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Chapter 164 Creative Advertising?

Looking at the character design designed by Hiromi Arakawa, Wen Xun was still quite satisfied.dk "Ao, is this the character in you? Hey, it's really the same as you imagined, hey!" Lu Yuqing took a few glances and said in surprise.

Lu Yuqing really looked at the first part of "The Alchemist of Steel" written by Wen Xun before. When she watched it, the character image reflected in her was really similar to this character! Looking at the short protagonist like Dou Ding and the burly sister in armor, aren't these the characters?

"Yeah, I think too." Lan Yang also came to make fun of it. Although he was not optimistic about this book at the beginning, he had read it, and he was indeed awesome for it.

Since everyone thought it was good, Wen Xun directly asked his subordinates to reply a fax with the word "very good". The Japanese can understand the word "good". Although they may not be able to understand the word "very", she must be able to guess the general meaning.

After returning to this fax, Wen Xun sat at his desk thinking about what he would do next. It was the first time he sat in such a position, and he really didn't know what a boss should do as a boss. I remember that in Hong Kong TV series I watched when I was a child, the boss seemed to sign documents every day, but why did Wen Xun find that he didn't seem to have any documents to sign?

After thinking about it, he felt that he would just do things according to his own habits. Anyway, he is the boss now, and no one can care about him. Please remember that I don’t care about how others did it when they were bosses. Now he is the head of Wen Xun, so he has to follow Wen Xun’s plan!

So, Wen Xun began to think about how to do his studio. Since he had posted on Baidu before, he wanted to brand and write a writing studio, it would be better to start now. It just so happens that the second part of "The Alchemist of Steel" is less than the one I want to write. If you don't start now, you will wait until you have more business in the future, and Wen Xun will not have enough empty-handed guidance.

But how to do this studio? What is the standard for recruiting people? Should we pay attention to academic qualifications? What kind of treatment level? If we want to recruit people, should we advertise in newspapers or go to the talent market? After thinking about it, Wen Xun felt that this industry should not limit any academic qualification standards, but it is just writing! If the salary level is based on the current average salary on the market, of course, everyone should also be given a specific amount of performance salary or bonuses, which can make people work. Accountants have created one after all, they are professionally matched in this regard.

Next, if you go to the talent market, it seems that the people you find are ordinary fresh graduates or those who are looking for a job, and they may not necessarily have particularly professional writing skills. Then just advertise? Then Wen Xun began to consider how to do advertising.

Although you can also find a special advertising company to make creative ideas and then choose Wen Xun. But no matter what, Wen Xun is also a creative person? How can he not interfere? Since Wen Xun can also work on the market and get creative, then just think about it yourself!

Nowadays, there seems to be no team that is particularly open, and there are no professional reserve talents. In this way, the target audience of this advertisement looks like a college student or a big student who is very interested in writing.

In this way, the target group is set, and the characteristics of the target group can be set. Since it is this group, the group is energetic, can accept new things, is fun, likes creativity... Then you have to arrange advertisements based on these characteristics. As long as you can come up with creative ideas based on these characteristics, you will definitely be loved by this group. If you get their favorite, it will be easier for them to remember their advertisements...

Although I don’t understand the formal creative production process, Wen Xun writes business literature after all, and many experiences are shared, so it’s easy to change them.

So what specific creativity should be done? Wen Xun began to think.

What are students thinking about now? Being successful? Suddenly, Wen Xun remembered a scene that he often fantasized about when he was a child. That was when he was five or six years old, he always liked to ask himself how he came from. His mother always picked him up in the mountains. So Wen Xun, who knew at the beginning, began to fantasize that he actually had a father and son in the outside world...

This Duan Luozi has nothing to do with the creativity that needs to be done now, but this Duan Luozi triggered Wen Xun's divergent thinking. He began to think about how to create a superman and editor-like dihedral like Clark Kent. For example, a college student is usually a "invisible person" who is not good-looking and talkative in school. However, on the other hand, he is a member of Wen Xun's studio. He participated in Wen Xun's creations and made a lot of money. He is also well-known in the industry outside?

Wait, it would be good if it was like a girl as the protagonist. A girl usually didn't attract attention like an ugly duckling in school, but the other side of her life was a member of Wen Xun's studio. She even received Wen Xun's strong encouragement and entered the house and became a signed writer for Lan Keyuan, started to hold a watch meeting, and began to transform into a swan?

Well... it sounds like it's a bit interesting, and it feels like I think it's "selling dreams". However, after Wen Xun wrote this idea on the manuscript, he did not directly follow this idea. According to his habit, he had to come up with two or three backup ideas to pick and choose. So he began to think again...

However, at this moment, Wen Xun's name was also mentioned in a meeting at the Pepsi China headquarters in Songjiang.

"After market research, our department suggested that the company sign Wen Xun as the spokesperson for the new period." A middle-aged woman said at the meeting. "According to the new period market research report, Wen Xun has already posted a appeal that is not inferior to traditional stars on Baidu. In the survey, 0% of the 2,000 1525-year-olds know who Wen Xun is, what he has done, and can recognize Wen Xun when he sees the photos. In this case, I think the company can sign Wen Xun, and because he is not an entertainment star, the contract fee will be relatively low, but the effect will not be much worse..."
Chapter completed!
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