So how to do it? First of all, Wen Xun wants to make such an idea cooler and more interesting first! So how can such a virus look cool and interesting? How can it look like a case of Pizza Hut, which can make consumers subconsciously become interested, and then they still have interest in trying it? Wen Xun thought about it and decided not to care whether it is cool or not, but to do it in an interesting way first. Just like what he said to the editor-in-chief of Kakugawa Bookstore before, in such an era... Otaku, I have been a little aesthetically tired of reading various comics! Why do I say that, because these things are often commercial writing and creation, and there are routines to find.

Just like the Japanese comic style of the 1980s, the protagonists are all passionate young people, each one is an unbeatable Xiaoqiang, and all kinds of stories are all struggles and struggles. Even in the 1990s, such a legacy still exists. As soon as the protagonist starts, he shouts that he wants to be a good person - no mistake - little - say - 3. - is the first in Japan, and then all kinds of passionate and brainless! Yes, brainless, many Japanese writers and painters have discovered that it is not good to make the protagonist too brainy, because this will make it difficult for readers of different personalities to bring in, so it is better to make the protagonist have no brains and be passionate. In this way, it is better to make the protagonist have no brains and be passionate.

It is easy to bring readers of all kinds of personalities into the story. On the other hand, the protagonist has no personality, so how can he advance the plot? Then, isn’t it enough to separate the behavior of letting the protagonist’s personality promote the plot and put it on some supporting roles? In such a situation, the painter may only have two days to think about plot structure! What unique ideas can he think of in such two days? It’s impossible! So many times, you can find that the plot directions in these comics will be slightly similar, or the choice of characters will make everyone understand at a glance

!It is even a little bit bad, that is, there is no surprise. When the protagonist sticks out his butt or someone sticks out his butt, then the readers will know what these people are going to do! Under such circumstances, the readers will of course feel a little bored. However, many times they may be too likely to comment on this "boring". After all, everyone does this. Besides, the author still tries their best... Wen Xun knows that humans are a little curious. The so-called curiosity kills cats, and even cats are curious, let alone humans? So how can they be mysterious? Wen Xun thinks, should we make this something?

Invitational system? Yes, invitational system! Usually, it is open to discuss. What if we make a simple invitation at such a time? Will people who are not invited feel very curious and want to know what the invited person is invited to do? Will this be more attractive? Moreover, we don’t even have to do such a thing into a particularly secretive way, but can be completely open in society? Even if it is not limited to the Internet? This half-covered approach may make the masses rush to get an invitation and make a happy ending?

Of course, in addition to such a precise method, it is also necessary to find a group of people who are extremely susceptible to infection, and they can spread the "pathogens" everywhere. It is said that when Tencent is promoting QQ, it pays great attention to finding and locking up the "low immunity" people. The average age of the users they determined is about 20.6 years old, which is a group of people who are fashionable and sensitive to new trends. This part is an absolute "low immunity" group. They have no resistance to QQ "virus" and can quickly accept and spread actively. Of course, generally speaking, in order to prevent the "virus" from falling into a "self-hypnosis" state during flow, the "virus" itself must be given the "self-activated" function. This functional program is mostly written in the transmission path of the "virus".

QQ has made some new attempts in the development of the communication path. In the early days, Tencent established links and QQ software downloads on major mainstream websites, and called on Q insects to "don't cll me, please q me". Then, through the establishment and dissemination of QQ culture, it advocated the QQ people to establish their own online community, so that the QQ people have a stronger sense of belonging. So the meaning of "self-hypnosis" is to say "weakness in intensity" and then after consumers spread such a message, then forget it, and they did not continue to spread as expected to achieve the effect!

Moreover, Wen Xun feels that such a virus transmission model actually follows a certain network product model, that is, its vitality is short. Network products have their own unique life cycle. Take QQ as an example. As a "virus", the QQ cycle is very short. Usually after the first version of QQ is launched, the QQ people will chase after novelty at the beginning, but soon, they will feel bored. If they do not update the version in time when they are bored, the QQ people will slowly lose their version, and the "multiplier effect" of the "virus" begins to decrease. The market's acceptance process of a new thing will always be different. Experiments show that in the early stage of "virus" introduction, there are actually very few people with "low immunity". The spread of the "virus" will be a gradual increase process. With the spread of the "virus", the infected people of the virus will begin to appear on a large scale.

Once the poisoned population reaches a certain scale, the role of the product and service information carried by the "virus" itself begins to truly appear. Audiences generally have the characteristics of loving the house and wu. They naturally migrate their obsession with the "virus" to the products or services they carry with them, thus forming the natural sales of the products or services themselves. Tencent is also relatively successful in this regard. Through viral marketing of QQ, Tencent quickly occupied a large number of netizens, and then used its existing audience base to successfully develop all-round profit channels based on its resource advantages such as text messages, online advertising, online games, and QQ registration.

So to put it bluntly, if Wen Xun wants to promote his own set of things and sell his own set of books, he still needs to pay great attention to his practice. Although Wen Xun has started planning what to do now, he feels that he also has to set some processes and boundaries to pay attention to when planning work. Otherwise, if he "off topic" while thinking about it, or if he does it over or inadequately, it will be bad. So what kind of boundaries should he give himself? First of all, if he wants to conduct viral marketing, Wen Xun thinks that he should first create an infectious "cause of disease" or "original point" to make it an explosive topic of communication, infect consumers through spiritual communication, and then spread.

It should be quite convenient to create this pathogen or atomic point on the Internet. For example, using FLS to create a very interesting game or classic animation. The created games and animations are a good source of disease. Send it out through email. Whenever people receive interesting pictures or cool fLS games attachments, they usually forward it to friends, and they also send it to other friends in turn. This snowball effect can easily create a distribution channel, reaching hundreds of people within a few hours. But then again, the Internet in Japan is not so popular, so it is still a bit inappropriate to do flash alone. Wen Xun needs to think of other ways. However, in such a potential point, you still have to be careful!

Of course, it is to select target groups to become the initial infected and disseminator of the virus. Due to the limitation of marketing costs, it is impossible for companies to promote and spread the disease-causing body in a comprehensive manner. Therefore, after designing the disease-causing body, the key to viral marketing is to find "influential people" or "the most easily affected people", that is, early recipients. In some aspects, it seems that it is better to use traditional advertising to find more famous people, but Wen Xun also thinks that it is a bit too obvious to find celebrities at such a time! Just like Pizza Hut, there is no mention of finding celebrities. People are looking for... Hey, they are looking for white-collar workers who are interested in taking advantage of this kind of advantage? So we should find the right people to spread?

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Chapter completed!