of a unit of advertising viewed by 1,000 people."

With this explanation, Li Yu probably understood.

This is like an elevator advertisement. If there are 1,000 people going up and down the elevator every day, it means that the advertisement may have been seen by 1,000 people. This is exposure.

The same is true for website advertising. As long as it is seen by users, it is considered an exposure.

However, Li Yu still has some things he doesn't understand, "How big is a unit?"

Li Yu now asked the key point.

Liu Lili thought for a while and explained: "There is no clear standard for this. Different advertising sizes are different, and because the position of the advertising is also good or bad, there will be a price difference. Each advertisement must be discussed with the customer in detail.

That’s all.”

Li Yu basically understood it, and then he happened to see the quotes from three e-commerce platforms.

The quotation is for each advertising space, which means that three companies will quote for each advertising space. Moyu Technology Company only needs to select the one with the highest quotation to maximize advertising revenue.

It seemed like there was nothing wrong, but Li Yu had a vague feeling.

There should be a better way to charge for advertising...

He had this feeling before when he saw the design plan of Weixin Construction Company.

Do you want to try the system?

There was almost no need for hesitation. Li Yu quickly and skillfully opened the system mall.

"Buy the best advertising partnership available today."

System: "Plan 1: 500,000; Plan 2: 1 million."

Li Yu has slowly adapted to the situation where system solutions often cost tens or even millions.

Just spend money. After all, the money you earn from fishing is for spending, and you will still make double the money back...

"Purchase plan two."

"Transaction successful. System reward balance: 5.12 million."

Li Yu did not pay attention to his reward balance, but carefully read the advertising plan given by the system in his mind.

"Webpage advertising adopts the CPM cooperation model, convening video conferences to conduct centralized bidding and increase advertising prices."

"The novel's internal advertising adopts the CPC cooperation model, and the advertising fees are split between the website and the author.

The advertising fees generated by users clicking on ads are automatically converted into Moyu coins and rewarded to the author, mobilizing the author's enthusiasm for publicity and activating the user's advertising value."

"Future: 1. Develop an exclusive advertising space bidding platform for customers to bid online."

"Second, use data calculations to dynamically adjust advertising based on customer profiles, improve advertising conversion rates, and maximize advertising revenue."

After reading the system plan, Li Yu was a little confused.

Here comes another new term, what is cpc mode?

Li Yu was thinking about how to ask such a serious question. Seeing Boss Li's thoughtful expression, Liu Lili and others quietly waited for the boss to speak. The conference room suddenly became quiet.

one minute later

"Well, Mr. Liu, please analyze the advantages and disadvantages of the CPC model for me."

Liu Lili was stunned when she heard this.

Mr. Li still knows about cpc mode?

Didn’t you just say that you don’t understand this kind of professional terminology?

Thinking of this, Liu Lili's eyes turned towards Li Yu with even more resentment.

The boss just made fun of me on purpose...

"Mr. Li, the biggest advantage of CPC, a model that relies on clicks to charge advertising fees, is that the advertising output value of a single user has been greatly increased, but the disadvantages are also obvious. If the advertising is not accurate enough and customers do not generate enough clicks, it will affect the

to advertising revenue.”

"For example, if the cpm is 3 yuan, the cpc is 0.2 yuan, and the number of click conversions for 1,000 browsing users is less than 15, then the cpc model is not cost-effective."

When Liu Lili explained it this way, Li Yu understood it easily.

At the same time, he also gained a deeper understanding of the awesomeness of the advertising solutions provided by the system.

There is no problem with using CPM mode for page advertising, because all customers have to browse the homepage information when logging in, which will generate huge page views and thus generate advertising revenue.

However, the internal advertising in novels is different. If you are also billed by page views, your income will be much less.

The reason why advertisers don't like the CPC model is mainly because they are worried about the click conversion rate.

Friends who often surf the Internet have experience that most people will not click on the colorful advertisements on those websites unless they are advertising pictures of young ladies whose body fabric coverage is less than 5%...

If there are no clicks, there will be no advertising revenue, so why not charge based on page views?

Other advertisers worry about this, but Moyu Chinese does not need to worry because there are authors...

As long as there are enough benefits, the actor's enthusiasm can be mobilized, and it is easy to act coquettishly and dress up like a cute girl.

Readers don't need to spend money. They can interact with the author with just a few clicks. With a little support, Li Yu believes that the click conversion rate will definitely be high.

Authors who are on the street again have 1.5% appeal, right?

After understanding the key logic, Li Yu became more confident in the advertising plan given by the system.

It is indeed an upgraded system. The function of buying and operating plans alone is simply an invincible cheating device.

With this function, even a sheep tail can make the company bigger...

After Liu Lili explained, she saw a confident smile on Boss Li's face, which was a little bit charming.

"Mr. Li, what do you think of the quotations from these companies? After all, this is the first time for our website to recruit advertisers, so the price may be a little lower than that of our peers, but even so, our monthly advertising revenue is still considerable.

"

"According to the data given by Director Zhao, the daily pageviews of our homepage are about 400,000, and with 12 advertising spaces, based on 3 yuan/cpm, the monthly income is: 3*400*30*12=430,000."

"The estimated revenue from internal advertising in the novel is similar to that from on-page advertising, which means our monthly advertising revenue for the entire site can reach 860,000."

860,000 monthly income may not seem like much, but this income is different from ordinary company operating income. Advertising income is almost equal to net profit!

860,000 a month, which is 10.32 million a year!

A company with an annual net profit of more than 10 million has exceeded 50% of companies with large A shares...

Who told our big A-shares to be like a leek garden? Before going public, they were in full bloom. However, in the second year after going public, more than 95% of companies’ performance would drastically change.

Liu Lili is very happy when she thinks about her annual advertising revenue of tens of millions.

However, Li Yu's next sentence directly confused Liu Lili.

"This advertising revenue is too small, and it is far from giving full play to the real advantages of our advertising space on Moyu Chinese website."

Liu Lili was stunned for two seconds, and then there was a hint of dissatisfaction in her heart.

What she did at Eggplant Chinese Network was operations and dealing with advertisers.

This time, the cooperation model with three e-commerce platforms adopts the same mature advertising cooperation model as Eggplant Chinese Network.

It can be said that this is the most mature cooperation model with the most stable advertising yield on the market currently.

Even if Li Yu is her boss, she doesn't believe that this person who is not even familiar with professional advertising terms can come up with a plan on the spot that is better than the current mature business model.

Seeing Liu Lili staring at him with a look that I didn't believe at all, Li Yu felt funny in his heart.
To be continued...